THE GENERATION OF SENSORY EXPECTATION BY EXTERNAL CUES AND ITS EFFECT ON SENSORY PERCEPTION AND HEDONIC RATINGS: A REVIEW

Expectations are generated by a variety of factors. We indicate a flow chart for the role of expectations at the point of choice and in influencing sensory perception at the time of consumption. We review the sparse literature on how advertising, packaging and information generate sensory expectatio...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

DELIZA, R. [verfasserIn]

MacFIE, H.J.H. [verfasserIn]

Format:

E-Artikel

Erschienen:

Oxford, UK: Blackwell Publishing Ltd ; 1996

Umfang:

Online-Ressource

Reproduktion:

2007 ; Blackwell Publishing Journal Backfiles 1879-2005

Übergeordnetes Werk:

In: Journal of sensory studies - Oxford : Wiley-Blackwell, 1986, 11(1996), 2, Seite 0

Übergeordnetes Werk:

volume:11 ; year:1996 ; number:2 ; pages:0

Links:

Volltext

DOI / URN:

10.1111/j.1745-459X.1996.tb00036.x

Katalog-ID:

NLEJ240073673

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