Rethinking ideology: Greimas’s semiotics, neomarxism, and cultural anthropology
Ideology is commonly seen today from two points of view, which, although opposed, support each other. For some, ideology no longer has a place in postmodern society; for others it is still an opium, a pathology that must be cured. A different stand-point is defended here, based on the conception of...
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| Autor*in: |
Keršytė, Nijolė [verfasserIn] |
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| Format: |
E-Artikel |
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| Erschienen: |
De Gruyter ; 2017 |
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| Schlagwörter: |
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25 |
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| Reproduktion: |
Walter de Gruyter Online Zeitschriften |
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| Übergeordnetes Werk: |
Enthalten in: Semiotica - Berlin [u.a.] : Mouton de Gruyter, 1969, 2017(2017), 219 vom: 27. Okt., Seite 485-509 |
| Übergeordnetes Werk: |
volume:2017 ; year:2017 ; number:219 ; day:27 ; month:10 ; pages:485-509 ; extent:25 |
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| DOI / URN: |
10.1515/sem-2017-0128 |
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NLEJ248180002 |
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| 520 | |a Ideology is commonly seen today from two points of view, which, although opposed, support each other. For some, ideology no longer has a place in postmodern society; for others it is still an opium, a pathology that must be cured. A different stand-point is defended here, based on the conception of ideology in Greimas’s semiotics. Underlying any human action directed towards values, ideology, over and above its role as a representation of evil (as embodied in totalitarianism), is an inevitable and transversal phenomenon which cannot be confined to the political sphere. This idea is presented first via Geertz’s cultural anthropology. The anthropologist proposes a non-evaluative and non-combative approach to ideology. As if anticipating the neo-Marxist (Althusser’s) conception, discarding the view of ideology as an inverted image of reality, he sees it as a construct of imagination and of figurative discourse. For him, ideology is a symbolic system whose analysis requires a theory of meaning (linguistics, rhetoric, semiotics). Greimasian semiotics offers precisely what Geertz contemplated: a non-evaluative, purely descriptive conception of ideology and of the methodological tools for its analysis. The article stresses the differences between the structural approach and the dominant socio-political theories, and finally compares the principles of ideological analysis of discourse as assumed respectively by (neo)Marxist criticism and by semiotics. | ||
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10.1515/sem-2017-0128 doi articles2015-2020.pp (DE-627)NLEJ248180002 DE-627 ger DE-627 rakwb Keršytė, Nijolė verfasserin aut Rethinking ideology: Greimas’s semiotics, neomarxism, and cultural anthropology De Gruyter 2017 25 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Ideology is commonly seen today from two points of view, which, although opposed, support each other. For some, ideology no longer has a place in postmodern society; for others it is still an opium, a pathology that must be cured. A different stand-point is defended here, based on the conception of ideology in Greimas’s semiotics. Underlying any human action directed towards values, ideology, over and above its role as a representation of evil (as embodied in totalitarianism), is an inevitable and transversal phenomenon which cannot be confined to the political sphere. This idea is presented first via Geertz’s cultural anthropology. The anthropologist proposes a non-evaluative and non-combative approach to ideology. As if anticipating the neo-Marxist (Althusser’s) conception, discarding the view of ideology as an inverted image of reality, he sees it as a construct of imagination and of figurative discourse. For him, ideology is a symbolic system whose analysis requires a theory of meaning (linguistics, rhetoric, semiotics). Greimasian semiotics offers precisely what Geertz contemplated: a non-evaluative, purely descriptive conception of ideology and of the methodological tools for its analysis. The article stresses the differences between the structural approach and the dominant socio-political theories, and finally compares the principles of ideological analysis of discourse as assumed respectively by (neo)Marxist criticism and by semiotics. Walter de Gruyter Online Zeitschriften ideology neo-Marxism semiotics Greimas Althusser Geertz idéologie néo-marxisme sémiotique Greimas Althusser Geertz Enthalten in Semiotica Berlin [u.a.] : Mouton de Gruyter, 1969 2017(2017), 219 vom: 27. Okt., Seite 485-509 (DE-627)NLEJ248236822 (DE-600)2044265-8 1613-3692 nnns volume:2017 year:2017 number:219 day:27 month:10 pages:485-509 extent:25 https://doi.org/10.1515/sem-2017-0128 Deutschlandweit zugänglich GBV_USEFLAG_U ZDB-1-DGR GBV_NL_ARTICLE AR 2017 2017 219 27 10 485-509 25 |
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10.1515/sem-2017-0128 doi articles2015-2020.pp (DE-627)NLEJ248180002 DE-627 ger DE-627 rakwb Keršytė, Nijolė verfasserin aut Rethinking ideology: Greimas’s semiotics, neomarxism, and cultural anthropology De Gruyter 2017 25 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Ideology is commonly seen today from two points of view, which, although opposed, support each other. For some, ideology no longer has a place in postmodern society; for others it is still an opium, a pathology that must be cured. A different stand-point is defended here, based on the conception of ideology in Greimas’s semiotics. Underlying any human action directed towards values, ideology, over and above its role as a representation of evil (as embodied in totalitarianism), is an inevitable and transversal phenomenon which cannot be confined to the political sphere. This idea is presented first via Geertz’s cultural anthropology. The anthropologist proposes a non-evaluative and non-combative approach to ideology. As if anticipating the neo-Marxist (Althusser’s) conception, discarding the view of ideology as an inverted image of reality, he sees it as a construct of imagination and of figurative discourse. For him, ideology is a symbolic system whose analysis requires a theory of meaning (linguistics, rhetoric, semiotics). Greimasian semiotics offers precisely what Geertz contemplated: a non-evaluative, purely descriptive conception of ideology and of the methodological tools for its analysis. The article stresses the differences between the structural approach and the dominant socio-political theories, and finally compares the principles of ideological analysis of discourse as assumed respectively by (neo)Marxist criticism and by semiotics. Walter de Gruyter Online Zeitschriften ideology neo-Marxism semiotics Greimas Althusser Geertz idéologie néo-marxisme sémiotique Greimas Althusser Geertz Enthalten in Semiotica Berlin [u.a.] : Mouton de Gruyter, 1969 2017(2017), 219 vom: 27. Okt., Seite 485-509 (DE-627)NLEJ248236822 (DE-600)2044265-8 1613-3692 nnns volume:2017 year:2017 number:219 day:27 month:10 pages:485-509 extent:25 https://doi.org/10.1515/sem-2017-0128 Deutschlandweit zugänglich GBV_USEFLAG_U ZDB-1-DGR GBV_NL_ARTICLE AR 2017 2017 219 27 10 485-509 25 |
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10.1515/sem-2017-0128 doi articles2015-2020.pp (DE-627)NLEJ248180002 DE-627 ger DE-627 rakwb Keršytė, Nijolė verfasserin aut Rethinking ideology: Greimas’s semiotics, neomarxism, and cultural anthropology De Gruyter 2017 25 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Ideology is commonly seen today from two points of view, which, although opposed, support each other. For some, ideology no longer has a place in postmodern society; for others it is still an opium, a pathology that must be cured. A different stand-point is defended here, based on the conception of ideology in Greimas’s semiotics. Underlying any human action directed towards values, ideology, over and above its role as a representation of evil (as embodied in totalitarianism), is an inevitable and transversal phenomenon which cannot be confined to the political sphere. This idea is presented first via Geertz’s cultural anthropology. The anthropologist proposes a non-evaluative and non-combative approach to ideology. As if anticipating the neo-Marxist (Althusser’s) conception, discarding the view of ideology as an inverted image of reality, he sees it as a construct of imagination and of figurative discourse. For him, ideology is a symbolic system whose analysis requires a theory of meaning (linguistics, rhetoric, semiotics). Greimasian semiotics offers precisely what Geertz contemplated: a non-evaluative, purely descriptive conception of ideology and of the methodological tools for its analysis. The article stresses the differences between the structural approach and the dominant socio-political theories, and finally compares the principles of ideological analysis of discourse as assumed respectively by (neo)Marxist criticism and by semiotics. Walter de Gruyter Online Zeitschriften ideology neo-Marxism semiotics Greimas Althusser Geertz idéologie néo-marxisme sémiotique Greimas Althusser Geertz Enthalten in Semiotica Berlin [u.a.] : Mouton de Gruyter, 1969 2017(2017), 219 vom: 27. Okt., Seite 485-509 (DE-627)NLEJ248236822 (DE-600)2044265-8 1613-3692 nnns volume:2017 year:2017 number:219 day:27 month:10 pages:485-509 extent:25 https://doi.org/10.1515/sem-2017-0128 Deutschlandweit zugänglich GBV_USEFLAG_U ZDB-1-DGR GBV_NL_ARTICLE AR 2017 2017 219 27 10 485-509 25 |
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Rethinking ideology: Greimas’s semiotics, neomarxism, and cultural anthropology |
| abstract |
Ideology is commonly seen today from two points of view, which, although opposed, support each other. For some, ideology no longer has a place in postmodern society; for others it is still an opium, a pathology that must be cured. A different stand-point is defended here, based on the conception of ideology in Greimas’s semiotics. Underlying any human action directed towards values, ideology, over and above its role as a representation of evil (as embodied in totalitarianism), is an inevitable and transversal phenomenon which cannot be confined to the political sphere. This idea is presented first via Geertz’s cultural anthropology. The anthropologist proposes a non-evaluative and non-combative approach to ideology. As if anticipating the neo-Marxist (Althusser’s) conception, discarding the view of ideology as an inverted image of reality, he sees it as a construct of imagination and of figurative discourse. For him, ideology is a symbolic system whose analysis requires a theory of meaning (linguistics, rhetoric, semiotics). Greimasian semiotics offers precisely what Geertz contemplated: a non-evaluative, purely descriptive conception of ideology and of the methodological tools for its analysis. The article stresses the differences between the structural approach and the dominant socio-political theories, and finally compares the principles of ideological analysis of discourse as assumed respectively by (neo)Marxist criticism and by semiotics. |
| abstractGer |
Ideology is commonly seen today from two points of view, which, although opposed, support each other. For some, ideology no longer has a place in postmodern society; for others it is still an opium, a pathology that must be cured. A different stand-point is defended here, based on the conception of ideology in Greimas’s semiotics. Underlying any human action directed towards values, ideology, over and above its role as a representation of evil (as embodied in totalitarianism), is an inevitable and transversal phenomenon which cannot be confined to the political sphere. This idea is presented first via Geertz’s cultural anthropology. The anthropologist proposes a non-evaluative and non-combative approach to ideology. As if anticipating the neo-Marxist (Althusser’s) conception, discarding the view of ideology as an inverted image of reality, he sees it as a construct of imagination and of figurative discourse. For him, ideology is a symbolic system whose analysis requires a theory of meaning (linguistics, rhetoric, semiotics). Greimasian semiotics offers precisely what Geertz contemplated: a non-evaluative, purely descriptive conception of ideology and of the methodological tools for its analysis. The article stresses the differences between the structural approach and the dominant socio-political theories, and finally compares the principles of ideological analysis of discourse as assumed respectively by (neo)Marxist criticism and by semiotics. |
| abstract_unstemmed |
Ideology is commonly seen today from two points of view, which, although opposed, support each other. For some, ideology no longer has a place in postmodern society; for others it is still an opium, a pathology that must be cured. A different stand-point is defended here, based on the conception of ideology in Greimas’s semiotics. Underlying any human action directed towards values, ideology, over and above its role as a representation of evil (as embodied in totalitarianism), is an inevitable and transversal phenomenon which cannot be confined to the political sphere. This idea is presented first via Geertz’s cultural anthropology. The anthropologist proposes a non-evaluative and non-combative approach to ideology. As if anticipating the neo-Marxist (Althusser’s) conception, discarding the view of ideology as an inverted image of reality, he sees it as a construct of imagination and of figurative discourse. For him, ideology is a symbolic system whose analysis requires a theory of meaning (linguistics, rhetoric, semiotics). Greimasian semiotics offers precisely what Geertz contemplated: a non-evaluative, purely descriptive conception of ideology and of the methodological tools for its analysis. The article stresses the differences between the structural approach and the dominant socio-political theories, and finally compares the principles of ideological analysis of discourse as assumed respectively by (neo)Marxist criticism and by semiotics. |
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| title_short |
Rethinking ideology: Greimas’s semiotics, neomarxism, and cultural anthropology |
| url |
https://doi.org/10.1515/sem-2017-0128 |
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10.1515/sem-2017-0128 |
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2024-07-05T22:51:31.906Z |
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