Creating Loyalty Towards Magazine Websites : Insights from the Double Jeopardy Phenomenon
For years, magazine publishers have been developing their online presence, pursuing a range of different goals and strategies for their websites. One of the key questions in creating online presence is whether to allocate resources on developing the offline print brand and expect brand equity transf...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Tarkiainen, Anssi [verfasserIn] Ellonen, Hanna-Kaisa [verfasserIn] Ots, Mart [verfasserIn] Stocchi, Lara [verfasserIn] |
|---|
| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2014 |
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| Umfang: |
1 Online-Ressource |
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| Übergeordnetes Werk: |
Enthalten in: International journal of e-business research - Hershey, Pa : IGI Global, 2005, 10(2014), 1, Seite 1-14 |
|---|---|
| Übergeordnetes Werk: |
volume:10 ; year:2014 ; number:1 ; pages:1-14 |
| Links: |
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| DOI / URN: |
10.4018/ijebr.2014010101 |
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NLEJ251798879 |
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| 520 | |a For years, magazine publishers have been developing their online presence, pursuing a range of different goals and strategies for their websites. One of the key questions in creating online presence is whether to allocate resources on developing the offline print brand and expect brand equity transfer to the online environment or to allocate resources on developing the online brand for new audience. In this paper the authors propose an application of double jeopardy approach for assessing this issue. Finnish secondary data is used to test two competing research hypotheses. The analysis reveals that the magazine publishers who have been able to build market share in online environment seem to have more loyal customer-base in their websites. Market share of printed magazine does not predict loyalty towards magazine websites | ||
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10.4018/ijebr.2014010101 doi (DE-627)NLEJ251798879 (VZGNL)10.4018/ijebr.2014010101 DE-627 ger DE-627 rakwb eng Tarkiainen, Anssi verfasserin aut Creating Loyalty Towards Magazine Websites Insights from the Double Jeopardy Phenomenon 2014 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier For years, magazine publishers have been developing their online presence, pursuing a range of different goals and strategies for their websites. One of the key questions in creating online presence is whether to allocate resources on developing the offline print brand and expect brand equity transfer to the online environment or to allocate resources on developing the online brand for new audience. In this paper the authors propose an application of double jeopardy approach for assessing this issue. Finnish secondary data is used to test two competing research hypotheses. The analysis reveals that the magazine publishers who have been able to build market share in online environment seem to have more loyal customer-base in their websites. Market share of printed magazine does not predict loyalty towards magazine websites Double Jeopardy Internet Loyalty Media Websites Ellonen, Hanna-Kaisa verfasserin aut Ots, Mart verfasserin aut Stocchi, Lara verfasserin aut Enthalten in International journal of e-business research Hershey, Pa : IGI Global, 2005 10(2014), 1, Seite 1-14 Online-Ressource (DE-627)NLEJ244419787 (DE-600)2400957-X 1548-114X nnns volume:10 year:2014 number:1 pages:1-14 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijebr.2014010101 X:IGIG Verlag Deutschlandweit zugänglich http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijebr.2014010101&buylink=true Abstract ZDB-1-GIS GBV_NL_ARTICLE AR 10 2014 1 1-14 |
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10.4018/ijebr.2014010101 doi (DE-627)NLEJ251798879 (VZGNL)10.4018/ijebr.2014010101 DE-627 ger DE-627 rakwb eng Tarkiainen, Anssi verfasserin aut Creating Loyalty Towards Magazine Websites Insights from the Double Jeopardy Phenomenon 2014 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier For years, magazine publishers have been developing their online presence, pursuing a range of different goals and strategies for their websites. One of the key questions in creating online presence is whether to allocate resources on developing the offline print brand and expect brand equity transfer to the online environment or to allocate resources on developing the online brand for new audience. In this paper the authors propose an application of double jeopardy approach for assessing this issue. Finnish secondary data is used to test two competing research hypotheses. The analysis reveals that the magazine publishers who have been able to build market share in online environment seem to have more loyal customer-base in their websites. Market share of printed magazine does not predict loyalty towards magazine websites Double Jeopardy Internet Loyalty Media Websites Ellonen, Hanna-Kaisa verfasserin aut Ots, Mart verfasserin aut Stocchi, Lara verfasserin aut Enthalten in International journal of e-business research Hershey, Pa : IGI Global, 2005 10(2014), 1, Seite 1-14 Online-Ressource (DE-627)NLEJ244419787 (DE-600)2400957-X 1548-114X nnns volume:10 year:2014 number:1 pages:1-14 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijebr.2014010101 X:IGIG Verlag Deutschlandweit zugänglich http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijebr.2014010101&buylink=true Abstract ZDB-1-GIS GBV_NL_ARTICLE AR 10 2014 1 1-14 |
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10.4018/ijebr.2014010101 doi (DE-627)NLEJ251798879 (VZGNL)10.4018/ijebr.2014010101 DE-627 ger DE-627 rakwb eng Tarkiainen, Anssi verfasserin aut Creating Loyalty Towards Magazine Websites Insights from the Double Jeopardy Phenomenon 2014 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier For years, magazine publishers have been developing their online presence, pursuing a range of different goals and strategies for their websites. One of the key questions in creating online presence is whether to allocate resources on developing the offline print brand and expect brand equity transfer to the online environment or to allocate resources on developing the online brand for new audience. In this paper the authors propose an application of double jeopardy approach for assessing this issue. Finnish secondary data is used to test two competing research hypotheses. The analysis reveals that the magazine publishers who have been able to build market share in online environment seem to have more loyal customer-base in their websites. Market share of printed magazine does not predict loyalty towards magazine websites Double Jeopardy Internet Loyalty Media Websites Ellonen, Hanna-Kaisa verfasserin aut Ots, Mart verfasserin aut Stocchi, Lara verfasserin aut Enthalten in International journal of e-business research Hershey, Pa : IGI Global, 2005 10(2014), 1, Seite 1-14 Online-Ressource (DE-627)NLEJ244419787 (DE-600)2400957-X 1548-114X nnns volume:10 year:2014 number:1 pages:1-14 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijebr.2014010101 X:IGIG Verlag Deutschlandweit zugänglich http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijebr.2014010101&buylink=true Abstract ZDB-1-GIS GBV_NL_ARTICLE AR 10 2014 1 1-14 |
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For years, magazine publishers have been developing their online presence, pursuing a range of different goals and strategies for their websites. One of the key questions in creating online presence is whether to allocate resources on developing the offline print brand and expect brand equity transfer to the online environment or to allocate resources on developing the online brand for new audience. In this paper the authors propose an application of double jeopardy approach for assessing this issue. Finnish secondary data is used to test two competing research hypotheses. The analysis reveals that the magazine publishers who have been able to build market share in online environment seem to have more loyal customer-base in their websites. Market share of printed magazine does not predict loyalty towards magazine websites |
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For years, magazine publishers have been developing their online presence, pursuing a range of different goals and strategies for their websites. One of the key questions in creating online presence is whether to allocate resources on developing the offline print brand and expect brand equity transfer to the online environment or to allocate resources on developing the online brand for new audience. In this paper the authors propose an application of double jeopardy approach for assessing this issue. Finnish secondary data is used to test two competing research hypotheses. The analysis reveals that the magazine publishers who have been able to build market share in online environment seem to have more loyal customer-base in their websites. Market share of printed magazine does not predict loyalty towards magazine websites |
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For years, magazine publishers have been developing their online presence, pursuing a range of different goals and strategies for their websites. One of the key questions in creating online presence is whether to allocate resources on developing the offline print brand and expect brand equity transfer to the online environment or to allocate resources on developing the online brand for new audience. In this paper the authors propose an application of double jeopardy approach for assessing this issue. Finnish secondary data is used to test two competing research hypotheses. The analysis reveals that the magazine publishers who have been able to build market share in online environment seem to have more loyal customer-base in their websites. Market share of printed magazine does not predict loyalty towards magazine websites |
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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">NLEJ251798879</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20231205143856.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">231128s2014 xx |||||o 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/ijebr.2014010101</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)NLEJ251798879</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(VZGNL)10.4018/ijebr.2014010101</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tarkiainen, Anssi</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Creating Loyalty Towards Magazine Websites</subfield><subfield code="b">Insights from the Double Jeopardy Phenomenon</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">For years, magazine publishers have been developing their online presence, pursuing a range of different goals and strategies for their websites. One of the key questions in creating online presence is whether to allocate resources on developing the offline print brand and expect brand equity transfer to the online environment or to allocate resources on developing the online brand for new audience. In this paper the authors propose an application of double jeopardy approach for assessing this issue. Finnish secondary data is used to test two competing research hypotheses. The analysis reveals that the magazine publishers who have been able to build market share in online environment seem to have more loyal customer-base in their websites. 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