Best paper: What is brand equity anyway, and how do you measure it?

Gespeichert in:

Autor*in:	Feldwick, Paul [verfasserIn]

Format:	Artikel

Erschienen:	1996

Umfang:	20

Übergeordnetes Werk:	Enthalten in: Journal of the Market Research Society - London : Soc., 1968, 38(1996), 2, Seite 85-104
Übergeordnetes Werk:	volume:38 ; year:1996 ; number:2 ; pages:85-104 ; extent:20

Katalog-ID:	OLC1595918140

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allfields	(DE-627)OLC1595918140 (DE-599)GBVOLC1595918140 DE-627 ger DE-627 rakwb 330 85.00 bkl Feldwick, Paul verfasserin aut Best paper: What is brand equity anyway, and how do you measure it? 1996 20 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Journal of the Market Research Society London : Soc., 1968 38(1996), 2, Seite 85-104 (DE-627)129273023 (DE-600)83018-5 (DE-576)014463067 0025-3618 nnns volume:38 year:1996 number:2 pages:85-104 extent:20 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_120 GBV_ILN_151 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4311 GBV_ILN_4315 85.00 AVZ AR 38 1996 2 85-104 20
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