Best paper: What is brand equity anyway, and how do you measure it?
Autor*in: |
Feldwick, Paul [verfasserIn] |
---|
Format: |
Artikel |
---|
Erschienen: |
1996 |
---|
Umfang: |
20 |
---|
Übergeordnetes Werk: |
Enthalten in: Journal of the Market Research Society - London : Soc., 1968, 38(1996), 2, Seite 85-104 |
---|---|
Übergeordnetes Werk: |
volume:38 ; year:1996 ; number:2 ; pages:85-104 ; extent:20 |
Katalog-ID: |
OLC1595918140 |
---|
LEADER | 01000caa a22002652 4500 | ||
---|---|---|---|
001 | OLC1595918140 | ||
003 | DE-627 | ||
005 | 20220214155320.0 | ||
007 | tu | ||
008 | 960524s1996 xx ||||| 00| ||und c | ||
035 | |a (DE-627)OLC1595918140 | ||
035 | |a (DE-599)GBVOLC1595918140 | ||
040 | |a DE-627 |b ger |c DE-627 |e rakwb | ||
082 | 0 | 4 | |a 330 |
084 | |a 85.00 |2 bkl | ||
100 | 1 | |a Feldwick, Paul |e verfasserin |4 aut | |
245 | 1 | 0 | |a Best paper: What is brand equity anyway, and how do you measure it? |
264 | 1 | |c 1996 | |
300 | |a 20 | ||
336 | |a Text |b txt |2 rdacontent | ||
337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
338 | |a Band |b nc |2 rdacarrier | ||
773 | 0 | 8 | |i Enthalten in |t Journal of the Market Research Society |d London : Soc., 1968 |g 38(1996), 2, Seite 85-104 |w (DE-627)129273023 |w (DE-600)83018-5 |w (DE-576)014463067 |x 0025-3618 |7 nnns |
773 | 1 | 8 | |g volume:38 |g year:1996 |g number:2 |g pages:85-104 |g extent:20 |
912 | |a GBV_USEFLAG_A | ||
912 | |a SYSFLAG_A | ||
912 | |a GBV_OLC | ||
912 | |a SSG-OLC-WIW | ||
912 | |a GBV_ILN_21 | ||
912 | |a GBV_ILN_26 | ||
912 | |a GBV_ILN_120 | ||
912 | |a GBV_ILN_151 | ||
912 | |a GBV_ILN_2014 | ||
912 | |a GBV_ILN_4012 | ||
912 | |a GBV_ILN_4029 | ||
912 | |a GBV_ILN_4311 | ||
912 | |a GBV_ILN_4315 | ||
936 | b | k | |a 85.00 |q AVZ |
951 | |a AR | ||
952 | |d 38 |j 1996 |e 2 |h 85-104 |g 20 |
author_variant |
p f pf |
---|---|
matchkey_str |
article:00253618:1996----::etaewaibadqiynwynhw |
hierarchy_sort_str |
1996 |
bklnumber |
85.00 |
publishDate |
1996 |
allfields |
(DE-627)OLC1595918140 (DE-599)GBVOLC1595918140 DE-627 ger DE-627 rakwb 330 85.00 bkl Feldwick, Paul verfasserin aut Best paper: What is brand equity anyway, and how do you measure it? 1996 20 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Journal of the Market Research Society London : Soc., 1968 38(1996), 2, Seite 85-104 (DE-627)129273023 (DE-600)83018-5 (DE-576)014463067 0025-3618 nnns volume:38 year:1996 number:2 pages:85-104 extent:20 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_120 GBV_ILN_151 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4311 GBV_ILN_4315 85.00 AVZ AR 38 1996 2 85-104 20 |
spelling |
(DE-627)OLC1595918140 (DE-599)GBVOLC1595918140 DE-627 ger DE-627 rakwb 330 85.00 bkl Feldwick, Paul verfasserin aut Best paper: What is brand equity anyway, and how do you measure it? 1996 20 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Journal of the Market Research Society London : Soc., 1968 38(1996), 2, Seite 85-104 (DE-627)129273023 (DE-600)83018-5 (DE-576)014463067 0025-3618 nnns volume:38 year:1996 number:2 pages:85-104 extent:20 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_120 GBV_ILN_151 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4311 GBV_ILN_4315 85.00 AVZ AR 38 1996 2 85-104 20 |
allfields_unstemmed |
(DE-627)OLC1595918140 (DE-599)GBVOLC1595918140 DE-627 ger DE-627 rakwb 330 85.00 bkl Feldwick, Paul verfasserin aut Best paper: What is brand equity anyway, and how do you measure it? 1996 20 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Journal of the Market Research Society London : Soc., 1968 38(1996), 2, Seite 85-104 (DE-627)129273023 (DE-600)83018-5 (DE-576)014463067 0025-3618 nnns volume:38 year:1996 number:2 pages:85-104 extent:20 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_120 GBV_ILN_151 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4311 GBV_ILN_4315 85.00 AVZ AR 38 1996 2 85-104 20 |
allfieldsGer |
(DE-627)OLC1595918140 (DE-599)GBVOLC1595918140 DE-627 ger DE-627 rakwb 330 85.00 bkl Feldwick, Paul verfasserin aut Best paper: What is brand equity anyway, and how do you measure it? 1996 20 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Journal of the Market Research Society London : Soc., 1968 38(1996), 2, Seite 85-104 (DE-627)129273023 (DE-600)83018-5 (DE-576)014463067 0025-3618 nnns volume:38 year:1996 number:2 pages:85-104 extent:20 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_120 GBV_ILN_151 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4311 GBV_ILN_4315 85.00 AVZ AR 38 1996 2 85-104 20 |
allfieldsSound |
(DE-627)OLC1595918140 (DE-599)GBVOLC1595918140 DE-627 ger DE-627 rakwb 330 85.00 bkl Feldwick, Paul verfasserin aut Best paper: What is brand equity anyway, and how do you measure it? 1996 20 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Journal of the Market Research Society London : Soc., 1968 38(1996), 2, Seite 85-104 (DE-627)129273023 (DE-600)83018-5 (DE-576)014463067 0025-3618 nnns volume:38 year:1996 number:2 pages:85-104 extent:20 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_120 GBV_ILN_151 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4311 GBV_ILN_4315 85.00 AVZ AR 38 1996 2 85-104 20 |
source |
Enthalten in Journal of the Market Research Society 38(1996), 2, Seite 85-104 volume:38 year:1996 number:2 pages:85-104 extent:20 |
sourceStr |
Enthalten in Journal of the Market Research Society 38(1996), 2, Seite 85-104 volume:38 year:1996 number:2 pages:85-104 extent:20 |
format_phy_str_mv |
Article |
institution |
findex.gbv.de |
dewey-raw |
330 |
isfreeaccess_bool |
false |
container_title |
Journal of the Market Research Society |
authorswithroles_txt_mv |
Feldwick, Paul @@aut@@ |
publishDateDaySort_date |
1996-01-01T00:00:00Z |
hierarchy_top_id |
129273023 |
dewey-sort |
3330 |
id |
OLC1595918140 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">OLC1595918140</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20220214155320.0</controlfield><controlfield tag="007">tu</controlfield><controlfield tag="008">960524s1996 xx ||||| 00| ||und c</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)OLC1595918140</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBVOLC1595918140</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">330</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">85.00</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Feldwick, Paul</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Best paper: What is brand equity anyway, and how do you measure it?</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">20</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">ohne Hilfsmittel zu benutzen</subfield><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Band</subfield><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Enthalten in</subfield><subfield code="t">Journal of the Market Research Society</subfield><subfield code="d">London : Soc., 1968</subfield><subfield code="g">38(1996), 2, Seite 85-104</subfield><subfield code="w">(DE-627)129273023</subfield><subfield code="w">(DE-600)83018-5</subfield><subfield code="w">(DE-576)014463067</subfield><subfield code="x">0025-3618</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:38</subfield><subfield code="g">year:1996</subfield><subfield code="g">number:2</subfield><subfield code="g">pages:85-104</subfield><subfield code="g">extent:20</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SYSFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_OLC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SSG-OLC-WIW</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_21</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_26</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_120</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_151</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2014</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4029</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4311</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4315</subfield></datafield><datafield tag="936" ind1="b" ind2="k"><subfield code="a">85.00</subfield><subfield code="q">AVZ</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">38</subfield><subfield code="j">1996</subfield><subfield code="e">2</subfield><subfield code="h">85-104</subfield><subfield code="g">20</subfield></datafield></record></collection>
|
author |
Feldwick, Paul |
spellingShingle |
Feldwick, Paul ddc 330 bkl 85.00 Best paper: What is brand equity anyway, and how do you measure it? |
authorStr |
Feldwick, Paul |
ppnlink_with_tag_str_mv |
@@773@@(DE-627)129273023 |
format |
Article |
dewey-ones |
330 - Economics |
delete_txt_mv |
keep |
author_role |
aut |
collection |
OLC |
remote_str |
false |
illustrated |
Not Illustrated |
issn |
0025-3618 |
topic_title |
330 85.00 bkl Best paper: What is brand equity anyway, and how do you measure it? |
topic |
ddc 330 bkl 85.00 |
topic_unstemmed |
ddc 330 bkl 85.00 |
topic_browse |
ddc 330 bkl 85.00 |
format_facet |
Aufsätze Gedruckte Aufsätze |
format_main_str_mv |
Text Zeitschrift/Artikel |
carriertype_str_mv |
nc |
hierarchy_parent_title |
Journal of the Market Research Society |
hierarchy_parent_id |
129273023 |
dewey-tens |
330 - Economics |
hierarchy_top_title |
Journal of the Market Research Society |
isfreeaccess_txt |
false |
familylinks_str_mv |
(DE-627)129273023 (DE-600)83018-5 (DE-576)014463067 |
title |
Best paper: What is brand equity anyway, and how do you measure it? |
ctrlnum |
(DE-627)OLC1595918140 (DE-599)GBVOLC1595918140 |
title_full |
Best paper: What is brand equity anyway, and how do you measure it? |
author_sort |
Feldwick, Paul |
journal |
Journal of the Market Research Society |
journalStr |
Journal of the Market Research Society |
isOA_bool |
false |
dewey-hundreds |
300 - Social sciences |
recordtype |
marc |
publishDateSort |
1996 |
contenttype_str_mv |
txt |
container_start_page |
85 |
author_browse |
Feldwick, Paul |
container_volume |
38 |
physical |
20 |
class |
330 85.00 bkl |
format_se |
Aufsätze |
author-letter |
Feldwick, Paul |
dewey-full |
330 |
title_sort |
best paper: what is brand equity anyway, and how do you measure it? |
title_auth |
Best paper: What is brand equity anyway, and how do you measure it? |
collection_details |
GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_120 GBV_ILN_151 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4311 GBV_ILN_4315 |
container_issue |
2 |
title_short |
Best paper: What is brand equity anyway, and how do you measure it? |
remote_bool |
false |
ppnlink |
129273023 |
mediatype_str_mv |
n |
isOA_txt |
false |
hochschulschrift_bool |
false |
up_date |
2024-07-03T17:08:27.964Z |
_version_ |
1803578515615907841 |
fullrecord_marcxml |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">OLC1595918140</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20220214155320.0</controlfield><controlfield tag="007">tu</controlfield><controlfield tag="008">960524s1996 xx ||||| 00| ||und c</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)OLC1595918140</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBVOLC1595918140</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">330</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">85.00</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Feldwick, Paul</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Best paper: What is brand equity anyway, and how do you measure it?</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">20</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">ohne Hilfsmittel zu benutzen</subfield><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Band</subfield><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Enthalten in</subfield><subfield code="t">Journal of the Market Research Society</subfield><subfield code="d">London : Soc., 1968</subfield><subfield code="g">38(1996), 2, Seite 85-104</subfield><subfield code="w">(DE-627)129273023</subfield><subfield code="w">(DE-600)83018-5</subfield><subfield code="w">(DE-576)014463067</subfield><subfield code="x">0025-3618</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:38</subfield><subfield code="g">year:1996</subfield><subfield code="g">number:2</subfield><subfield code="g">pages:85-104</subfield><subfield code="g">extent:20</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SYSFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_OLC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SSG-OLC-WIW</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_21</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_26</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_120</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_151</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2014</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4029</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4311</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4315</subfield></datafield><datafield tag="936" ind1="b" ind2="k"><subfield code="a">85.00</subfield><subfield code="q">AVZ</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">38</subfield><subfield code="j">1996</subfield><subfield code="e">2</subfield><subfield code="h">85-104</subfield><subfield code="g">20</subfield></datafield></record></collection>
|
score |
7.3993683 |