Was ist eine Marke? : Aktualisierung der Markendefinition

Gespeichert in:

Autor*in:	Bruhn, Manfred [verfasserIn]

Format:	Artikel

Erschienen:	2004

Systematik:	QA 10000 QP 600:

Übergeordnetes Werk:	Enthalten in: Jahrbuch der Absatz- und Verbrauchsforschung - Berlin : Duncker & Humblot, 1954, 50(2004), 1, Seite 4-30
Übergeordnetes Werk:	volume:50 ; year:2004 ; number:1 ; pages:4-30

Katalog-ID:	OLC1661957439

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912			\|a GBV_ILN_31
912			\|a GBV_ILN_40
912			\|a GBV_ILN_60
912			\|a GBV_ILN_62
912			\|a GBV_ILN_65
912			\|a GBV_ILN_69
912			\|a GBV_ILN_72
912			\|a GBV_ILN_95
912			\|a GBV_ILN_100
912			\|a GBV_ILN_118
912			\|a GBV_ILN_120
912			\|a GBV_ILN_121
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912			\|a GBV_ILN_151
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912			\|a GBV_ILN_252
912			\|a GBV_ILN_267
912			\|a GBV_ILN_285
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912			\|a GBV_ILN_2003
912			\|a GBV_ILN_2005
912			\|a GBV_ILN_2006
912			\|a GBV_ILN_2007
912			\|a GBV_ILN_2008
912			\|a GBV_ILN_2009
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912			\|a GBV_ILN_2020
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912			\|a GBV_ILN_2027
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912			\|a GBV_ILN_2149
912			\|a GBV_ILN_4012
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912			\|a GBV_ILN_4028
912			\|a GBV_ILN_4029
912			\|a GBV_ILN_4035
912			\|a GBV_ILN_4036
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912			\|a GBV_ILN_4082
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912			\|a GBV_ILN_4318
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912			\|a GBV_ILN_4321
912			\|a GBV_ILN_4322
912			\|a GBV_ILN_4323
912			\|a GBV_ILN_4324
912			\|a GBV_ILN_4327
912			\|a GBV_ILN_4329
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author_variant	m b mb
matchkey_str	article:00213985:2004----::aiti
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allfields	CCBWH407 (DE-627)OLC1661957439 (DE-599)GBVOLC1661957439 DE-627 ger DE-627 rakwb 650 Y 330 330 AVZ QA 10000 AVZ rvk QP 600: AVZ rvk 85.40 bkl 83.00 bkl 85.00 bkl Bruhn, Manfred verfasserin aut Was ist eine Marke? Aktualisierung der Markendefinition 2004 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Jahrbuch der Absatz- und Verbrauchsforschung Berlin : Duncker & Humblot, 1954 50(2004), 1, Seite 4-30 (DE-627)129074330 (DE-600)2488-0 (DE-576)014406667 0021-3985 nnns volume:50 year:2004 number:1 pages:4-30 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_20 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_72 GBV_ILN_95 GBV_ILN_100 GBV_ILN_118 GBV_ILN_120 GBV_ILN_121 GBV_ILN_130 GBV_ILN_140 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_252 GBV_ILN_267 GBV_ILN_285 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2012 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2035 GBV_ILN_2149 GBV_ILN_4012 GBV_ILN_4027 GBV_ILN_4028 GBV_ILN_4029 GBV_ILN_4035 GBV_ILN_4036 GBV_ILN_4038 GBV_ILN_4082 GBV_ILN_4116 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4251 GBV_ILN_4253 GBV_ILN_4266 GBV_ILN_4277 GBV_ILN_4302 GBV_ILN_4305 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4314 GBV_ILN_4315 GBV_ILN_4316 GBV_ILN_4317 GBV_ILN_4318 GBV_ILN_4319 GBV_ILN_4321 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4327 GBV_ILN_4329 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 QA 10000 QP 600: 85.40 AVZ 83.00 AVZ 85.00 AVZ AR 50 2004 1 4-30
spelling	CCBWH407 (DE-627)OLC1661957439 (DE-599)GBVOLC1661957439 DE-627 ger DE-627 rakwb 650 Y 330 330 AVZ QA 10000 AVZ rvk QP 600: AVZ rvk 85.40 bkl 83.00 bkl 85.00 bkl Bruhn, Manfred verfasserin aut Was ist eine Marke? Aktualisierung der Markendefinition 2004 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Jahrbuch der Absatz- und Verbrauchsforschung Berlin : Duncker & Humblot, 1954 50(2004), 1, Seite 4-30 (DE-627)129074330 (DE-600)2488-0 (DE-576)014406667 0021-3985 nnns volume:50 year:2004 number:1 pages:4-30 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_20 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_72 GBV_ILN_95 GBV_ILN_100 GBV_ILN_118 GBV_ILN_120 GBV_ILN_121 GBV_ILN_130 GBV_ILN_140 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_252 GBV_ILN_267 GBV_ILN_285 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2012 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2035 GBV_ILN_2149 GBV_ILN_4012 GBV_ILN_4027 GBV_ILN_4028 GBV_ILN_4029 GBV_ILN_4035 GBV_ILN_4036 GBV_ILN_4038 GBV_ILN_4082 GBV_ILN_4116 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4251 GBV_ILN_4253 GBV_ILN_4266 GBV_ILN_4277 GBV_ILN_4302 GBV_ILN_4305 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4314 GBV_ILN_4315 GBV_ILN_4316 GBV_ILN_4317 GBV_ILN_4318 GBV_ILN_4319 GBV_ILN_4321 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4327 GBV_ILN_4329 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 QA 10000 QP 600: 85.40 AVZ 83.00 AVZ 85.00 AVZ AR 50 2004 1 4-30
allfields_unstemmed	CCBWH407 (DE-627)OLC1661957439 (DE-599)GBVOLC1661957439 DE-627 ger DE-627 rakwb 650 Y 330 330 AVZ QA 10000 AVZ rvk QP 600: AVZ rvk 85.40 bkl 83.00 bkl 85.00 bkl Bruhn, Manfred verfasserin aut Was ist eine Marke? Aktualisierung der Markendefinition 2004 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Jahrbuch der Absatz- und Verbrauchsforschung Berlin : Duncker & Humblot, 1954 50(2004), 1, Seite 4-30 (DE-627)129074330 (DE-600)2488-0 (DE-576)014406667 0021-3985 nnns volume:50 year:2004 number:1 pages:4-30 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_20 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_72 GBV_ILN_95 GBV_ILN_100 GBV_ILN_118 GBV_ILN_120 GBV_ILN_121 GBV_ILN_130 GBV_ILN_140 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_252 GBV_ILN_267 GBV_ILN_285 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2012 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2035 GBV_ILN_2149 GBV_ILN_4012 GBV_ILN_4027 GBV_ILN_4028 GBV_ILN_4029 GBV_ILN_4035 GBV_ILN_4036 GBV_ILN_4038 GBV_ILN_4082 GBV_ILN_4116 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4251 GBV_ILN_4253 GBV_ILN_4266 GBV_ILN_4277 GBV_ILN_4302 GBV_ILN_4305 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4314 GBV_ILN_4315 GBV_ILN_4316 GBV_ILN_4317 GBV_ILN_4318 GBV_ILN_4319 GBV_ILN_4321 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4327 GBV_ILN_4329 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 QA 10000 QP 600: 85.40 AVZ 83.00 AVZ 85.00 AVZ AR 50 2004 1 4-30
allfieldsGer	CCBWH407 (DE-627)OLC1661957439 (DE-599)GBVOLC1661957439 DE-627 ger DE-627 rakwb 650 Y 330 330 AVZ QA 10000 AVZ rvk QP 600: AVZ rvk 85.40 bkl 83.00 bkl 85.00 bkl Bruhn, Manfred verfasserin aut Was ist eine Marke? Aktualisierung der Markendefinition 2004 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Jahrbuch der Absatz- und Verbrauchsforschung Berlin : Duncker & Humblot, 1954 50(2004), 1, Seite 4-30 (DE-627)129074330 (DE-600)2488-0 (DE-576)014406667 0021-3985 nnns volume:50 year:2004 number:1 pages:4-30 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_20 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_72 GBV_ILN_95 GBV_ILN_100 GBV_ILN_118 GBV_ILN_120 GBV_ILN_121 GBV_ILN_130 GBV_ILN_140 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_252 GBV_ILN_267 GBV_ILN_285 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2012 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2035 GBV_ILN_2149 GBV_ILN_4012 GBV_ILN_4027 GBV_ILN_4028 GBV_ILN_4029 GBV_ILN_4035 GBV_ILN_4036 GBV_ILN_4038 GBV_ILN_4082 GBV_ILN_4116 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4251 GBV_ILN_4253 GBV_ILN_4266 GBV_ILN_4277 GBV_ILN_4302 GBV_ILN_4305 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4314 GBV_ILN_4315 GBV_ILN_4316 GBV_ILN_4317 GBV_ILN_4318 GBV_ILN_4319 GBV_ILN_4321 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4327 GBV_ILN_4329 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 QA 10000 QP 600: 85.40 AVZ 83.00 AVZ 85.00 AVZ AR 50 2004 1 4-30
allfieldsSound	CCBWH407 (DE-627)OLC1661957439 (DE-599)GBVOLC1661957439 DE-627 ger DE-627 rakwb 650 Y 330 330 AVZ QA 10000 AVZ rvk QP 600: AVZ rvk 85.40 bkl 83.00 bkl 85.00 bkl Bruhn, Manfred verfasserin aut Was ist eine Marke? Aktualisierung der Markendefinition 2004 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Jahrbuch der Absatz- und Verbrauchsforschung Berlin : Duncker & Humblot, 1954 50(2004), 1, Seite 4-30 (DE-627)129074330 (DE-600)2488-0 (DE-576)014406667 0021-3985 nnns volume:50 year:2004 number:1 pages:4-30 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_20 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_72 GBV_ILN_95 GBV_ILN_100 GBV_ILN_118 GBV_ILN_120 GBV_ILN_121 GBV_ILN_130 GBV_ILN_140 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_252 GBV_ILN_267 GBV_ILN_285 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2012 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2035 GBV_ILN_2149 GBV_ILN_4012 GBV_ILN_4027 GBV_ILN_4028 GBV_ILN_4029 GBV_ILN_4035 GBV_ILN_4036 GBV_ILN_4038 GBV_ILN_4082 GBV_ILN_4116 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4251 GBV_ILN_4253 GBV_ILN_4266 GBV_ILN_4277 GBV_ILN_4302 GBV_ILN_4305 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4314 GBV_ILN_4315 GBV_ILN_4316 GBV_ILN_4317 GBV_ILN_4318 GBV_ILN_4319 GBV_ILN_4321 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4327 GBV_ILN_4329 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 QA 10000 QP 600: 85.40 AVZ 83.00 AVZ 85.00 AVZ AR 50 2004 1 4-30
source	Enthalten in Jahrbuch der Absatz- und Verbrauchsforschung 50(2004), 1, Seite 4-30 volume:50 year:2004 number:1 pages:4-30
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score	7.402011

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