Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice
Gespeichert in:
| Autor*in: |
Lange, Fredrik [verfasserIn] |
|---|
| Format: |
Artikel |
|---|
| Erschienen: |
2005 |
|---|
| Umfang: |
15 |
|---|
| Übergeordnetes Werk: |
Enthalten in: Journal of consumer behaviour - Chichester : Wiley, 2004, 4(2005), 6, Seite 465-479 |
|---|---|
| Übergeordnetes Werk: |
volume:4 ; year:2005 ; number:6 ; pages:465-479 ; extent:15 |
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sw051213 (DE-627)OLC1688582223 (DE-599)GBVOLC1688582223 DE-627 ger DE-627 rakwb 300 380 85.40 bkl Lange, Fredrik verfasserin aut Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice 2005 15 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Enthalten in Journal of consumer behaviour Chichester : Wiley, 2004 4(2005), 6, Seite 465-479 (DE-627)492274495 (DE-600)2194377-1 (DE-576)324996993 1472-0817 nnns volume:4 year:2005 number:6 pages:465-479 extent:15 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_4029 85.40 AVZ AR 4 2005 6 465-479 15 |
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