The Role of Brand Parity in Developing Loyal Customers

Gespeichert in:

Autor*in:	Iyer, Rajesh [verfasserIn] Muncy, James A.

Format:	Artikel

Erschienen:	2005

Umfang:	7

Übergeordnetes Werk:	Enthalten in: Journal of advertising research - New York, NY : Foundation, 1960, 45(2005), 2, Seite 222-228
Übergeordnetes Werk:	volume:45 ; year:2005 ; number:2 ; pages:222-228 ; extent:7

Katalog-ID:	OLC1694145298

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