Book reviews - Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends and ethics
Gespeichert in:
Autor*in: |
Galician, Mary-Lou [verfasserIn] |
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Format: |
Artikel |
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Erschienen: |
2006 |
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Übergeordnetes Werk: |
Enthalten in: International journal of market research - [London?] : Sage, 1999, 48(2006), 3, Seite 377 |
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Übergeordnetes Werk: |
volume:48 ; year:2006 ; number:3 ; pages:377 |
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