The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study
Gespeichert in:
| Autor*in: |
Wang, Yonggui [verfasserIn] |
|---|
| Format: |
Artikel |
|---|
| Erschienen: |
2006 |
|---|
| Umfang: |
19 |
|---|
| Übergeordnetes Werk: |
Enthalten in: Corporate reputation review - Basingstoke : Palgrave Macmillan, 1997, 9(2006), 3, Seite 179-197 |
|---|---|
| Übergeordnetes Werk: |
volume:9 ; year:2006 ; number:3 ; pages:179-197 ; extent:19 |
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