Reassessing Brand Loyalty, Price Sensitivity, and Merchandising Effects on Consumer Brand Choice

Gespeichert in:

Autor*in:	Allenby, Greg M. [verfasserIn] Lenk, Peter J.

Format:	Artikel

Erschienen:	1995

Umfang:	10

Übergeordnetes Werk:	Enthalten in: Journal of business & economic statistics - Alexandria, Va. : American Statistical Association, 1983, 13(1995), 3, Seite 281-290
Übergeordnetes Werk:	volume:13 ; year:1995 ; number:3 ; pages:281-290 ; extent:10

Katalog-ID:	OLC1751992020

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