Hidden persuasions in soap operas: Damaged heroines and negative consumer effects

Saved in:
Author:

Stern, Barbara B.

Russell, Cristel Antonia

Russell, Dale W.

Format:

Article

Containing Work:

in: International journal of advertising : the quarterly review of marketing communications - Abingdon : Routledge, Taylor & Francis Group, Vol. 26, No. 1 (2007), p. 9-36

Catalog id:

OLC1765522293

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