Information content of television advertising in China
Gespeichert in:
| Autor*in: |
Chan, K. [verfasserIn] |
|---|
| Format: |
Artikel |
|---|
| Erschienen: |
1995 |
|---|
| Umfang: |
9 |
|---|
| Übergeordnetes Werk: |
Enthalten in: International journal of advertising - Abingdon : Routledge, Taylor & Francis Group, 1983, 14(1995), 4, Seite 365-373 |
|---|---|
| Übergeordnetes Werk: |
volume:14 ; year:1995 ; number:4 ; pages:365-373 ; extent:9 |
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