Embedded Premium Promotion: Why It Works and How to Make It More Effective

Gespeichert in:

Autor*in:	Arora, Neeraj [verfasserIn] Henderson, Ty

Format:	Artikel

Erschienen:	2007

Umfang:	18

Übergeordnetes Werk:	Enthalten in: Marketing science - Catonsville, MD : INFORMS, 1982, 26(2007), 4, Seite 514-531
Übergeordnetes Werk:	volume:26 ; year:2007 ; number:4 ; pages:514-531 ; extent:18

Katalog-ID:	OLC1781113920

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