Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Gespeichert in:

Autor*in:	Henderson, Ty [verfasserIn] Arora, Neeraj

Format:	Artikel

Erschienen:	2010

Systematik:	QA 10000

Umfang:	20

Übergeordnetes Werk:	Enthalten in: Journal of marketing - Thousand Oaks, CA : Sage Publishing, 1936, 74(2010), 6, Seite 41-61
Übergeordnetes Werk:	volume:74 ; year:2010 ; number:6 ; pages:41-61 ; extent:20

Katalog-ID:	OLC1851671285

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allfields_unstemmed	sw101027_1 (DE-627)OLC1851671285 (DE-599)GBVOLC1851671285 DE-627 ger DE-627 rakwb 330 QA 10000 AVZ rvk 85.40 bkl 85.00 bkl Henderson, Ty verfasserin aut Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs 2010 20 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Arora, Neeraj oth Enthalten in Journal of marketing Thousand Oaks, CA : Sage Publishing, 1936 74(2010), 6, Seite 41-61 (DE-627)129546313 (DE-600)218318-3 (DE-576)014996715 0022-2429 nnns volume:74 year:2010 number:6 pages:41-61 extent:20 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_21 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_32 GBV_ILN_34 GBV_ILN_40 GBV_ILN_60 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_118 GBV_ILN_132 GBV_ILN_150 GBV_ILN_164 GBV_ILN_285 GBV_ILN_2002 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2010 GBV_ILN_2012 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2057 GBV_ILN_2143 GBV_ILN_2149 GBV_ILN_2206 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4036 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4305 GBV_ILN_4310 GBV_ILN_4313 GBV_ILN_4314 GBV_ILN_4316 GBV_ILN_4317 GBV_ILN_4318 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4335 GBV_ILN_4700 QA 10000 85.40 AVZ 85.00 AVZ AR 74 2010 6 41-61 20
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