Feminine Libidinal Entrepreneurship
This essay examines the upward mobility appeal of Serbia's post-socialist feminine libidinal entrepreneurship rooted in the figure of the sponzoruša ("sponsored woman"), and closely tied to the aesthetics of turbo folk. Contrary to the dominant critical dismissal of the phenomenon as...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Jelača, Dijana [verfasserIn] |
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| Format: |
Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2015 |
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| Rechteinformationen: |
Nutzungsrecht: © 2014 Taylor & Francis 2015 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: Feminist media studies - Basingstoke [u.a.] : Routledge, 2001, 15(2015), 1, Seite 36 |
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| Übergeordnetes Werk: |
volume:15 ; year:2015 ; number:1 ; pages:36 |
| Links: |
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| DOI / URN: |
10.1080/14680777.2015.988391 |
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| 520 | |a This essay examines the upward mobility appeal of Serbia's post-socialist feminine libidinal entrepreneurship rooted in the figure of the sponzoruša ("sponsored woman"), and closely tied to the aesthetics of turbo folk. Contrary to the dominant critical dismissal of the phenomenon as inherently anti-feminist, the sponzoruša figure has the potential to reveal deeply contradictory tendencies of popular culture: to both reaffirm and transgress some of society's most troubling hierarchies. Here I offer a reparative reading of the sponzoruša as a figure that deploys her very features of sexual difference towards an enactment of class mobility during precarious times. I examine how, within the performative domain of such technologically mediated, post-socialist femininity, a potentially transgressive challenge to traditional gender roles takes place. This challenge, embodied in what I call a cyborg-goddess, exposes both femininity and class identity as historically and economically contingent factors of women's material and cultural marginalization. I argue that turbo folk's sponzoruša has the potential-though not a guarantee-to short-circuit a clean boundary between nature and technology and the ways in which this binary constitutes womanhood as such. | ||
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10.1080/14680777.2015.988391 doi PQ20160617 (DE-627)OLC1961068273 (DE-599)GBVOLC1961068273 (PRQ)i1640-974f0fcc9c11456e363e33c00d1be689e059b083534db85a1de97dadfb7b53710 (KEY)0446048020150000015000100036femininelibidinalentrepreneurship DE-627 ger DE-627 rakwb eng 070 ZDB 02.00 bkl Jelača, Dijana verfasserin aut Feminine Libidinal Entrepreneurship 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier This essay examines the upward mobility appeal of Serbia's post-socialist feminine libidinal entrepreneurship rooted in the figure of the sponzoruša ("sponsored woman"), and closely tied to the aesthetics of turbo folk. Contrary to the dominant critical dismissal of the phenomenon as inherently anti-feminist, the sponzoruša figure has the potential to reveal deeply contradictory tendencies of popular culture: to both reaffirm and transgress some of society's most troubling hierarchies. Here I offer a reparative reading of the sponzoruša as a figure that deploys her very features of sexual difference towards an enactment of class mobility during precarious times. I examine how, within the performative domain of such technologically mediated, post-socialist femininity, a potentially transgressive challenge to traditional gender roles takes place. This challenge, embodied in what I call a cyborg-goddess, exposes both femininity and class identity as historically and economically contingent factors of women's material and cultural marginalization. I argue that turbo folk's sponzoruša has the potential-though not a guarantee-to short-circuit a clean boundary between nature and technology and the ways in which this binary constitutes womanhood as such. Nutzungsrecht: © 2014 Taylor & Francis 2015 sponzoruša turbo folk reparative readings precarity post-socialism Serbia Entrepreneurship Upward mobility Socialism Women Folk music Femininity Enthalten in Feminist media studies Basingstoke [u.a.] : Routledge, 2001 15(2015), 1, Seite 36 (DE-627)327554428 (DE-600)2044582-9 (DE-576)094404240 1468-0777 nnns volume:15 year:2015 number:1 pages:36 http://dx.doi.org/10.1080/14680777.2015.988391 Volltext http://www.tandfonline.com/doi/abs/10.1080/14680777.2015.988391 http://search.proquest.com/docview/1648678920 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-MKW SSG-OPC-BBI SSG-OPC-MBF GBV_ILN_21 GBV_ILN_4082 GBV_ILN_4305 GBV_ILN_4316 02.00 AVZ AR 15 2015 1 36 |
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10.1080/14680777.2015.988391 doi PQ20160617 (DE-627)OLC1961068273 (DE-599)GBVOLC1961068273 (PRQ)i1640-974f0fcc9c11456e363e33c00d1be689e059b083534db85a1de97dadfb7b53710 (KEY)0446048020150000015000100036femininelibidinalentrepreneurship DE-627 ger DE-627 rakwb eng 070 ZDB 02.00 bkl Jelača, Dijana verfasserin aut Feminine Libidinal Entrepreneurship 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier This essay examines the upward mobility appeal of Serbia's post-socialist feminine libidinal entrepreneurship rooted in the figure of the sponzoruša ("sponsored woman"), and closely tied to the aesthetics of turbo folk. Contrary to the dominant critical dismissal of the phenomenon as inherently anti-feminist, the sponzoruša figure has the potential to reveal deeply contradictory tendencies of popular culture: to both reaffirm and transgress some of society's most troubling hierarchies. Here I offer a reparative reading of the sponzoruša as a figure that deploys her very features of sexual difference towards an enactment of class mobility during precarious times. I examine how, within the performative domain of such technologically mediated, post-socialist femininity, a potentially transgressive challenge to traditional gender roles takes place. This challenge, embodied in what I call a cyborg-goddess, exposes both femininity and class identity as historically and economically contingent factors of women's material and cultural marginalization. I argue that turbo folk's sponzoruša has the potential-though not a guarantee-to short-circuit a clean boundary between nature and technology and the ways in which this binary constitutes womanhood as such. Nutzungsrecht: © 2014 Taylor & Francis 2015 sponzoruša turbo folk reparative readings precarity post-socialism Serbia Entrepreneurship Upward mobility Socialism Women Folk music Femininity Enthalten in Feminist media studies Basingstoke [u.a.] : Routledge, 2001 15(2015), 1, Seite 36 (DE-627)327554428 (DE-600)2044582-9 (DE-576)094404240 1468-0777 nnns volume:15 year:2015 number:1 pages:36 http://dx.doi.org/10.1080/14680777.2015.988391 Volltext http://www.tandfonline.com/doi/abs/10.1080/14680777.2015.988391 http://search.proquest.com/docview/1648678920 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-MKW SSG-OPC-BBI SSG-OPC-MBF GBV_ILN_21 GBV_ILN_4082 GBV_ILN_4305 GBV_ILN_4316 02.00 AVZ AR 15 2015 1 36 |
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10.1080/14680777.2015.988391 doi PQ20160617 (DE-627)OLC1961068273 (DE-599)GBVOLC1961068273 (PRQ)i1640-974f0fcc9c11456e363e33c00d1be689e059b083534db85a1de97dadfb7b53710 (KEY)0446048020150000015000100036femininelibidinalentrepreneurship DE-627 ger DE-627 rakwb eng 070 ZDB 02.00 bkl Jelača, Dijana verfasserin aut Feminine Libidinal Entrepreneurship 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier This essay examines the upward mobility appeal of Serbia's post-socialist feminine libidinal entrepreneurship rooted in the figure of the sponzoruša ("sponsored woman"), and closely tied to the aesthetics of turbo folk. Contrary to the dominant critical dismissal of the phenomenon as inherently anti-feminist, the sponzoruša figure has the potential to reveal deeply contradictory tendencies of popular culture: to both reaffirm and transgress some of society's most troubling hierarchies. Here I offer a reparative reading of the sponzoruša as a figure that deploys her very features of sexual difference towards an enactment of class mobility during precarious times. I examine how, within the performative domain of such technologically mediated, post-socialist femininity, a potentially transgressive challenge to traditional gender roles takes place. This challenge, embodied in what I call a cyborg-goddess, exposes both femininity and class identity as historically and economically contingent factors of women's material and cultural marginalization. I argue that turbo folk's sponzoruša has the potential-though not a guarantee-to short-circuit a clean boundary between nature and technology and the ways in which this binary constitutes womanhood as such. Nutzungsrecht: © 2014 Taylor & Francis 2015 sponzoruša turbo folk reparative readings precarity post-socialism Serbia Entrepreneurship Upward mobility Socialism Women Folk music Femininity Enthalten in Feminist media studies Basingstoke [u.a.] : Routledge, 2001 15(2015), 1, Seite 36 (DE-627)327554428 (DE-600)2044582-9 (DE-576)094404240 1468-0777 nnns volume:15 year:2015 number:1 pages:36 http://dx.doi.org/10.1080/14680777.2015.988391 Volltext http://www.tandfonline.com/doi/abs/10.1080/14680777.2015.988391 http://search.proquest.com/docview/1648678920 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-MKW SSG-OPC-BBI SSG-OPC-MBF GBV_ILN_21 GBV_ILN_4082 GBV_ILN_4305 GBV_ILN_4316 02.00 AVZ AR 15 2015 1 36 |
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This essay examines the upward mobility appeal of Serbia's post-socialist feminine libidinal entrepreneurship rooted in the figure of the sponzoruša ("sponsored woman"), and closely tied to the aesthetics of turbo folk. Contrary to the dominant critical dismissal of the phenomenon as inherently anti-feminist, the sponzoruša figure has the potential to reveal deeply contradictory tendencies of popular culture: to both reaffirm and transgress some of society's most troubling hierarchies. Here I offer a reparative reading of the sponzoruša as a figure that deploys her very features of sexual difference towards an enactment of class mobility during precarious times. I examine how, within the performative domain of such technologically mediated, post-socialist femininity, a potentially transgressive challenge to traditional gender roles takes place. This challenge, embodied in what I call a cyborg-goddess, exposes both femininity and class identity as historically and economically contingent factors of women's material and cultural marginalization. I argue that turbo folk's sponzoruša has the potential-though not a guarantee-to short-circuit a clean boundary between nature and technology and the ways in which this binary constitutes womanhood as such. |
| abstractGer |
This essay examines the upward mobility appeal of Serbia's post-socialist feminine libidinal entrepreneurship rooted in the figure of the sponzoruša ("sponsored woman"), and closely tied to the aesthetics of turbo folk. Contrary to the dominant critical dismissal of the phenomenon as inherently anti-feminist, the sponzoruša figure has the potential to reveal deeply contradictory tendencies of popular culture: to both reaffirm and transgress some of society's most troubling hierarchies. Here I offer a reparative reading of the sponzoruša as a figure that deploys her very features of sexual difference towards an enactment of class mobility during precarious times. I examine how, within the performative domain of such technologically mediated, post-socialist femininity, a potentially transgressive challenge to traditional gender roles takes place. This challenge, embodied in what I call a cyborg-goddess, exposes both femininity and class identity as historically and economically contingent factors of women's material and cultural marginalization. I argue that turbo folk's sponzoruša has the potential-though not a guarantee-to short-circuit a clean boundary between nature and technology and the ways in which this binary constitutes womanhood as such. |
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This essay examines the upward mobility appeal of Serbia's post-socialist feminine libidinal entrepreneurship rooted in the figure of the sponzoruša ("sponsored woman"), and closely tied to the aesthetics of turbo folk. Contrary to the dominant critical dismissal of the phenomenon as inherently anti-feminist, the sponzoruša figure has the potential to reveal deeply contradictory tendencies of popular culture: to both reaffirm and transgress some of society's most troubling hierarchies. Here I offer a reparative reading of the sponzoruša as a figure that deploys her very features of sexual difference towards an enactment of class mobility during precarious times. I examine how, within the performative domain of such technologically mediated, post-socialist femininity, a potentially transgressive challenge to traditional gender roles takes place. This challenge, embodied in what I call a cyborg-goddess, exposes both femininity and class identity as historically and economically contingent factors of women's material and cultural marginalization. I argue that turbo folk's sponzoruša has the potential-though not a guarantee-to short-circuit a clean boundary between nature and technology and the ways in which this binary constitutes womanhood as such. |
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