Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier
This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Jie Wu [verfasserIn] |
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| Format: |
Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2015 |
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| Rechteinformationen: |
Nutzungsrecht: © COPYRIGHT 2015 Elsevier B.V. |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: Industrial marketing management - New York, NY [u.a.] : Elsevier, 1971, 46(2015), Seite 183 |
|---|---|
| Übergeordnetes Werk: |
volume:46 ; year:2015 ; pages:183 |
| Links: |
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| DOI / URN: |
10.1016/j.indmarman.2015.01.016 |
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| 520 | |a This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence the strength of the buyer-supplier relationship. We use data from a survey of 2,331 manufacturing firms in China to test the hypotheses. The results show that strong relationships with key suppliers correlate with product introduction success and that this positive effect is contingent on the two relational variables identified. Self-enforcement strengthens the utility of strong supplier relationships for these Chinese manufacturers, and buyer-supplier interdependence enhances this relationship. | ||
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10.1016/j.indmarman.2015.01.016 doi PQ20160617 (DE-627)OLC1964127564 (DE-599)GBVOLC1964127564 (PRQ)c2117-5c7c1d96fa2252b21e33d381ba323fdc14d4a37db71fe3662e97c5bd0e9fb4df0 (KEY)0026683320150000046000000183keysupplierrelationshipsandproductintroductionsucc DE-627 ger DE-627 rakwb eng 650 DNB Jie Wu verfasserin aut Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence the strength of the buyer-supplier relationship. We use data from a survey of 2,331 manufacturing firms in China to test the hypotheses. The results show that strong relationships with key suppliers correlate with product introduction success and that this positive effect is contingent on the two relational variables identified. Self-enforcement strengthens the utility of strong supplier relationships for these Chinese manufacturers, and buyer-supplier interdependence enhances this relationship. Nutzungsrecht: © COPYRIGHT 2015 Elsevier B.V. Enforcement Product introduction Interdependence Effectiveness studies Relationship marketing Correlation analysis Vendor supplier relations Zefu Wu oth Enthalten in Industrial marketing management New York, NY [u.a.] : Elsevier, 1971 46(2015), Seite 183 (DE-627)129288845 (DE-600)120124-4 (DE-576)014470403 0019-8501 nnns volume:46 year:2015 pages:183 http://dx.doi.org/10.1016/j.indmarman.2015.01.016 Volltext http://search.proquest.com/docview/1672168559 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_21 GBV_ILN_26 GBV_ILN_4012 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4322 GBV_ILN_4335 AR 46 2015 183 |
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10.1016/j.indmarman.2015.01.016 doi PQ20160617 (DE-627)OLC1964127564 (DE-599)GBVOLC1964127564 (PRQ)c2117-5c7c1d96fa2252b21e33d381ba323fdc14d4a37db71fe3662e97c5bd0e9fb4df0 (KEY)0026683320150000046000000183keysupplierrelationshipsandproductintroductionsucc DE-627 ger DE-627 rakwb eng 650 DNB Jie Wu verfasserin aut Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence the strength of the buyer-supplier relationship. We use data from a survey of 2,331 manufacturing firms in China to test the hypotheses. The results show that strong relationships with key suppliers correlate with product introduction success and that this positive effect is contingent on the two relational variables identified. Self-enforcement strengthens the utility of strong supplier relationships for these Chinese manufacturers, and buyer-supplier interdependence enhances this relationship. Nutzungsrecht: © COPYRIGHT 2015 Elsevier B.V. Enforcement Product introduction Interdependence Effectiveness studies Relationship marketing Correlation analysis Vendor supplier relations Zefu Wu oth Enthalten in Industrial marketing management New York, NY [u.a.] : Elsevier, 1971 46(2015), Seite 183 (DE-627)129288845 (DE-600)120124-4 (DE-576)014470403 0019-8501 nnns volume:46 year:2015 pages:183 http://dx.doi.org/10.1016/j.indmarman.2015.01.016 Volltext http://search.proquest.com/docview/1672168559 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_21 GBV_ILN_26 GBV_ILN_4012 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4322 GBV_ILN_4335 AR 46 2015 183 |
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10.1016/j.indmarman.2015.01.016 doi PQ20160617 (DE-627)OLC1964127564 (DE-599)GBVOLC1964127564 (PRQ)c2117-5c7c1d96fa2252b21e33d381ba323fdc14d4a37db71fe3662e97c5bd0e9fb4df0 (KEY)0026683320150000046000000183keysupplierrelationshipsandproductintroductionsucc DE-627 ger DE-627 rakwb eng 650 DNB Jie Wu verfasserin aut Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence the strength of the buyer-supplier relationship. We use data from a survey of 2,331 manufacturing firms in China to test the hypotheses. The results show that strong relationships with key suppliers correlate with product introduction success and that this positive effect is contingent on the two relational variables identified. Self-enforcement strengthens the utility of strong supplier relationships for these Chinese manufacturers, and buyer-supplier interdependence enhances this relationship. Nutzungsrecht: © COPYRIGHT 2015 Elsevier B.V. Enforcement Product introduction Interdependence Effectiveness studies Relationship marketing Correlation analysis Vendor supplier relations Zefu Wu oth Enthalten in Industrial marketing management New York, NY [u.a.] : Elsevier, 1971 46(2015), Seite 183 (DE-627)129288845 (DE-600)120124-4 (DE-576)014470403 0019-8501 nnns volume:46 year:2015 pages:183 http://dx.doi.org/10.1016/j.indmarman.2015.01.016 Volltext http://search.proquest.com/docview/1672168559 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_21 GBV_ILN_26 GBV_ILN_4012 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4322 GBV_ILN_4335 AR 46 2015 183 |
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10.1016/j.indmarman.2015.01.016 doi PQ20160617 (DE-627)OLC1964127564 (DE-599)GBVOLC1964127564 (PRQ)c2117-5c7c1d96fa2252b21e33d381ba323fdc14d4a37db71fe3662e97c5bd0e9fb4df0 (KEY)0026683320150000046000000183keysupplierrelationshipsandproductintroductionsucc DE-627 ger DE-627 rakwb eng 650 DNB Jie Wu verfasserin aut Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence the strength of the buyer-supplier relationship. We use data from a survey of 2,331 manufacturing firms in China to test the hypotheses. The results show that strong relationships with key suppliers correlate with product introduction success and that this positive effect is contingent on the two relational variables identified. Self-enforcement strengthens the utility of strong supplier relationships for these Chinese manufacturers, and buyer-supplier interdependence enhances this relationship. Nutzungsrecht: © COPYRIGHT 2015 Elsevier B.V. Enforcement Product introduction Interdependence Effectiveness studies Relationship marketing Correlation analysis Vendor supplier relations Zefu Wu oth Enthalten in Industrial marketing management New York, NY [u.a.] : Elsevier, 1971 46(2015), Seite 183 (DE-627)129288845 (DE-600)120124-4 (DE-576)014470403 0019-8501 nnns volume:46 year:2015 pages:183 http://dx.doi.org/10.1016/j.indmarman.2015.01.016 Volltext http://search.proquest.com/docview/1672168559 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_21 GBV_ILN_26 GBV_ILN_4012 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4322 GBV_ILN_4335 AR 46 2015 183 |
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10.1016/j.indmarman.2015.01.016 doi PQ20160617 (DE-627)OLC1964127564 (DE-599)GBVOLC1964127564 (PRQ)c2117-5c7c1d96fa2252b21e33d381ba323fdc14d4a37db71fe3662e97c5bd0e9fb4df0 (KEY)0026683320150000046000000183keysupplierrelationshipsandproductintroductionsucc DE-627 ger DE-627 rakwb eng 650 DNB Jie Wu verfasserin aut Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence the strength of the buyer-supplier relationship. We use data from a survey of 2,331 manufacturing firms in China to test the hypotheses. The results show that strong relationships with key suppliers correlate with product introduction success and that this positive effect is contingent on the two relational variables identified. Self-enforcement strengthens the utility of strong supplier relationships for these Chinese manufacturers, and buyer-supplier interdependence enhances this relationship. Nutzungsrecht: © COPYRIGHT 2015 Elsevier B.V. Enforcement Product introduction Interdependence Effectiveness studies Relationship marketing Correlation analysis Vendor supplier relations Zefu Wu oth Enthalten in Industrial marketing management New York, NY [u.a.] : Elsevier, 1971 46(2015), Seite 183 (DE-627)129288845 (DE-600)120124-4 (DE-576)014470403 0019-8501 nnns volume:46 year:2015 pages:183 http://dx.doi.org/10.1016/j.indmarman.2015.01.016 Volltext http://search.proquest.com/docview/1672168559 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_11 GBV_ILN_21 GBV_ILN_26 GBV_ILN_4012 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4322 GBV_ILN_4335 AR 46 2015 183 |
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Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier |
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This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence the strength of the buyer-supplier relationship. We use data from a survey of 2,331 manufacturing firms in China to test the hypotheses. The results show that strong relationships with key suppliers correlate with product introduction success and that this positive effect is contingent on the two relational variables identified. Self-enforcement strengthens the utility of strong supplier relationships for these Chinese manufacturers, and buyer-supplier interdependence enhances this relationship. |
| abstractGer |
This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence the strength of the buyer-supplier relationship. We use data from a survey of 2,331 manufacturing firms in China to test the hypotheses. The results show that strong relationships with key suppliers correlate with product introduction success and that this positive effect is contingent on the two relational variables identified. Self-enforcement strengthens the utility of strong supplier relationships for these Chinese manufacturers, and buyer-supplier interdependence enhances this relationship. |
| abstract_unstemmed |
This study investigates the extent to which strong relationships between a firm and its key suppliers promote effective new product introduction. Building on the relationship marketing literature, we identify self-enforcement and interdependence as two contingent relational variables that influence the strength of the buyer-supplier relationship. We use data from a survey of 2,331 manufacturing firms in China to test the hypotheses. The results show that strong relationships with key suppliers correlate with product introduction success and that this positive effect is contingent on the two relational variables identified. Self-enforcement strengthens the utility of strong supplier relationships for these Chinese manufacturers, and buyer-supplier interdependence enhances this relationship. |
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| title_short |
Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier |
| url |
http://dx.doi.org/10.1016/j.indmarman.2015.01.016 http://search.proquest.com/docview/1672168559 |
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| doi_str |
10.1016/j.indmarman.2015.01.016 |
| up_date |
2024-07-04T07:14:38.258Z |
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