Leveraging the Power of a Twitter Network for Library Promotion
The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definition...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Jason Shulman [verfasserIn] |
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| Format: |
Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2015 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: The journal of academic librarianship - San Diego, Calif. : Elsevier, 1975, 41(2015), 2, Seite 178-185 |
|---|---|
| Übergeordnetes Werk: |
volume:41 ; year:2015 ; number:2 ; pages:178-185 |
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|---|
| DOI / URN: |
10.1016/j.acalib.2014.12.004 |
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OLC1965012957 |
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| 520 | |a The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definitions of importance, were calculated for each account in the network. This allowed for the quantification and ranking of the accounts by influence/importance, normally considered to be qualitative and subjective. By all measures, accounts associated with the institutions, and not faculty, staff, or students, were found to be the most influential players in the networks of both libraries, suggesting that this is a general feature of academic library Twitter networks. Furthermore, the library, as an institutional account itself, is also influential to the broader Twitter community of its home institution. This demonstrates that the library is in a key position to propagate information from sister accounts at the institution. | ||
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10.1016/j.acalib.2014.12.004 doi PQ20160617 (DE-627)OLC1965012957 (DE-599)GBVOLC1965012957 (PRQ)c2678-7e7f80b46e99edffb667f971340804db5746a478fc31624e9bd940b67a1f6e880 (KEY)0039211120150000041000200178leveragingthepowerofatwitternetworkforlibrarypromo DE-627 ger DE-627 rakwb eng 020 DNB 06.00 bkl Jason Shulman verfasserin aut Leveraging the Power of a Twitter Network for Library Promotion 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definitions of importance, were calculated for each account in the network. This allowed for the quantification and ranking of the accounts by influence/importance, normally considered to be qualitative and subjective. By all measures, accounts associated with the institutions, and not faculty, staff, or students, were found to be the most influential players in the networks of both libraries, suggesting that this is a general feature of academic library Twitter networks. Furthermore, the library, as an institutional account itself, is also influential to the broader Twitter community of its home institution. This demonstrates that the library is in a key position to propagate information from sister accounts at the institution. Library science Influence Social networks Academic libraries Jewelry Yep oth Daniel Tomé oth Enthalten in The journal of academic librarianship San Diego, Calif. : Elsevier, 1975 41(2015), 2, Seite 178-185 (DE-627)129429945 (DE-600)192348-1 (DE-576)014802643 0099-1333 nnns volume:41 year:2015 number:2 pages:178-185 http://dx.doi.org/10.1016/j.acalib.2014.12.004 Volltext http://search.proquest.com/docview/1674455306 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-BUB SSG-OPC-BBI GBV_ILN_11 GBV_ILN_70 GBV_ILN_2057 GBV_ILN_4334 06.00 AVZ AR 41 2015 2 178-185 |
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10.1016/j.acalib.2014.12.004 doi PQ20160617 (DE-627)OLC1965012957 (DE-599)GBVOLC1965012957 (PRQ)c2678-7e7f80b46e99edffb667f971340804db5746a478fc31624e9bd940b67a1f6e880 (KEY)0039211120150000041000200178leveragingthepowerofatwitternetworkforlibrarypromo DE-627 ger DE-627 rakwb eng 020 DNB 06.00 bkl Jason Shulman verfasserin aut Leveraging the Power of a Twitter Network for Library Promotion 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definitions of importance, were calculated for each account in the network. This allowed for the quantification and ranking of the accounts by influence/importance, normally considered to be qualitative and subjective. By all measures, accounts associated with the institutions, and not faculty, staff, or students, were found to be the most influential players in the networks of both libraries, suggesting that this is a general feature of academic library Twitter networks. Furthermore, the library, as an institutional account itself, is also influential to the broader Twitter community of its home institution. This demonstrates that the library is in a key position to propagate information from sister accounts at the institution. Library science Influence Social networks Academic libraries Jewelry Yep oth Daniel Tomé oth Enthalten in The journal of academic librarianship San Diego, Calif. : Elsevier, 1975 41(2015), 2, Seite 178-185 (DE-627)129429945 (DE-600)192348-1 (DE-576)014802643 0099-1333 nnns volume:41 year:2015 number:2 pages:178-185 http://dx.doi.org/10.1016/j.acalib.2014.12.004 Volltext http://search.proquest.com/docview/1674455306 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-BUB SSG-OPC-BBI GBV_ILN_11 GBV_ILN_70 GBV_ILN_2057 GBV_ILN_4334 06.00 AVZ AR 41 2015 2 178-185 |
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10.1016/j.acalib.2014.12.004 doi PQ20160617 (DE-627)OLC1965012957 (DE-599)GBVOLC1965012957 (PRQ)c2678-7e7f80b46e99edffb667f971340804db5746a478fc31624e9bd940b67a1f6e880 (KEY)0039211120150000041000200178leveragingthepowerofatwitternetworkforlibrarypromo DE-627 ger DE-627 rakwb eng 020 DNB 06.00 bkl Jason Shulman verfasserin aut Leveraging the Power of a Twitter Network for Library Promotion 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definitions of importance, were calculated for each account in the network. This allowed for the quantification and ranking of the accounts by influence/importance, normally considered to be qualitative and subjective. By all measures, accounts associated with the institutions, and not faculty, staff, or students, were found to be the most influential players in the networks of both libraries, suggesting that this is a general feature of academic library Twitter networks. Furthermore, the library, as an institutional account itself, is also influential to the broader Twitter community of its home institution. This demonstrates that the library is in a key position to propagate information from sister accounts at the institution. Library science Influence Social networks Academic libraries Jewelry Yep oth Daniel Tomé oth Enthalten in The journal of academic librarianship San Diego, Calif. : Elsevier, 1975 41(2015), 2, Seite 178-185 (DE-627)129429945 (DE-600)192348-1 (DE-576)014802643 0099-1333 nnns volume:41 year:2015 number:2 pages:178-185 http://dx.doi.org/10.1016/j.acalib.2014.12.004 Volltext http://search.proquest.com/docview/1674455306 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-BUB SSG-OPC-BBI GBV_ILN_11 GBV_ILN_70 GBV_ILN_2057 GBV_ILN_4334 06.00 AVZ AR 41 2015 2 178-185 |
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10.1016/j.acalib.2014.12.004 doi PQ20160617 (DE-627)OLC1965012957 (DE-599)GBVOLC1965012957 (PRQ)c2678-7e7f80b46e99edffb667f971340804db5746a478fc31624e9bd940b67a1f6e880 (KEY)0039211120150000041000200178leveragingthepowerofatwitternetworkforlibrarypromo DE-627 ger DE-627 rakwb eng 020 DNB 06.00 bkl Jason Shulman verfasserin aut Leveraging the Power of a Twitter Network for Library Promotion 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definitions of importance, were calculated for each account in the network. This allowed for the quantification and ranking of the accounts by influence/importance, normally considered to be qualitative and subjective. By all measures, accounts associated with the institutions, and not faculty, staff, or students, were found to be the most influential players in the networks of both libraries, suggesting that this is a general feature of academic library Twitter networks. Furthermore, the library, as an institutional account itself, is also influential to the broader Twitter community of its home institution. This demonstrates that the library is in a key position to propagate information from sister accounts at the institution. Library science Influence Social networks Academic libraries Jewelry Yep oth Daniel Tomé oth Enthalten in The journal of academic librarianship San Diego, Calif. : Elsevier, 1975 41(2015), 2, Seite 178-185 (DE-627)129429945 (DE-600)192348-1 (DE-576)014802643 0099-1333 nnns volume:41 year:2015 number:2 pages:178-185 http://dx.doi.org/10.1016/j.acalib.2014.12.004 Volltext http://search.proquest.com/docview/1674455306 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-BUB SSG-OPC-BBI GBV_ILN_11 GBV_ILN_70 GBV_ILN_2057 GBV_ILN_4334 06.00 AVZ AR 41 2015 2 178-185 |
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10.1016/j.acalib.2014.12.004 doi PQ20160617 (DE-627)OLC1965012957 (DE-599)GBVOLC1965012957 (PRQ)c2678-7e7f80b46e99edffb667f971340804db5746a478fc31624e9bd940b67a1f6e880 (KEY)0039211120150000041000200178leveragingthepowerofatwitternetworkforlibrarypromo DE-627 ger DE-627 rakwb eng 020 DNB 06.00 bkl Jason Shulman verfasserin aut Leveraging the Power of a Twitter Network for Library Promotion 2015 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definitions of importance, were calculated for each account in the network. This allowed for the quantification and ranking of the accounts by influence/importance, normally considered to be qualitative and subjective. By all measures, accounts associated with the institutions, and not faculty, staff, or students, were found to be the most influential players in the networks of both libraries, suggesting that this is a general feature of academic library Twitter networks. Furthermore, the library, as an institutional account itself, is also influential to the broader Twitter community of its home institution. This demonstrates that the library is in a key position to propagate information from sister accounts at the institution. Library science Influence Social networks Academic libraries Jewelry Yep oth Daniel Tomé oth Enthalten in The journal of academic librarianship San Diego, Calif. : Elsevier, 1975 41(2015), 2, Seite 178-185 (DE-627)129429945 (DE-600)192348-1 (DE-576)014802643 0099-1333 nnns volume:41 year:2015 number:2 pages:178-185 http://dx.doi.org/10.1016/j.acalib.2014.12.004 Volltext http://search.proquest.com/docview/1674455306 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-BUB SSG-OPC-BBI GBV_ILN_11 GBV_ILN_70 GBV_ILN_2057 GBV_ILN_4334 06.00 AVZ AR 41 2015 2 178-185 |
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The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definitions of importance, were calculated for each account in the network. This allowed for the quantification and ranking of the accounts by influence/importance, normally considered to be qualitative and subjective. By all measures, accounts associated with the institutions, and not faculty, staff, or students, were found to be the most influential players in the networks of both libraries, suggesting that this is a general feature of academic library Twitter networks. Furthermore, the library, as an institutional account itself, is also influential to the broader Twitter community of its home institution. This demonstrates that the library is in a key position to propagate information from sister accounts at the institution. |
| abstractGer |
The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definitions of importance, were calculated for each account in the network. This allowed for the quantification and ranking of the accounts by influence/importance, normally considered to be qualitative and subjective. By all measures, accounts associated with the institutions, and not faculty, staff, or students, were found to be the most influential players in the networks of both libraries, suggesting that this is a general feature of academic library Twitter networks. Furthermore, the library, as an institutional account itself, is also influential to the broader Twitter community of its home institution. This demonstrates that the library is in a key position to propagate information from sister accounts at the institution. |
| abstract_unstemmed |
The Twitter network of two academic libraries was analyzed to determine the influential accounts that connect to them. Such information can be exploited by libraries to create tailored social media outreach and information dissemination programs. Three network metrics, measuring different definitions of importance, were calculated for each account in the network. This allowed for the quantification and ranking of the accounts by influence/importance, normally considered to be qualitative and subjective. By all measures, accounts associated with the institutions, and not faculty, staff, or students, were found to be the most influential players in the networks of both libraries, suggesting that this is a general feature of academic library Twitter networks. Furthermore, the library, as an institutional account itself, is also influential to the broader Twitter community of its home institution. This demonstrates that the library is in a key position to propagate information from sister accounts at the institution. |
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| container_issue |
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| title_short |
Leveraging the Power of a Twitter Network for Library Promotion |
| url |
http://dx.doi.org/10.1016/j.acalib.2014.12.004 http://search.proquest.com/docview/1674455306 |
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| doi_str |
10.1016/j.acalib.2014.12.004 |
| up_date |
2024-07-03T16:09:07.027Z |
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