How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective
Autor*in: |
Davvetas, Vasileios [verfasserIn] |
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Format: |
Artikel |
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Sprache: |
Englisch |
Erschienen: |
2016 |
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Übergeordnetes Werk: |
Enthalten in: Journal of international marketing - Chicago, Ill. : Assoc., 1993, (2016) |
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Übergeordnetes Werk: |
year:2016 |
Links: |
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DOI / URN: |
10.1509/JIM.15.0110 |
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Katalog-ID: |
OLC1978379773 |
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