How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective

Gespeichert in:

Autor*in:	Davvetas, Vasileios [verfasserIn] Diamantopoulos, Adamantios

Format:	Artikel
Sprache:	Englisch

Erschienen:	2016

Übergeordnetes Werk:	Enthalten in: Journal of international marketing - Chicago, Ill. : Assoc., 1993, (2016)
Übergeordnetes Werk:	year:2016

Links:	Volltext

DOI / URN:	10.1509/JIM.15.0110

Katalog-ID:	OLC1978379773

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