A design science research approach to website benchmarking
Purpose – Literature-identified website benchmarking (WB) approaches are generally time consuming, survey based, with little agreement on what and how to measure website components. The purpose of this paper is to establish a theoretical approach to WB. A comprehensive design science research method...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Cassidy, Leonie [verfasserIn] |
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| Format: |
Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2016 |
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| Rechteinformationen: |
Nutzungsrecht: © Emerald Group Publishing Limited |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: Benchmarking - Bingley : Emerald, 1999, 23(2016), 5, Seite 1054-1075 |
|---|---|
| Übergeordnetes Werk: |
volume:23 ; year:2016 ; number:5 ; pages:1054-1075 |
| Links: |
|---|
| DOI / URN: |
10.1108/BIJ-07-2014-0064 |
|---|
| Katalog-ID: |
OLC1979477361 |
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| 520 | |a Purpose – Literature-identified website benchmarking (WB) approaches are generally time consuming, survey based, with little agreement on what and how to measure website components. The purpose of this paper is to establish a theoretical approach to WB. A comprehensive design science research methodology (DSRM) artifact facilitates the evaluation of the website against the universal set of benchmark components. This knowledge allows managers to gauge/reposition their websites. Design/methodology/approach – DSRM establishes a website analysis method (WAM) artifact. Across six activities (problem identification, solution objective, artifact design/development, artifact demonstration, artifact evaluation, results communication), the WAM artifact solves the DSRM-identified WB problem. Findings – The WAM artifact uses 230 differentiated components, allowing managers to understand in-depth and at-level WB. Typological website components deliver interpretable WB scores. Website comparisons are made at domain (aesthetic, marketing, technical) and/or functional levels. Research limitations/implications – New/emergent components (and occasionally new functions) are included (and redundant components removed) as upgrades to the DSRM WAM artifact’s three domains and 28 functions. Such modifications help keep latest benchmarking comparisons (and/or website upgrades) optimized. Practical implications – This DSRM study employs a dichotomous present/absent component approach, allowing the WAM artifact’s measures to be software programmed, and merged at three different levels, delivering a useful WB tool for corporates. Originality/value – DSRM identifies the benchmarking problem. Rough-cut set-theory and mutual-exclusivity of components allow the causal-summing of typological website components into an objective WAM artifact WB solution. This new, comprehensive, objective-measurement approach to WB thus offers comparative, competitive, and website behavioral implications for corporates. | ||
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10.1108/BIJ-07-2014-0064 doi PQ20160720 (DE-627)OLC1979477361 (DE-599)GBVOLC1979477361 (PRQ)c1091-f6b8bca0abbfcbfa4157b8656d7812a1e92c6452c298540506bd25df94d727640 (KEY)0247227920160000023000501054designscienceresearchapproachtowebsitebenchmarking DE-627 ger DE-627 rakwb eng 600 650 DNB Cassidy, Leonie verfasserin aut A design science research approach to website benchmarking 2016 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Purpose – Literature-identified website benchmarking (WB) approaches are generally time consuming, survey based, with little agreement on what and how to measure website components. The purpose of this paper is to establish a theoretical approach to WB. A comprehensive design science research methodology (DSRM) artifact facilitates the evaluation of the website against the universal set of benchmark components. This knowledge allows managers to gauge/reposition their websites. Design/methodology/approach – DSRM establishes a website analysis method (WAM) artifact. Across six activities (problem identification, solution objective, artifact design/development, artifact demonstration, artifact evaluation, results communication), the WAM artifact solves the DSRM-identified WB problem. Findings – The WAM artifact uses 230 differentiated components, allowing managers to understand in-depth and at-level WB. Typological website components deliver interpretable WB scores. Website comparisons are made at domain (aesthetic, marketing, technical) and/or functional levels. Research limitations/implications – New/emergent components (and occasionally new functions) are included (and redundant components removed) as upgrades to the DSRM WAM artifact’s three domains and 28 functions. Such modifications help keep latest benchmarking comparisons (and/or website upgrades) optimized. Practical implications – This DSRM study employs a dichotomous present/absent component approach, allowing the WAM artifact’s measures to be software programmed, and merged at three different levels, delivering a useful WB tool for corporates. Originality/value – DSRM identifies the benchmarking problem. Rough-cut set-theory and mutual-exclusivity of components allow the causal-summing of typological website components into an objective WAM artifact WB solution. This new, comprehensive, objective-measurement approach to WB thus offers comparative, competitive, and website behavioral implications for corporates. Nutzungsrecht: © Emerald Group Publishing Limited Organizational performance Strategy Benchmarking Web sites Software Studies Benchmarks Design Hamilton, John oth Enthalten in Benchmarking Bingley : Emerald, 1999 23(2016), 5, Seite 1054-1075 (DE-627)268761205 (DE-600)1473104-6 (DE-576)098330802 1463-5771 nnns volume:23 year:2016 number:5 pages:1054-1075 http://dx.doi.org/10.1108/BIJ-07-2014-0064 Volltext http://search.proquest.com/docview/1800332551 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 AR 23 2016 5 1054-1075 |
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10.1108/BIJ-07-2014-0064 doi PQ20160720 (DE-627)OLC1979477361 (DE-599)GBVOLC1979477361 (PRQ)c1091-f6b8bca0abbfcbfa4157b8656d7812a1e92c6452c298540506bd25df94d727640 (KEY)0247227920160000023000501054designscienceresearchapproachtowebsitebenchmarking DE-627 ger DE-627 rakwb eng 600 650 DNB Cassidy, Leonie verfasserin aut A design science research approach to website benchmarking 2016 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Purpose – Literature-identified website benchmarking (WB) approaches are generally time consuming, survey based, with little agreement on what and how to measure website components. The purpose of this paper is to establish a theoretical approach to WB. A comprehensive design science research methodology (DSRM) artifact facilitates the evaluation of the website against the universal set of benchmark components. This knowledge allows managers to gauge/reposition their websites. Design/methodology/approach – DSRM establishes a website analysis method (WAM) artifact. Across six activities (problem identification, solution objective, artifact design/development, artifact demonstration, artifact evaluation, results communication), the WAM artifact solves the DSRM-identified WB problem. Findings – The WAM artifact uses 230 differentiated components, allowing managers to understand in-depth and at-level WB. Typological website components deliver interpretable WB scores. Website comparisons are made at domain (aesthetic, marketing, technical) and/or functional levels. Research limitations/implications – New/emergent components (and occasionally new functions) are included (and redundant components removed) as upgrades to the DSRM WAM artifact’s three domains and 28 functions. Such modifications help keep latest benchmarking comparisons (and/or website upgrades) optimized. Practical implications – This DSRM study employs a dichotomous present/absent component approach, allowing the WAM artifact’s measures to be software programmed, and merged at three different levels, delivering a useful WB tool for corporates. Originality/value – DSRM identifies the benchmarking problem. Rough-cut set-theory and mutual-exclusivity of components allow the causal-summing of typological website components into an objective WAM artifact WB solution. This new, comprehensive, objective-measurement approach to WB thus offers comparative, competitive, and website behavioral implications for corporates. Nutzungsrecht: © Emerald Group Publishing Limited Organizational performance Strategy Benchmarking Web sites Software Studies Benchmarks Design Hamilton, John oth Enthalten in Benchmarking Bingley : Emerald, 1999 23(2016), 5, Seite 1054-1075 (DE-627)268761205 (DE-600)1473104-6 (DE-576)098330802 1463-5771 nnns volume:23 year:2016 number:5 pages:1054-1075 http://dx.doi.org/10.1108/BIJ-07-2014-0064 Volltext http://search.proquest.com/docview/1800332551 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 AR 23 2016 5 1054-1075 |
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A design science research approach to website benchmarking |
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A design science research approach to website benchmarking |
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Cassidy, Leonie |
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design science research approach to website benchmarking |
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A design science research approach to website benchmarking |
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Purpose – Literature-identified website benchmarking (WB) approaches are generally time consuming, survey based, with little agreement on what and how to measure website components. The purpose of this paper is to establish a theoretical approach to WB. A comprehensive design science research methodology (DSRM) artifact facilitates the evaluation of the website against the universal set of benchmark components. This knowledge allows managers to gauge/reposition their websites. Design/methodology/approach – DSRM establishes a website analysis method (WAM) artifact. Across six activities (problem identification, solution objective, artifact design/development, artifact demonstration, artifact evaluation, results communication), the WAM artifact solves the DSRM-identified WB problem. Findings – The WAM artifact uses 230 differentiated components, allowing managers to understand in-depth and at-level WB. Typological website components deliver interpretable WB scores. Website comparisons are made at domain (aesthetic, marketing, technical) and/or functional levels. Research limitations/implications – New/emergent components (and occasionally new functions) are included (and redundant components removed) as upgrades to the DSRM WAM artifact’s three domains and 28 functions. Such modifications help keep latest benchmarking comparisons (and/or website upgrades) optimized. Practical implications – This DSRM study employs a dichotomous present/absent component approach, allowing the WAM artifact’s measures to be software programmed, and merged at three different levels, delivering a useful WB tool for corporates. Originality/value – DSRM identifies the benchmarking problem. Rough-cut set-theory and mutual-exclusivity of components allow the causal-summing of typological website components into an objective WAM artifact WB solution. This new, comprehensive, objective-measurement approach to WB thus offers comparative, competitive, and website behavioral implications for corporates. |
| abstractGer |
Purpose – Literature-identified website benchmarking (WB) approaches are generally time consuming, survey based, with little agreement on what and how to measure website components. The purpose of this paper is to establish a theoretical approach to WB. A comprehensive design science research methodology (DSRM) artifact facilitates the evaluation of the website against the universal set of benchmark components. This knowledge allows managers to gauge/reposition their websites. Design/methodology/approach – DSRM establishes a website analysis method (WAM) artifact. Across six activities (problem identification, solution objective, artifact design/development, artifact demonstration, artifact evaluation, results communication), the WAM artifact solves the DSRM-identified WB problem. Findings – The WAM artifact uses 230 differentiated components, allowing managers to understand in-depth and at-level WB. Typological website components deliver interpretable WB scores. Website comparisons are made at domain (aesthetic, marketing, technical) and/or functional levels. Research limitations/implications – New/emergent components (and occasionally new functions) are included (and redundant components removed) as upgrades to the DSRM WAM artifact’s three domains and 28 functions. Such modifications help keep latest benchmarking comparisons (and/or website upgrades) optimized. Practical implications – This DSRM study employs a dichotomous present/absent component approach, allowing the WAM artifact’s measures to be software programmed, and merged at three different levels, delivering a useful WB tool for corporates. Originality/value – DSRM identifies the benchmarking problem. Rough-cut set-theory and mutual-exclusivity of components allow the causal-summing of typological website components into an objective WAM artifact WB solution. This new, comprehensive, objective-measurement approach to WB thus offers comparative, competitive, and website behavioral implications for corporates. |
| abstract_unstemmed |
Purpose – Literature-identified website benchmarking (WB) approaches are generally time consuming, survey based, with little agreement on what and how to measure website components. The purpose of this paper is to establish a theoretical approach to WB. A comprehensive design science research methodology (DSRM) artifact facilitates the evaluation of the website against the universal set of benchmark components. This knowledge allows managers to gauge/reposition their websites. Design/methodology/approach – DSRM establishes a website analysis method (WAM) artifact. Across six activities (problem identification, solution objective, artifact design/development, artifact demonstration, artifact evaluation, results communication), the WAM artifact solves the DSRM-identified WB problem. Findings – The WAM artifact uses 230 differentiated components, allowing managers to understand in-depth and at-level WB. Typological website components deliver interpretable WB scores. Website comparisons are made at domain (aesthetic, marketing, technical) and/or functional levels. Research limitations/implications – New/emergent components (and occasionally new functions) are included (and redundant components removed) as upgrades to the DSRM WAM artifact’s three domains and 28 functions. Such modifications help keep latest benchmarking comparisons (and/or website upgrades) optimized. Practical implications – This DSRM study employs a dichotomous present/absent component approach, allowing the WAM artifact’s measures to be software programmed, and merged at three different levels, delivering a useful WB tool for corporates. Originality/value – DSRM identifies the benchmarking problem. Rough-cut set-theory and mutual-exclusivity of components allow the causal-summing of typological website components into an objective WAM artifact WB solution. This new, comprehensive, objective-measurement approach to WB thus offers comparative, competitive, and website behavioral implications for corporates. |
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