Changing the influence of portion size on consumer behavior via imagined consumption
A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eati...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Petit, Olivia [verfasserIn] |
|---|
| Format: |
Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2017 |
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| Rechteinformationen: |
Nutzungsrecht: © COPYRIGHT 2017 Elsevier B.V. |
|---|
| Schlagwörter: |
|---|
| Übergeordnetes Werk: |
Enthalten in: Journal of business research - New York, NY : Elsevier, 1973, 75(2017), Seite 240 |
|---|---|
| Übergeordnetes Werk: |
volume:75 ; year:2017 ; pages:240 |
| Links: |
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| DOI / URN: |
10.1016/j.jbusres.2016.07.021 |
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| 520 | |a A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eating) helped to reduce this portion size effect. Those participants who reported more eating simulations selected a smaller percentage of food from the very large portion. However, the quantity of food selected from this very large portion was nevertheless still larger than from the medium portion. Thus, simulated eating reduced but did not eliminate entirely the portion size effect. However, when the participants were encouraged to deliberatively imagine the sensory experiences associated with eating a portion of food (imagined eating), initial portion size no longer influenced the amount of food selected. Potential implications of these results for the consumer, for the food industry, and for public health are discussed. | ||
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| 700 | 1 | |a Woods, Andy T |4 oth | |
| 700 | 1 | |a Cheok, Adrian D |4 oth | |
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10.1016/j.jbusres.2016.07.021 doi PQ20171125 (DE-627)OLC1992557616 (DE-599)GBVOLC1992557616 (PRQ)c1296-ad4bb33d871b484b9472caf4e5d3eba8d310f33df0c0df6a76f14e5b4d9784a90 (KEY)0073631720170000075000000240changingtheinfluenceofportionsizeonconsumerbehavio DE-627 ger DE-627 rakwb eng 650 DE-600 Petit, Olivia verfasserin aut Changing the influence of portion size on consumer behavior via imagined consumption 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eating) helped to reduce this portion size effect. Those participants who reported more eating simulations selected a smaller percentage of food from the very large portion. However, the quantity of food selected from this very large portion was nevertheless still larger than from the medium portion. Thus, simulated eating reduced but did not eliminate entirely the portion size effect. However, when the participants were encouraged to deliberatively imagine the sensory experiences associated with eating a portion of food (imagined eating), initial portion size no longer influenced the amount of food selected. Potential implications of these results for the consumer, for the food industry, and for public health are discussed. Nutzungsrecht: © COPYRIGHT 2017 Elsevier B.V. Consumer behavior Food habits Spence, Charles oth Velasco, Carlos oth Woods, Andy T oth Cheok, Adrian D oth Enthalten in Journal of business research New York, NY : Elsevier, 1973 75(2017), Seite 240 (DE-627)12941848X (DE-600)189773-1 (DE-576)014795493 0148-2963 nnns volume:75 year:2017 pages:240 http://dx.doi.org/10.1016/j.jbusres.2016.07.021 Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_4311 AR 75 2017 240 |
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10.1016/j.jbusres.2016.07.021 doi PQ20171125 (DE-627)OLC1992557616 (DE-599)GBVOLC1992557616 (PRQ)c1296-ad4bb33d871b484b9472caf4e5d3eba8d310f33df0c0df6a76f14e5b4d9784a90 (KEY)0073631720170000075000000240changingtheinfluenceofportionsizeonconsumerbehavio DE-627 ger DE-627 rakwb eng 650 DE-600 Petit, Olivia verfasserin aut Changing the influence of portion size on consumer behavior via imagined consumption 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eating) helped to reduce this portion size effect. Those participants who reported more eating simulations selected a smaller percentage of food from the very large portion. However, the quantity of food selected from this very large portion was nevertheless still larger than from the medium portion. Thus, simulated eating reduced but did not eliminate entirely the portion size effect. However, when the participants were encouraged to deliberatively imagine the sensory experiences associated with eating a portion of food (imagined eating), initial portion size no longer influenced the amount of food selected. Potential implications of these results for the consumer, for the food industry, and for public health are discussed. Nutzungsrecht: © COPYRIGHT 2017 Elsevier B.V. Consumer behavior Food habits Spence, Charles oth Velasco, Carlos oth Woods, Andy T oth Cheok, Adrian D oth Enthalten in Journal of business research New York, NY : Elsevier, 1973 75(2017), Seite 240 (DE-627)12941848X (DE-600)189773-1 (DE-576)014795493 0148-2963 nnns volume:75 year:2017 pages:240 http://dx.doi.org/10.1016/j.jbusres.2016.07.021 Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_4311 AR 75 2017 240 |
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10.1016/j.jbusres.2016.07.021 doi PQ20171125 (DE-627)OLC1992557616 (DE-599)GBVOLC1992557616 (PRQ)c1296-ad4bb33d871b484b9472caf4e5d3eba8d310f33df0c0df6a76f14e5b4d9784a90 (KEY)0073631720170000075000000240changingtheinfluenceofportionsizeonconsumerbehavio DE-627 ger DE-627 rakwb eng 650 DE-600 Petit, Olivia verfasserin aut Changing the influence of portion size on consumer behavior via imagined consumption 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eating) helped to reduce this portion size effect. Those participants who reported more eating simulations selected a smaller percentage of food from the very large portion. However, the quantity of food selected from this very large portion was nevertheless still larger than from the medium portion. Thus, simulated eating reduced but did not eliminate entirely the portion size effect. However, when the participants were encouraged to deliberatively imagine the sensory experiences associated with eating a portion of food (imagined eating), initial portion size no longer influenced the amount of food selected. Potential implications of these results for the consumer, for the food industry, and for public health are discussed. Nutzungsrecht: © COPYRIGHT 2017 Elsevier B.V. Consumer behavior Food habits Spence, Charles oth Velasco, Carlos oth Woods, Andy T oth Cheok, Adrian D oth Enthalten in Journal of business research New York, NY : Elsevier, 1973 75(2017), Seite 240 (DE-627)12941848X (DE-600)189773-1 (DE-576)014795493 0148-2963 nnns volume:75 year:2017 pages:240 http://dx.doi.org/10.1016/j.jbusres.2016.07.021 Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_4311 AR 75 2017 240 |
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10.1016/j.jbusres.2016.07.021 doi PQ20171125 (DE-627)OLC1992557616 (DE-599)GBVOLC1992557616 (PRQ)c1296-ad4bb33d871b484b9472caf4e5d3eba8d310f33df0c0df6a76f14e5b4d9784a90 (KEY)0073631720170000075000000240changingtheinfluenceofportionsizeonconsumerbehavio DE-627 ger DE-627 rakwb eng 650 DE-600 Petit, Olivia verfasserin aut Changing the influence of portion size on consumer behavior via imagined consumption 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eating) helped to reduce this portion size effect. Those participants who reported more eating simulations selected a smaller percentage of food from the very large portion. However, the quantity of food selected from this very large portion was nevertheless still larger than from the medium portion. Thus, simulated eating reduced but did not eliminate entirely the portion size effect. However, when the participants were encouraged to deliberatively imagine the sensory experiences associated with eating a portion of food (imagined eating), initial portion size no longer influenced the amount of food selected. Potential implications of these results for the consumer, for the food industry, and for public health are discussed. Nutzungsrecht: © COPYRIGHT 2017 Elsevier B.V. Consumer behavior Food habits Spence, Charles oth Velasco, Carlos oth Woods, Andy T oth Cheok, Adrian D oth Enthalten in Journal of business research New York, NY : Elsevier, 1973 75(2017), Seite 240 (DE-627)12941848X (DE-600)189773-1 (DE-576)014795493 0148-2963 nnns volume:75 year:2017 pages:240 http://dx.doi.org/10.1016/j.jbusres.2016.07.021 Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_21 GBV_ILN_26 GBV_ILN_4311 AR 75 2017 240 |
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A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eating) helped to reduce this portion size effect. Those participants who reported more eating simulations selected a smaller percentage of food from the very large portion. However, the quantity of food selected from this very large portion was nevertheless still larger than from the medium portion. Thus, simulated eating reduced but did not eliminate entirely the portion size effect. However, when the participants were encouraged to deliberatively imagine the sensory experiences associated with eating a portion of food (imagined eating), initial portion size no longer influenced the amount of food selected. Potential implications of these results for the consumer, for the food industry, and for public health are discussed. |
| abstractGer |
A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eating) helped to reduce this portion size effect. Those participants who reported more eating simulations selected a smaller percentage of food from the very large portion. However, the quantity of food selected from this very large portion was nevertheless still larger than from the medium portion. Thus, simulated eating reduced but did not eliminate entirely the portion size effect. However, when the participants were encouraged to deliberatively imagine the sensory experiences associated with eating a portion of food (imagined eating), initial portion size no longer influenced the amount of food selected. Potential implications of these results for the consumer, for the food industry, and for public health are discussed. |
| abstract_unstemmed |
A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller, portion. Here, spontaneous simulations of the experience of eating a portion of food by consumers (i.e., simulated eating) helped to reduce this portion size effect. Those participants who reported more eating simulations selected a smaller percentage of food from the very large portion. However, the quantity of food selected from this very large portion was nevertheless still larger than from the medium portion. Thus, simulated eating reduced but did not eliminate entirely the portion size effect. However, when the participants were encouraged to deliberatively imagine the sensory experiences associated with eating a portion of food (imagined eating), initial portion size no longer influenced the amount of food selected. Potential implications of these results for the consumer, for the food industry, and for public health are discussed. |
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Changing the influence of portion size on consumer behavior via imagined consumption |
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http://dx.doi.org/10.1016/j.jbusres.2016.07.021 |
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Spence, Charles Velasco, Carlos Woods, Andy T Cheok, Adrian D |
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10.1016/j.jbusres.2016.07.021 |
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