Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework
The consequence of strategic decisions of Western brands to source their products from offshore countries, largely from the Far East, has added a lot of unfavorable origin countries to their products' labels. Thus, scholars and marketing practitioners are becoming aware of the negative downstre...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Rashid, Md Sanuwar [verfasserIn] |
|---|
| Format: |
Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2017 |
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| Rechteinformationen: |
Nutzungsrecht: © 2016 Taylor & Francis Group, LLC 2016 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: Journal of global marketing - Philadelphia, Pa. : Taylor & Francis, 1987, 30(2017), 2, Seite 87-12 |
|---|---|
| Übergeordnetes Werk: |
volume:30 ; year:2017 ; number:2 ; pages:87-12 |
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|---|
| DOI / URN: |
10.1080/08911762.2016.1226450 |
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| 520 | |a The consequence of strategic decisions of Western brands to source their products from offshore countries, largely from the Far East, has added a lot of unfavorable origin countries to their products' labels. Thus, scholars and marketing practitioners are becoming aware of the negative downstream consequences of unfavorable countries of origin in consumers' product evaluation. This research work suggests that, depending on the parameters (cues) that consumers consider along with the country of origin cue, their product evaluation can follow either cognitive, affective, or normative processing. This research study offers a unique framework associated with process-specific parameters that are manifested in weakening the effect of unfavorable country of origin in previous research. | ||
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10.1080/08911762.2016.1226450 doi PQ20170901 (DE-627)OLC1993040145 (DE-599)GBVOLC1993040145 (PRQ)c1548-4ee3f5cab6729dca5eea80b9c50f2d22eee28a8d15f104b38657852b45d64a720 (KEY)0155236820170000030000200087weakeningtheeffectofunfavorablecountryoforiginapro DE-627 ger DE-627 rakwb eng 380 ZDB 85.00 bkl Rashid, Md Sanuwar verfasserin aut Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier The consequence of strategic decisions of Western brands to source their products from offshore countries, largely from the Far East, has added a lot of unfavorable origin countries to their products' labels. Thus, scholars and marketing practitioners are becoming aware of the negative downstream consequences of unfavorable countries of origin in consumers' product evaluation. This research work suggests that, depending on the parameters (cues) that consumers consider along with the country of origin cue, their product evaluation can follow either cognitive, affective, or normative processing. This research study offers a unique framework associated with process-specific parameters that are manifested in weakening the effect of unfavorable country of origin in previous research. Nutzungsrecht: © 2016 Taylor & Francis Group, LLC 2016 Brand origin information processing product evaluation product cue country of origin Rule of origin International markets Brands Enthalten in Journal of global marketing Philadelphia, Pa. : Taylor & Francis, 1987 30(2017), 2, Seite 87-12 (DE-627)170277887 (DE-600)1034619-3 (DE-576)03886603X 0891-1762 nnns volume:30 year:2017 number:2 pages:87-12 http://dx.doi.org/10.1080/08911762.2016.1226450 Volltext http://www.tandfonline.com/doi/abs/10.1080/08911762.2016.1226450 https://search.proquest.com/docview/1883156319 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 85.00 AVZ AR 30 2017 2 87-12 |
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10.1080/08911762.2016.1226450 doi PQ20170901 (DE-627)OLC1993040145 (DE-599)GBVOLC1993040145 (PRQ)c1548-4ee3f5cab6729dca5eea80b9c50f2d22eee28a8d15f104b38657852b45d64a720 (KEY)0155236820170000030000200087weakeningtheeffectofunfavorablecountryoforiginapro DE-627 ger DE-627 rakwb eng 380 ZDB 85.00 bkl Rashid, Md Sanuwar verfasserin aut Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier The consequence of strategic decisions of Western brands to source their products from offshore countries, largely from the Far East, has added a lot of unfavorable origin countries to their products' labels. Thus, scholars and marketing practitioners are becoming aware of the negative downstream consequences of unfavorable countries of origin in consumers' product evaluation. This research work suggests that, depending on the parameters (cues) that consumers consider along with the country of origin cue, their product evaluation can follow either cognitive, affective, or normative processing. This research study offers a unique framework associated with process-specific parameters that are manifested in weakening the effect of unfavorable country of origin in previous research. Nutzungsrecht: © 2016 Taylor & Francis Group, LLC 2016 Brand origin information processing product evaluation product cue country of origin Rule of origin International markets Brands Enthalten in Journal of global marketing Philadelphia, Pa. : Taylor & Francis, 1987 30(2017), 2, Seite 87-12 (DE-627)170277887 (DE-600)1034619-3 (DE-576)03886603X 0891-1762 nnns volume:30 year:2017 number:2 pages:87-12 http://dx.doi.org/10.1080/08911762.2016.1226450 Volltext http://www.tandfonline.com/doi/abs/10.1080/08911762.2016.1226450 https://search.proquest.com/docview/1883156319 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 85.00 AVZ AR 30 2017 2 87-12 |
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10.1080/08911762.2016.1226450 doi PQ20170901 (DE-627)OLC1993040145 (DE-599)GBVOLC1993040145 (PRQ)c1548-4ee3f5cab6729dca5eea80b9c50f2d22eee28a8d15f104b38657852b45d64a720 (KEY)0155236820170000030000200087weakeningtheeffectofunfavorablecountryoforiginapro DE-627 ger DE-627 rakwb eng 380 ZDB 85.00 bkl Rashid, Md Sanuwar verfasserin aut Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier The consequence of strategic decisions of Western brands to source their products from offshore countries, largely from the Far East, has added a lot of unfavorable origin countries to their products' labels. Thus, scholars and marketing practitioners are becoming aware of the negative downstream consequences of unfavorable countries of origin in consumers' product evaluation. This research work suggests that, depending on the parameters (cues) that consumers consider along with the country of origin cue, their product evaluation can follow either cognitive, affective, or normative processing. This research study offers a unique framework associated with process-specific parameters that are manifested in weakening the effect of unfavorable country of origin in previous research. Nutzungsrecht: © 2016 Taylor & Francis Group, LLC 2016 Brand origin information processing product evaluation product cue country of origin Rule of origin International markets Brands Enthalten in Journal of global marketing Philadelphia, Pa. : Taylor & Francis, 1987 30(2017), 2, Seite 87-12 (DE-627)170277887 (DE-600)1034619-3 (DE-576)03886603X 0891-1762 nnns volume:30 year:2017 number:2 pages:87-12 http://dx.doi.org/10.1080/08911762.2016.1226450 Volltext http://www.tandfonline.com/doi/abs/10.1080/08911762.2016.1226450 https://search.proquest.com/docview/1883156319 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 85.00 AVZ AR 30 2017 2 87-12 |
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10.1080/08911762.2016.1226450 doi PQ20170901 (DE-627)OLC1993040145 (DE-599)GBVOLC1993040145 (PRQ)c1548-4ee3f5cab6729dca5eea80b9c50f2d22eee28a8d15f104b38657852b45d64a720 (KEY)0155236820170000030000200087weakeningtheeffectofunfavorablecountryoforiginapro DE-627 ger DE-627 rakwb eng 380 ZDB 85.00 bkl Rashid, Md Sanuwar verfasserin aut Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier The consequence of strategic decisions of Western brands to source their products from offshore countries, largely from the Far East, has added a lot of unfavorable origin countries to their products' labels. Thus, scholars and marketing practitioners are becoming aware of the negative downstream consequences of unfavorable countries of origin in consumers' product evaluation. This research work suggests that, depending on the parameters (cues) that consumers consider along with the country of origin cue, their product evaluation can follow either cognitive, affective, or normative processing. This research study offers a unique framework associated with process-specific parameters that are manifested in weakening the effect of unfavorable country of origin in previous research. Nutzungsrecht: © 2016 Taylor & Francis Group, LLC 2016 Brand origin information processing product evaluation product cue country of origin Rule of origin International markets Brands Enthalten in Journal of global marketing Philadelphia, Pa. : Taylor & Francis, 1987 30(2017), 2, Seite 87-12 (DE-627)170277887 (DE-600)1034619-3 (DE-576)03886603X 0891-1762 nnns volume:30 year:2017 number:2 pages:87-12 http://dx.doi.org/10.1080/08911762.2016.1226450 Volltext http://www.tandfonline.com/doi/abs/10.1080/08911762.2016.1226450 https://search.proquest.com/docview/1883156319 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 85.00 AVZ AR 30 2017 2 87-12 |
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Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework |
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The consequence of strategic decisions of Western brands to source their products from offshore countries, largely from the Far East, has added a lot of unfavorable origin countries to their products' labels. Thus, scholars and marketing practitioners are becoming aware of the negative downstream consequences of unfavorable countries of origin in consumers' product evaluation. This research work suggests that, depending on the parameters (cues) that consumers consider along with the country of origin cue, their product evaluation can follow either cognitive, affective, or normative processing. This research study offers a unique framework associated with process-specific parameters that are manifested in weakening the effect of unfavorable country of origin in previous research. |
| abstractGer |
The consequence of strategic decisions of Western brands to source their products from offshore countries, largely from the Far East, has added a lot of unfavorable origin countries to their products' labels. Thus, scholars and marketing practitioners are becoming aware of the negative downstream consequences of unfavorable countries of origin in consumers' product evaluation. This research work suggests that, depending on the parameters (cues) that consumers consider along with the country of origin cue, their product evaluation can follow either cognitive, affective, or normative processing. This research study offers a unique framework associated with process-specific parameters that are manifested in weakening the effect of unfavorable country of origin in previous research. |
| abstract_unstemmed |
The consequence of strategic decisions of Western brands to source their products from offshore countries, largely from the Far East, has added a lot of unfavorable origin countries to their products' labels. Thus, scholars and marketing practitioners are becoming aware of the negative downstream consequences of unfavorable countries of origin in consumers' product evaluation. This research work suggests that, depending on the parameters (cues) that consumers consider along with the country of origin cue, their product evaluation can follow either cognitive, affective, or normative processing. This research study offers a unique framework associated with process-specific parameters that are manifested in weakening the effect of unfavorable country of origin in previous research. |
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| title_short |
Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework |
| url |
http://dx.doi.org/10.1080/08911762.2016.1226450 http://www.tandfonline.com/doi/abs/10.1080/08911762.2016.1226450 https://search.proquest.com/docview/1883156319 |
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false |
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| doi_str |
10.1080/08911762.2016.1226450 |
| up_date |
2024-07-04T06:11:12.343Z |
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7.39787 |