From mandatory to voluntary: consumer cooperation and citizenship behaviour
Customer participation of mandatory (ensuring the completion of a service delivery) and voluntary behaviours (achieving the optimal results of the service) influence the outcomes of service organizations. This study examines how service firms transform from coproduction to cocreation in sharing econ...
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| Autor*in: |
Tsai, Ching-Yi Daphne [verfasserIn] |
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| Format: |
Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2017 |
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| Rechteinformationen: |
Nutzungsrecht: © 2017 Informa UK Limited, trading as Taylor & Francis Group 2017 © COPYRIGHT 2017 Taylor & Francis Group LLC |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: The service industries journal - Abingdon : Routledge, 1983, 37(2017), 7-8, Seite 521 |
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| Übergeordnetes Werk: |
volume:37 ; year:2017 ; number:7-8 ; pages:521 |
| Links: |
|---|
| DOI / URN: |
10.1080/02642069.2017.1337099 |
|---|
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OLC1994920955 |
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| 520 | |a Customer participation of mandatory (ensuring the completion of a service delivery) and voluntary behaviours (achieving the optimal results of the service) influence the outcomes of service organizations. This study examines how service firms transform from coproduction to cocreation in sharing economy by enhancing customer voluntary behaviour through encouraging customer mandatory behaviour. This study explores the mediating effect of perceived value on the mandatory-voluntary relationship, and the driving effect of customer readiness on mandatory behaviour. A total of 181 valid questionnaires were collected from the Taiwanese bed and breakfast sector and analysed by structural equation analysis. The results reveal: (1) the strong impact of customer mandatory behaviour on voluntary behaviour, (2) the partial mediating effect of perceived value on the mandatory-voluntary relationship, and (3) the distinct effects that cooperation has on helping others and word-of-mouth. The findings support the influential roles of customer readiness factors, especially ability, on triggering mandatory behaviour. | ||
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10.1080/02642069.2017.1337099 doi PQ20171125 (DE-627)OLC1994920955 (DE-599)GBVOLC1994920955 (PRQ)g1156-ec4e7b296a43e76bf305439b6e9098fa14d053674ee04a66f09d0bfcb0a03bed0 (KEY)0130830020170000037000700521frommandatorytovoluntaryconsumercooperationandciti DE-627 ger DE-627 rakwb eng 300 330 DE-600 Tsai, Ching-Yi Daphne verfasserin aut From mandatory to voluntary: consumer cooperation and citizenship behaviour 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Customer participation of mandatory (ensuring the completion of a service delivery) and voluntary behaviours (achieving the optimal results of the service) influence the outcomes of service organizations. This study examines how service firms transform from coproduction to cocreation in sharing economy by enhancing customer voluntary behaviour through encouraging customer mandatory behaviour. This study explores the mediating effect of perceived value on the mandatory-voluntary relationship, and the driving effect of customer readiness on mandatory behaviour. A total of 181 valid questionnaires were collected from the Taiwanese bed and breakfast sector and analysed by structural equation analysis. The results reveal: (1) the strong impact of customer mandatory behaviour on voluntary behaviour, (2) the partial mediating effect of perceived value on the mandatory-voluntary relationship, and (3) the distinct effects that cooperation has on helping others and word-of-mouth. The findings support the influential roles of customer readiness factors, especially ability, on triggering mandatory behaviour. Nutzungsrecht: © 2017 Informa UK Limited, trading as Taylor & Francis Group 2017 © COPYRIGHT 2017 Taylor & Francis Group LLC perceived value consumer readiness cooperation Customer citizenship behaviours word of mouth Analysis Consumer behavior Wu, Shih-Hao oth Huang, Stephen Chi-Tsun oth Enthalten in The service industries journal Abingdon : Routledge, 1983 37(2017), 7-8, Seite 521 (DE-627)168295458 (DE-600)722623-8 (DE-576)016032438 0264-2069 nnns volume:37 year:2017 number:7-8 pages:521 http://dx.doi.org/10.1080/02642069.2017.1337099 Volltext http://www.tandfonline.com/doi/abs/10.1080/02642069.2017.1337099 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 AR 37 2017 7-8 521 |
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10.1080/02642069.2017.1337099 doi PQ20171125 (DE-627)OLC1994920955 (DE-599)GBVOLC1994920955 (PRQ)g1156-ec4e7b296a43e76bf305439b6e9098fa14d053674ee04a66f09d0bfcb0a03bed0 (KEY)0130830020170000037000700521frommandatorytovoluntaryconsumercooperationandciti DE-627 ger DE-627 rakwb eng 300 330 DE-600 Tsai, Ching-Yi Daphne verfasserin aut From mandatory to voluntary: consumer cooperation and citizenship behaviour 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Customer participation of mandatory (ensuring the completion of a service delivery) and voluntary behaviours (achieving the optimal results of the service) influence the outcomes of service organizations. This study examines how service firms transform from coproduction to cocreation in sharing economy by enhancing customer voluntary behaviour through encouraging customer mandatory behaviour. This study explores the mediating effect of perceived value on the mandatory-voluntary relationship, and the driving effect of customer readiness on mandatory behaviour. A total of 181 valid questionnaires were collected from the Taiwanese bed and breakfast sector and analysed by structural equation analysis. The results reveal: (1) the strong impact of customer mandatory behaviour on voluntary behaviour, (2) the partial mediating effect of perceived value on the mandatory-voluntary relationship, and (3) the distinct effects that cooperation has on helping others and word-of-mouth. The findings support the influential roles of customer readiness factors, especially ability, on triggering mandatory behaviour. Nutzungsrecht: © 2017 Informa UK Limited, trading as Taylor & Francis Group 2017 © COPYRIGHT 2017 Taylor & Francis Group LLC perceived value consumer readiness cooperation Customer citizenship behaviours word of mouth Analysis Consumer behavior Wu, Shih-Hao oth Huang, Stephen Chi-Tsun oth Enthalten in The service industries journal Abingdon : Routledge, 1983 37(2017), 7-8, Seite 521 (DE-627)168295458 (DE-600)722623-8 (DE-576)016032438 0264-2069 nnns volume:37 year:2017 number:7-8 pages:521 http://dx.doi.org/10.1080/02642069.2017.1337099 Volltext http://www.tandfonline.com/doi/abs/10.1080/02642069.2017.1337099 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 AR 37 2017 7-8 521 |
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10.1080/02642069.2017.1337099 doi PQ20171125 (DE-627)OLC1994920955 (DE-599)GBVOLC1994920955 (PRQ)g1156-ec4e7b296a43e76bf305439b6e9098fa14d053674ee04a66f09d0bfcb0a03bed0 (KEY)0130830020170000037000700521frommandatorytovoluntaryconsumercooperationandciti DE-627 ger DE-627 rakwb eng 300 330 DE-600 Tsai, Ching-Yi Daphne verfasserin aut From mandatory to voluntary: consumer cooperation and citizenship behaviour 2017 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Customer participation of mandatory (ensuring the completion of a service delivery) and voluntary behaviours (achieving the optimal results of the service) influence the outcomes of service organizations. This study examines how service firms transform from coproduction to cocreation in sharing economy by enhancing customer voluntary behaviour through encouraging customer mandatory behaviour. This study explores the mediating effect of perceived value on the mandatory-voluntary relationship, and the driving effect of customer readiness on mandatory behaviour. A total of 181 valid questionnaires were collected from the Taiwanese bed and breakfast sector and analysed by structural equation analysis. The results reveal: (1) the strong impact of customer mandatory behaviour on voluntary behaviour, (2) the partial mediating effect of perceived value on the mandatory-voluntary relationship, and (3) the distinct effects that cooperation has on helping others and word-of-mouth. The findings support the influential roles of customer readiness factors, especially ability, on triggering mandatory behaviour. Nutzungsrecht: © 2017 Informa UK Limited, trading as Taylor & Francis Group 2017 © COPYRIGHT 2017 Taylor & Francis Group LLC perceived value consumer readiness cooperation Customer citizenship behaviours word of mouth Analysis Consumer behavior Wu, Shih-Hao oth Huang, Stephen Chi-Tsun oth Enthalten in The service industries journal Abingdon : Routledge, 1983 37(2017), 7-8, Seite 521 (DE-627)168295458 (DE-600)722623-8 (DE-576)016032438 0264-2069 nnns volume:37 year:2017 number:7-8 pages:521 http://dx.doi.org/10.1080/02642069.2017.1337099 Volltext http://www.tandfonline.com/doi/abs/10.1080/02642069.2017.1337099 GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 AR 37 2017 7-8 521 |
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From mandatory to voluntary: consumer cooperation and citizenship behaviour |
| abstract |
Customer participation of mandatory (ensuring the completion of a service delivery) and voluntary behaviours (achieving the optimal results of the service) influence the outcomes of service organizations. This study examines how service firms transform from coproduction to cocreation in sharing economy by enhancing customer voluntary behaviour through encouraging customer mandatory behaviour. This study explores the mediating effect of perceived value on the mandatory-voluntary relationship, and the driving effect of customer readiness on mandatory behaviour. A total of 181 valid questionnaires were collected from the Taiwanese bed and breakfast sector and analysed by structural equation analysis. The results reveal: (1) the strong impact of customer mandatory behaviour on voluntary behaviour, (2) the partial mediating effect of perceived value on the mandatory-voluntary relationship, and (3) the distinct effects that cooperation has on helping others and word-of-mouth. The findings support the influential roles of customer readiness factors, especially ability, on triggering mandatory behaviour. |
| abstractGer |
Customer participation of mandatory (ensuring the completion of a service delivery) and voluntary behaviours (achieving the optimal results of the service) influence the outcomes of service organizations. This study examines how service firms transform from coproduction to cocreation in sharing economy by enhancing customer voluntary behaviour through encouraging customer mandatory behaviour. This study explores the mediating effect of perceived value on the mandatory-voluntary relationship, and the driving effect of customer readiness on mandatory behaviour. A total of 181 valid questionnaires were collected from the Taiwanese bed and breakfast sector and analysed by structural equation analysis. The results reveal: (1) the strong impact of customer mandatory behaviour on voluntary behaviour, (2) the partial mediating effect of perceived value on the mandatory-voluntary relationship, and (3) the distinct effects that cooperation has on helping others and word-of-mouth. The findings support the influential roles of customer readiness factors, especially ability, on triggering mandatory behaviour. |
| abstract_unstemmed |
Customer participation of mandatory (ensuring the completion of a service delivery) and voluntary behaviours (achieving the optimal results of the service) influence the outcomes of service organizations. This study examines how service firms transform from coproduction to cocreation in sharing economy by enhancing customer voluntary behaviour through encouraging customer mandatory behaviour. This study explores the mediating effect of perceived value on the mandatory-voluntary relationship, and the driving effect of customer readiness on mandatory behaviour. A total of 181 valid questionnaires were collected from the Taiwanese bed and breakfast sector and analysed by structural equation analysis. The results reveal: (1) the strong impact of customer mandatory behaviour on voluntary behaviour, (2) the partial mediating effect of perceived value on the mandatory-voluntary relationship, and (3) the distinct effects that cooperation has on helping others and word-of-mouth. The findings support the influential roles of customer readiness factors, especially ability, on triggering mandatory behaviour. |
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| container_issue |
7-8 |
| title_short |
From mandatory to voluntary: consumer cooperation and citizenship behaviour |
| url |
http://dx.doi.org/10.1080/02642069.2017.1337099 http://www.tandfonline.com/doi/abs/10.1080/02642069.2017.1337099 |
| remote_bool |
false |
| author2 |
Wu, Shih-Hao Huang, Stephen Chi-Tsun |
| author2Str |
Wu, Shih-Hao Huang, Stephen Chi-Tsun |
| ppnlink |
168295458 |
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| hochschulschrift_bool |
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| author2_role |
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| doi_str |
10.1080/02642069.2017.1337099 |
| up_date |
2024-07-03T19:46:41.339Z |
| _version_ |
1803588470140043264 |
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7.4017324 |