A Comparative Study of Consumers’ Purchase Intention on Different Internet Platforms
Abstract The aim of this paper is to study consumers’ purchase intention on web-based and social-based B2C e-commerce platforms. This research is one of the first empirical studies to employ the Stimulus-Organism-Response Model (S-O-R Model) as a main research model. The researchers found six findin...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Patanasiri, Attasit [verfasserIn] |
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| Format: |
Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2018 |
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| Schlagwörter: |
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| Anmerkung: |
© Springer Science+Business Media, LLC, part of Springer Nature 2018 |
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| Übergeordnetes Werk: |
Enthalten in: Mobile networks and applications - Springer US, 1996, 24(2018), 1 vom: 29. Sept., Seite 145-159 |
|---|---|
| Übergeordnetes Werk: |
volume:24 ; year:2018 ; number:1 ; day:29 ; month:09 ; pages:145-159 |
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| DOI / URN: |
10.1007/s11036-018-1139-3 |
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10.1007/s11036-018-1139-3 doi (DE-627)OLC2042003255 (DE-He213)s11036-018-1139-3-p DE-627 ger DE-627 rakwb eng 004 VZ Patanasiri, Attasit verfasserin (orcid)0000-0003-4638-5172 aut A Comparative Study of Consumers’ Purchase Intention on Different Internet Platforms 2018 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Springer Science+Business Media, LLC, part of Springer Nature 2018 Abstract The aim of this paper is to study consumers’ purchase intention on web-based and social-based B2C e-commerce platforms. This research is one of the first empirical studies to employ the Stimulus-Organism-Response Model (S-O-R Model) as a main research model. The researchers found six findings which contrast with the previous literature. First, the two-way communication tools provided by the platform are not powerful enough to significantly affect the emotional needs of online consumers. Second, the stimulus that affect user’s interpretation of online information is the two-way communication tools provided by the platform. Third, the risk perceived by a consumer in contemplating a particular purchase action does not significantly affect the emotional needs of consumers. Fourth, the stimulus that affects users’ curiosity aroused while interacting with the platform is the ability of the platform to enhance user participation in the platform’s activities. Fifth, consumers’ emotional needs significantly affect online consumers’ purchase intention. Finally, the degree of users’ attention while using the platform significantly affects consumers’ purchase intention. E-commerce Social-commerce Stimulus-organism-response model Web-based e-commerce Krairit, Donyaprueth aut Enthalten in Mobile networks and applications Springer US, 1996 24(2018), 1 vom: 29. Sept., Seite 145-159 (DE-627)215279522 (DE-600)1342049-5 (DE-576)063244756 1383-469X nnns volume:24 year:2018 number:1 day:29 month:09 pages:145-159 https://doi.org/10.1007/s11036-018-1139-3 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-MAT GBV_ILN_70 AR 24 2018 1 29 09 145-159 |
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10.1007/s11036-018-1139-3 doi (DE-627)OLC2042003255 (DE-He213)s11036-018-1139-3-p DE-627 ger DE-627 rakwb eng 004 VZ Patanasiri, Attasit verfasserin (orcid)0000-0003-4638-5172 aut A Comparative Study of Consumers’ Purchase Intention on Different Internet Platforms 2018 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Springer Science+Business Media, LLC, part of Springer Nature 2018 Abstract The aim of this paper is to study consumers’ purchase intention on web-based and social-based B2C e-commerce platforms. This research is one of the first empirical studies to employ the Stimulus-Organism-Response Model (S-O-R Model) as a main research model. The researchers found six findings which contrast with the previous literature. First, the two-way communication tools provided by the platform are not powerful enough to significantly affect the emotional needs of online consumers. Second, the stimulus that affect user’s interpretation of online information is the two-way communication tools provided by the platform. Third, the risk perceived by a consumer in contemplating a particular purchase action does not significantly affect the emotional needs of consumers. Fourth, the stimulus that affects users’ curiosity aroused while interacting with the platform is the ability of the platform to enhance user participation in the platform’s activities. Fifth, consumers’ emotional needs significantly affect online consumers’ purchase intention. Finally, the degree of users’ attention while using the platform significantly affects consumers’ purchase intention. E-commerce Social-commerce Stimulus-organism-response model Web-based e-commerce Krairit, Donyaprueth aut Enthalten in Mobile networks and applications Springer US, 1996 24(2018), 1 vom: 29. Sept., Seite 145-159 (DE-627)215279522 (DE-600)1342049-5 (DE-576)063244756 1383-469X nnns volume:24 year:2018 number:1 day:29 month:09 pages:145-159 https://doi.org/10.1007/s11036-018-1139-3 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-MAT GBV_ILN_70 AR 24 2018 1 29 09 145-159 |
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10.1007/s11036-018-1139-3 doi (DE-627)OLC2042003255 (DE-He213)s11036-018-1139-3-p DE-627 ger DE-627 rakwb eng 004 VZ Patanasiri, Attasit verfasserin (orcid)0000-0003-4638-5172 aut A Comparative Study of Consumers’ Purchase Intention on Different Internet Platforms 2018 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Springer Science+Business Media, LLC, part of Springer Nature 2018 Abstract The aim of this paper is to study consumers’ purchase intention on web-based and social-based B2C e-commerce platforms. This research is one of the first empirical studies to employ the Stimulus-Organism-Response Model (S-O-R Model) as a main research model. The researchers found six findings which contrast with the previous literature. First, the two-way communication tools provided by the platform are not powerful enough to significantly affect the emotional needs of online consumers. Second, the stimulus that affect user’s interpretation of online information is the two-way communication tools provided by the platform. Third, the risk perceived by a consumer in contemplating a particular purchase action does not significantly affect the emotional needs of consumers. Fourth, the stimulus that affects users’ curiosity aroused while interacting with the platform is the ability of the platform to enhance user participation in the platform’s activities. Fifth, consumers’ emotional needs significantly affect online consumers’ purchase intention. Finally, the degree of users’ attention while using the platform significantly affects consumers’ purchase intention. E-commerce Social-commerce Stimulus-organism-response model Web-based e-commerce Krairit, Donyaprueth aut Enthalten in Mobile networks and applications Springer US, 1996 24(2018), 1 vom: 29. Sept., Seite 145-159 (DE-627)215279522 (DE-600)1342049-5 (DE-576)063244756 1383-469X nnns volume:24 year:2018 number:1 day:29 month:09 pages:145-159 https://doi.org/10.1007/s11036-018-1139-3 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-MAT GBV_ILN_70 AR 24 2018 1 29 09 145-159 |
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Abstract The aim of this paper is to study consumers’ purchase intention on web-based and social-based B2C e-commerce platforms. This research is one of the first empirical studies to employ the Stimulus-Organism-Response Model (S-O-R Model) as a main research model. The researchers found six findings which contrast with the previous literature. First, the two-way communication tools provided by the platform are not powerful enough to significantly affect the emotional needs of online consumers. Second, the stimulus that affect user’s interpretation of online information is the two-way communication tools provided by the platform. Third, the risk perceived by a consumer in contemplating a particular purchase action does not significantly affect the emotional needs of consumers. Fourth, the stimulus that affects users’ curiosity aroused while interacting with the platform is the ability of the platform to enhance user participation in the platform’s activities. Fifth, consumers’ emotional needs significantly affect online consumers’ purchase intention. Finally, the degree of users’ attention while using the platform significantly affects consumers’ purchase intention. © Springer Science+Business Media, LLC, part of Springer Nature 2018 |
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Abstract The aim of this paper is to study consumers’ purchase intention on web-based and social-based B2C e-commerce platforms. This research is one of the first empirical studies to employ the Stimulus-Organism-Response Model (S-O-R Model) as a main research model. The researchers found six findings which contrast with the previous literature. First, the two-way communication tools provided by the platform are not powerful enough to significantly affect the emotional needs of online consumers. Second, the stimulus that affect user’s interpretation of online information is the two-way communication tools provided by the platform. Third, the risk perceived by a consumer in contemplating a particular purchase action does not significantly affect the emotional needs of consumers. Fourth, the stimulus that affects users’ curiosity aroused while interacting with the platform is the ability of the platform to enhance user participation in the platform’s activities. Fifth, consumers’ emotional needs significantly affect online consumers’ purchase intention. Finally, the degree of users’ attention while using the platform significantly affects consumers’ purchase intention. © Springer Science+Business Media, LLC, part of Springer Nature 2018 |
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Abstract The aim of this paper is to study consumers’ purchase intention on web-based and social-based B2C e-commerce platforms. This research is one of the first empirical studies to employ the Stimulus-Organism-Response Model (S-O-R Model) as a main research model. The researchers found six findings which contrast with the previous literature. First, the two-way communication tools provided by the platform are not powerful enough to significantly affect the emotional needs of online consumers. Second, the stimulus that affect user’s interpretation of online information is the two-way communication tools provided by the platform. Third, the risk perceived by a consumer in contemplating a particular purchase action does not significantly affect the emotional needs of consumers. Fourth, the stimulus that affects users’ curiosity aroused while interacting with the platform is the ability of the platform to enhance user participation in the platform’s activities. Fifth, consumers’ emotional needs significantly affect online consumers’ purchase intention. Finally, the degree of users’ attention while using the platform significantly affects consumers’ purchase intention. © Springer Science+Business Media, LLC, part of Springer Nature 2018 |
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| title_short |
A Comparative Study of Consumers’ Purchase Intention on Different Internet Platforms |
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https://doi.org/10.1007/s11036-018-1139-3 |
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Krairit, Donyaprueth |
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Krairit, Donyaprueth |
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| doi_str |
10.1007/s11036-018-1139-3 |
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2024-07-03T13:22:47.470Z |
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This research is one of the first empirical studies to employ the Stimulus-Organism-Response Model (S-O-R Model) as a main research model. The researchers found six findings which contrast with the previous literature. First, the two-way communication tools provided by the platform are not powerful enough to significantly affect the emotional needs of online consumers. Second, the stimulus that affect user’s interpretation of online information is the two-way communication tools provided by the platform. Third, the risk perceived by a consumer in contemplating a particular purchase action does not significantly affect the emotional needs of consumers. Fourth, the stimulus that affects users’ curiosity aroused while interacting with the platform is the ability of the platform to enhance user participation in the platform’s activities. Fifth, consumers’ emotional needs significantly affect online consumers’ purchase intention. 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