Optimal low-price guarantees with anchoring
Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments m...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Hviid, Morten [verfasserIn] |
|---|
| Format: |
Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2012 |
|---|
| Schlagwörter: |
|---|
| Anmerkung: |
© The Author(s) 2012 |
|---|
| Übergeordnetes Werk: |
Enthalten in: Quantitative marketing and economics - Springer US, 2003, 10(2012), 4 vom: 13. Juni, Seite 393-417 |
|---|---|
| Übergeordnetes Werk: |
volume:10 ; year:2012 ; number:4 ; day:13 ; month:06 ; pages:393-417 |
| Links: |
|---|
| DOI / URN: |
10.1007/s11129-012-9121-z |
|---|
| Katalog-ID: |
OLC2051174903 |
|---|
| LEADER | 01000caa a22002652 4500 | ||
|---|---|---|---|
| 001 | OLC2051174903 | ||
| 003 | DE-627 | ||
| 005 | 20230504015246.0 | ||
| 007 | tu | ||
| 008 | 200820s2012 xx ||||| 00| ||eng c | ||
| 024 | 7 | |a 10.1007/s11129-012-9121-z |2 doi | |
| 035 | |a (DE-627)OLC2051174903 | ||
| 035 | |a (DE-He213)s11129-012-9121-z-p | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rakwb | ||
| 041 | |a eng | ||
| 082 | 0 | 4 | |a 380 |q VZ |
| 084 | |a 3,2 |2 ssgn | ||
| 100 | 1 | |a Hviid, Morten |e verfasserin |4 aut | |
| 245 | 1 | 0 | |a Optimal low-price guarantees with anchoring |
| 264 | 1 | |c 2012 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
| 338 | |a Band |b nc |2 rdacarrier | ||
| 500 | |a © The Author(s) 2012 | ||
| 520 | |a Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers). | ||
| 650 | 4 | |a Price-matching policy | |
| 650 | 4 | |a Price-beating policy | |
| 650 | 4 | |a Price discrimination | |
| 700 | 1 | |a Shaffer, Greg |4 aut | |
| 773 | 0 | 8 | |i Enthalten in |t Quantitative marketing and economics |d Springer US, 2003 |g 10(2012), 4 vom: 13. Juni, Seite 393-417 |w (DE-627)366694057 |w (DE-600)2114104-6 |w (DE-576)9366694055 |x 1570-7156 |7 nnns |
| 773 | 1 | 8 | |g volume:10 |g year:2012 |g number:4 |g day:13 |g month:06 |g pages:393-417 |
| 856 | 4 | 1 | |u https://doi.org/10.1007/s11129-012-9121-z |z lizenzpflichtig |3 Volltext |
| 912 | |a GBV_USEFLAG_A | ||
| 912 | |a SYSFLAG_A | ||
| 912 | |a GBV_OLC | ||
| 912 | |a SSG-OLC-WIW | ||
| 912 | |a GBV_ILN_26 | ||
| 912 | |a GBV_ILN_4029 | ||
| 951 | |a AR | ||
| 952 | |d 10 |j 2012 |e 4 |b 13 |c 06 |h 393-417 | ||
| author_variant |
m h mh g s gs |
|---|---|
| matchkey_str |
article:15707156:2012----::pialwrcgaatew |
| hierarchy_sort_str |
2012 |
| publishDate |
2012 |
| allfields |
10.1007/s11129-012-9121-z doi (DE-627)OLC2051174903 (DE-He213)s11129-012-9121-z-p DE-627 ger DE-627 rakwb eng 380 VZ 3,2 ssgn Hviid, Morten verfasserin aut Optimal low-price guarantees with anchoring 2012 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © The Author(s) 2012 Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers). Price-matching policy Price-beating policy Price discrimination Shaffer, Greg aut Enthalten in Quantitative marketing and economics Springer US, 2003 10(2012), 4 vom: 13. Juni, Seite 393-417 (DE-627)366694057 (DE-600)2114104-6 (DE-576)9366694055 1570-7156 nnns volume:10 year:2012 number:4 day:13 month:06 pages:393-417 https://doi.org/10.1007/s11129-012-9121-z lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_4029 AR 10 2012 4 13 06 393-417 |
| spelling |
10.1007/s11129-012-9121-z doi (DE-627)OLC2051174903 (DE-He213)s11129-012-9121-z-p DE-627 ger DE-627 rakwb eng 380 VZ 3,2 ssgn Hviid, Morten verfasserin aut Optimal low-price guarantees with anchoring 2012 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © The Author(s) 2012 Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers). Price-matching policy Price-beating policy Price discrimination Shaffer, Greg aut Enthalten in Quantitative marketing and economics Springer US, 2003 10(2012), 4 vom: 13. Juni, Seite 393-417 (DE-627)366694057 (DE-600)2114104-6 (DE-576)9366694055 1570-7156 nnns volume:10 year:2012 number:4 day:13 month:06 pages:393-417 https://doi.org/10.1007/s11129-012-9121-z lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_4029 AR 10 2012 4 13 06 393-417 |
| allfields_unstemmed |
10.1007/s11129-012-9121-z doi (DE-627)OLC2051174903 (DE-He213)s11129-012-9121-z-p DE-627 ger DE-627 rakwb eng 380 VZ 3,2 ssgn Hviid, Morten verfasserin aut Optimal low-price guarantees with anchoring 2012 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © The Author(s) 2012 Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers). Price-matching policy Price-beating policy Price discrimination Shaffer, Greg aut Enthalten in Quantitative marketing and economics Springer US, 2003 10(2012), 4 vom: 13. Juni, Seite 393-417 (DE-627)366694057 (DE-600)2114104-6 (DE-576)9366694055 1570-7156 nnns volume:10 year:2012 number:4 day:13 month:06 pages:393-417 https://doi.org/10.1007/s11129-012-9121-z lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_4029 AR 10 2012 4 13 06 393-417 |
| allfieldsGer |
10.1007/s11129-012-9121-z doi (DE-627)OLC2051174903 (DE-He213)s11129-012-9121-z-p DE-627 ger DE-627 rakwb eng 380 VZ 3,2 ssgn Hviid, Morten verfasserin aut Optimal low-price guarantees with anchoring 2012 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © The Author(s) 2012 Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers). Price-matching policy Price-beating policy Price discrimination Shaffer, Greg aut Enthalten in Quantitative marketing and economics Springer US, 2003 10(2012), 4 vom: 13. Juni, Seite 393-417 (DE-627)366694057 (DE-600)2114104-6 (DE-576)9366694055 1570-7156 nnns volume:10 year:2012 number:4 day:13 month:06 pages:393-417 https://doi.org/10.1007/s11129-012-9121-z lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_4029 AR 10 2012 4 13 06 393-417 |
| allfieldsSound |
10.1007/s11129-012-9121-z doi (DE-627)OLC2051174903 (DE-He213)s11129-012-9121-z-p DE-627 ger DE-627 rakwb eng 380 VZ 3,2 ssgn Hviid, Morten verfasserin aut Optimal low-price guarantees with anchoring 2012 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © The Author(s) 2012 Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers). Price-matching policy Price-beating policy Price discrimination Shaffer, Greg aut Enthalten in Quantitative marketing and economics Springer US, 2003 10(2012), 4 vom: 13. Juni, Seite 393-417 (DE-627)366694057 (DE-600)2114104-6 (DE-576)9366694055 1570-7156 nnns volume:10 year:2012 number:4 day:13 month:06 pages:393-417 https://doi.org/10.1007/s11129-012-9121-z lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_4029 AR 10 2012 4 13 06 393-417 |
| language |
English |
| source |
Enthalten in Quantitative marketing and economics 10(2012), 4 vom: 13. Juni, Seite 393-417 volume:10 year:2012 number:4 day:13 month:06 pages:393-417 |
| sourceStr |
Enthalten in Quantitative marketing and economics 10(2012), 4 vom: 13. Juni, Seite 393-417 volume:10 year:2012 number:4 day:13 month:06 pages:393-417 |
| format_phy_str_mv |
Article |
| institution |
findex.gbv.de |
| topic_facet |
Price-matching policy Price-beating policy Price discrimination |
| dewey-raw |
380 |
| isfreeaccess_bool |
false |
| container_title |
Quantitative marketing and economics |
| authorswithroles_txt_mv |
Hviid, Morten @@aut@@ Shaffer, Greg @@aut@@ |
| publishDateDaySort_date |
2012-06-13T00:00:00Z |
| hierarchy_top_id |
366694057 |
| dewey-sort |
3380 |
| id |
OLC2051174903 |
| language_de |
englisch |
| fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">OLC2051174903</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20230504015246.0</controlfield><controlfield tag="007">tu</controlfield><controlfield tag="008">200820s2012 xx ||||| 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/s11129-012-9121-z</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)OLC2051174903</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-He213)s11129-012-9121-z-p</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">380</subfield><subfield code="q">VZ</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">3,2</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hviid, Morten</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Optimal low-price guarantees with anchoring</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2012</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">ohne Hilfsmittel zu benutzen</subfield><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Band</subfield><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">© The Author(s) 2012</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers).</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Price-matching policy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Price-beating policy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Price discrimination</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shaffer, Greg</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Enthalten in</subfield><subfield code="t">Quantitative marketing and economics</subfield><subfield code="d">Springer US, 2003</subfield><subfield code="g">10(2012), 4 vom: 13. Juni, Seite 393-417</subfield><subfield code="w">(DE-627)366694057</subfield><subfield code="w">(DE-600)2114104-6</subfield><subfield code="w">(DE-576)9366694055</subfield><subfield code="x">1570-7156</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:10</subfield><subfield code="g">year:2012</subfield><subfield code="g">number:4</subfield><subfield code="g">day:13</subfield><subfield code="g">month:06</subfield><subfield code="g">pages:393-417</subfield></datafield><datafield tag="856" ind1="4" ind2="1"><subfield code="u">https://doi.org/10.1007/s11129-012-9121-z</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SYSFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_OLC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SSG-OLC-WIW</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_26</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4029</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">10</subfield><subfield code="j">2012</subfield><subfield code="e">4</subfield><subfield code="b">13</subfield><subfield code="c">06</subfield><subfield code="h">393-417</subfield></datafield></record></collection>
|
| author |
Hviid, Morten |
| spellingShingle |
Hviid, Morten ddc 380 ssgn 3,2 misc Price-matching policy misc Price-beating policy misc Price discrimination Optimal low-price guarantees with anchoring |
| authorStr |
Hviid, Morten |
| ppnlink_with_tag_str_mv |
@@773@@(DE-627)366694057 |
| format |
Article |
| dewey-ones |
380 - Commerce, communications & transportation |
| delete_txt_mv |
keep |
| author_role |
aut aut |
| collection |
OLC |
| remote_str |
false |
| illustrated |
Not Illustrated |
| issn |
1570-7156 |
| topic_title |
380 VZ 3,2 ssgn Optimal low-price guarantees with anchoring Price-matching policy Price-beating policy Price discrimination |
| topic |
ddc 380 ssgn 3,2 misc Price-matching policy misc Price-beating policy misc Price discrimination |
| topic_unstemmed |
ddc 380 ssgn 3,2 misc Price-matching policy misc Price-beating policy misc Price discrimination |
| topic_browse |
ddc 380 ssgn 3,2 misc Price-matching policy misc Price-beating policy misc Price discrimination |
| format_facet |
Aufsätze Gedruckte Aufsätze |
| format_main_str_mv |
Text Zeitschrift/Artikel |
| carriertype_str_mv |
nc |
| hierarchy_parent_title |
Quantitative marketing and economics |
| hierarchy_parent_id |
366694057 |
| dewey-tens |
380 - Commerce, communications & transportation |
| hierarchy_top_title |
Quantitative marketing and economics |
| isfreeaccess_txt |
false |
| familylinks_str_mv |
(DE-627)366694057 (DE-600)2114104-6 (DE-576)9366694055 |
| title |
Optimal low-price guarantees with anchoring |
| ctrlnum |
(DE-627)OLC2051174903 (DE-He213)s11129-012-9121-z-p |
| title_full |
Optimal low-price guarantees with anchoring |
| author_sort |
Hviid, Morten |
| journal |
Quantitative marketing and economics |
| journalStr |
Quantitative marketing and economics |
| lang_code |
eng |
| isOA_bool |
false |
| dewey-hundreds |
300 - Social sciences |
| recordtype |
marc |
| publishDateSort |
2012 |
| contenttype_str_mv |
txt |
| container_start_page |
393 |
| author_browse |
Hviid, Morten Shaffer, Greg |
| container_volume |
10 |
| class |
380 VZ 3,2 ssgn |
| format_se |
Aufsätze |
| author-letter |
Hviid, Morten |
| doi_str_mv |
10.1007/s11129-012-9121-z |
| dewey-full |
380 |
| title_sort |
optimal low-price guarantees with anchoring |
| title_auth |
Optimal low-price guarantees with anchoring |
| abstract |
Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers). © The Author(s) 2012 |
| abstractGer |
Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers). © The Author(s) 2012 |
| abstract_unstemmed |
Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers). © The Author(s) 2012 |
| collection_details |
GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_4029 |
| container_issue |
4 |
| title_short |
Optimal low-price guarantees with anchoring |
| url |
https://doi.org/10.1007/s11129-012-9121-z |
| remote_bool |
false |
| author2 |
Shaffer, Greg |
| author2Str |
Shaffer, Greg |
| ppnlink |
366694057 |
| mediatype_str_mv |
n |
| isOA_txt |
false |
| hochschulschrift_bool |
false |
| doi_str |
10.1007/s11129-012-9121-z |
| up_date |
2024-07-04T03:44:52.709Z |
| _version_ |
1803618555230420992 |
| fullrecord_marcxml |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">OLC2051174903</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20230504015246.0</controlfield><controlfield tag="007">tu</controlfield><controlfield tag="008">200820s2012 xx ||||| 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/s11129-012-9121-z</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)OLC2051174903</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-He213)s11129-012-9121-z-p</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">380</subfield><subfield code="q">VZ</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">3,2</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hviid, Morten</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Optimal low-price guarantees with anchoring</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2012</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">ohne Hilfsmittel zu benutzen</subfield><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Band</subfield><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">© The Author(s) 2012</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Abstract Many low-price guarantees are offered by small local firms who compete against much larger rivals. The prices of these larger rivals are often set nationally and thus are independent of local market conditions. Our objective in this paper is to explain why small firms in such environments might nevertheless adopt low-price guarantees. We characterize when offering a low-price guarantee is profitable, and assess which form it should take (i.e., conditional on offering a low-price guarantee, should the small firm offer to match or beat its larger competitor’s prices). We also assess the implications thereof (i.e., do the low-price guarantees benefit or harm the small firm’s customers).</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Price-matching policy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Price-beating policy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Price discrimination</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shaffer, Greg</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Enthalten in</subfield><subfield code="t">Quantitative marketing and economics</subfield><subfield code="d">Springer US, 2003</subfield><subfield code="g">10(2012), 4 vom: 13. Juni, Seite 393-417</subfield><subfield code="w">(DE-627)366694057</subfield><subfield code="w">(DE-600)2114104-6</subfield><subfield code="w">(DE-576)9366694055</subfield><subfield code="x">1570-7156</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:10</subfield><subfield code="g">year:2012</subfield><subfield code="g">number:4</subfield><subfield code="g">day:13</subfield><subfield code="g">month:06</subfield><subfield code="g">pages:393-417</subfield></datafield><datafield tag="856" ind1="4" ind2="1"><subfield code="u">https://doi.org/10.1007/s11129-012-9121-z</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SYSFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_OLC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SSG-OLC-WIW</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_26</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4029</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">10</subfield><subfield code="j">2012</subfield><subfield code="e">4</subfield><subfield code="b">13</subfield><subfield code="c">06</subfield><subfield code="h">393-417</subfield></datafield></record></collection>
|
| score |
7.39818 |