Measuring bank images: A comparison of two approaches

Gespeichert in:

Autor*in:	Neidell, Lester A. [verfasserIn] Teach, Richard D.

Format:	Artikel
Sprache:	Englisch

Erschienen:	1974

Schlagwörter:	Multidimensional Scaling Commercial Bank Data Cube Nonmetric Multidimensional Scaling Dimensional Solution

Anmerkung:	© Academy of Marketing Science 1974

Übergeordnetes Werk:	Enthalten in: Journal of the Academy of Marketing Science - Springer-Verlag, 1973, 2(1974), 2 vom: März, Seite 374-390
Übergeordnetes Werk:	volume:2 ; year:1974 ; number:2 ; month:03 ; pages:374-390

Links:	Volltext

DOI / URN:	10.1007/BF02722341

Katalog-ID:	OLC2060583551

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