Consumer responses to generic products
Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published resea...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Neidell, Lester A. [verfasserIn] |
|---|
| Format: |
Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
1984 |
|---|
| Schlagwörter: |
|---|
| Anmerkung: |
© Academy of Marketing Science 1984 |
|---|
| Übergeordnetes Werk: |
Enthalten in: Journal of the Academy of Marketing Science - Springer-Verlag, 1973, 12(1984), 4 vom: Sept., Seite 161-176 |
|---|---|
| Übergeordnetes Werk: |
volume:12 ; year:1984 ; number:4 ; month:09 ; pages:161-176 |
| Links: |
|---|
| DOI / URN: |
10.1007/BF02721806 |
|---|
| Katalog-ID: |
OLC2060587719 |
|---|
| LEADER | 01000caa a22002652 4500 | ||
|---|---|---|---|
| 001 | OLC2060587719 | ||
| 003 | DE-627 | ||
| 005 | 20230304082702.0 | ||
| 007 | tu | ||
| 008 | 200820s1984 xx ||||| 00| ||eng c | ||
| 024 | 7 | |a 10.1007/BF02721806 |2 doi | |
| 035 | |a (DE-627)OLC2060587719 | ||
| 035 | |a (DE-He213)BF02721806-p | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rakwb | ||
| 041 | |a eng | ||
| 082 | 0 | 4 | |a 330 |q VZ |
| 084 | |a 3,2 |2 ssgn | ||
| 100 | 1 | |a Neidell, Lester A. |e verfasserin |4 aut | |
| 245 | 1 | 0 | |a Consumer responses to generic products |
| 264 | 1 | |c 1984 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
| 338 | |a Band |b nc |2 rdacarrier | ||
| 500 | |a © Academy of Marketing Science 1984 | ||
| 520 | |a Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands. | ||
| 650 | 4 | |a Generic User | |
| 650 | 4 | |a Consumer Response | |
| 650 | 4 | |a Private Label | |
| 650 | 4 | |a National Brand | |
| 650 | 4 | |a Family Life Cycle | |
| 700 | 1 | |a Boone, Louis E. |4 aut | |
| 700 | 1 | |a Cagley, James W. |4 aut | |
| 773 | 0 | 8 | |i Enthalten in |t Journal of the Academy of Marketing Science |d Springer-Verlag, 1973 |g 12(1984), 4 vom: Sept., Seite 161-176 |w (DE-627)182223736 |w (DE-600)1187865-4 |w (DE-576)040097765 |x 0092-0703 |7 nnns |
| 773 | 1 | 8 | |g volume:12 |g year:1984 |g number:4 |g month:09 |g pages:161-176 |
| 856 | 4 | 1 | |u https://doi.org/10.1007/BF02721806 |z lizenzpflichtig |3 Volltext |
| 912 | |a GBV_USEFLAG_A | ||
| 912 | |a SYSFLAG_A | ||
| 912 | |a GBV_OLC | ||
| 912 | |a SSG-OLC-WIW | ||
| 912 | |a GBV_ILN_26 | ||
| 912 | |a GBV_ILN_32 | ||
| 912 | |a GBV_ILN_70 | ||
| 912 | |a GBV_ILN_110 | ||
| 912 | |a GBV_ILN_4012 | ||
| 912 | |a GBV_ILN_4029 | ||
| 951 | |a AR | ||
| 952 | |d 12 |j 1984 |e 4 |c 09 |h 161-176 | ||
| author_variant |
l a n la lan l e b le leb j w c jw jwc |
|---|---|
| matchkey_str |
article:00920703:1984----::osmrepnetgnr |
| hierarchy_sort_str |
1984 |
| publishDate |
1984 |
| allfields |
10.1007/BF02721806 doi (DE-627)OLC2060587719 (DE-He213)BF02721806-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Neidell, Lester A. verfasserin aut Consumer responses to generic products 1984 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 1984 Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands. Generic User Consumer Response Private Label National Brand Family Life Cycle Boone, Louis E. aut Cagley, James W. aut Enthalten in Journal of the Academy of Marketing Science Springer-Verlag, 1973 12(1984), 4 vom: Sept., Seite 161-176 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:12 year:1984 number:4 month:09 pages:161-176 https://doi.org/10.1007/BF02721806 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_32 GBV_ILN_70 GBV_ILN_110 GBV_ILN_4012 GBV_ILN_4029 AR 12 1984 4 09 161-176 |
| spelling |
10.1007/BF02721806 doi (DE-627)OLC2060587719 (DE-He213)BF02721806-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Neidell, Lester A. verfasserin aut Consumer responses to generic products 1984 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 1984 Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands. Generic User Consumer Response Private Label National Brand Family Life Cycle Boone, Louis E. aut Cagley, James W. aut Enthalten in Journal of the Academy of Marketing Science Springer-Verlag, 1973 12(1984), 4 vom: Sept., Seite 161-176 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:12 year:1984 number:4 month:09 pages:161-176 https://doi.org/10.1007/BF02721806 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_32 GBV_ILN_70 GBV_ILN_110 GBV_ILN_4012 GBV_ILN_4029 AR 12 1984 4 09 161-176 |
| allfields_unstemmed |
10.1007/BF02721806 doi (DE-627)OLC2060587719 (DE-He213)BF02721806-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Neidell, Lester A. verfasserin aut Consumer responses to generic products 1984 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 1984 Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands. Generic User Consumer Response Private Label National Brand Family Life Cycle Boone, Louis E. aut Cagley, James W. aut Enthalten in Journal of the Academy of Marketing Science Springer-Verlag, 1973 12(1984), 4 vom: Sept., Seite 161-176 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:12 year:1984 number:4 month:09 pages:161-176 https://doi.org/10.1007/BF02721806 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_32 GBV_ILN_70 GBV_ILN_110 GBV_ILN_4012 GBV_ILN_4029 AR 12 1984 4 09 161-176 |
| allfieldsGer |
10.1007/BF02721806 doi (DE-627)OLC2060587719 (DE-He213)BF02721806-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Neidell, Lester A. verfasserin aut Consumer responses to generic products 1984 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 1984 Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands. Generic User Consumer Response Private Label National Brand Family Life Cycle Boone, Louis E. aut Cagley, James W. aut Enthalten in Journal of the Academy of Marketing Science Springer-Verlag, 1973 12(1984), 4 vom: Sept., Seite 161-176 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:12 year:1984 number:4 month:09 pages:161-176 https://doi.org/10.1007/BF02721806 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_32 GBV_ILN_70 GBV_ILN_110 GBV_ILN_4012 GBV_ILN_4029 AR 12 1984 4 09 161-176 |
| allfieldsSound |
10.1007/BF02721806 doi (DE-627)OLC2060587719 (DE-He213)BF02721806-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Neidell, Lester A. verfasserin aut Consumer responses to generic products 1984 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 1984 Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands. Generic User Consumer Response Private Label National Brand Family Life Cycle Boone, Louis E. aut Cagley, James W. aut Enthalten in Journal of the Academy of Marketing Science Springer-Verlag, 1973 12(1984), 4 vom: Sept., Seite 161-176 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:12 year:1984 number:4 month:09 pages:161-176 https://doi.org/10.1007/BF02721806 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_32 GBV_ILN_70 GBV_ILN_110 GBV_ILN_4012 GBV_ILN_4029 AR 12 1984 4 09 161-176 |
| language |
English |
| source |
Enthalten in Journal of the Academy of Marketing Science 12(1984), 4 vom: Sept., Seite 161-176 volume:12 year:1984 number:4 month:09 pages:161-176 |
| sourceStr |
Enthalten in Journal of the Academy of Marketing Science 12(1984), 4 vom: Sept., Seite 161-176 volume:12 year:1984 number:4 month:09 pages:161-176 |
| format_phy_str_mv |
Article |
| institution |
findex.gbv.de |
| topic_facet |
Generic User Consumer Response Private Label National Brand Family Life Cycle |
| dewey-raw |
330 |
| isfreeaccess_bool |
false |
| container_title |
Journal of the Academy of Marketing Science |
| authorswithroles_txt_mv |
Neidell, Lester A. @@aut@@ Boone, Louis E. @@aut@@ Cagley, James W. @@aut@@ |
| publishDateDaySort_date |
1984-09-01T00:00:00Z |
| hierarchy_top_id |
182223736 |
| dewey-sort |
3330 |
| id |
OLC2060587719 |
| language_de |
englisch |
| fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">OLC2060587719</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20230304082702.0</controlfield><controlfield tag="007">tu</controlfield><controlfield tag="008">200820s1984 xx ||||| 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/BF02721806</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)OLC2060587719</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-He213)BF02721806-p</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">330</subfield><subfield code="q">VZ</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">3,2</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Neidell, Lester A.</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer responses to generic products</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">1984</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">ohne Hilfsmittel zu benutzen</subfield><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Band</subfield><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">© Academy of Marketing Science 1984</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Generic User</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer Response</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Private Label</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">National Brand</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Family Life Cycle</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Boone, Louis E.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cagley, James W.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Enthalten in</subfield><subfield code="t">Journal of the Academy of Marketing Science</subfield><subfield code="d">Springer-Verlag, 1973</subfield><subfield code="g">12(1984), 4 vom: Sept., Seite 161-176</subfield><subfield code="w">(DE-627)182223736</subfield><subfield code="w">(DE-600)1187865-4</subfield><subfield code="w">(DE-576)040097765</subfield><subfield code="x">0092-0703</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:12</subfield><subfield code="g">year:1984</subfield><subfield code="g">number:4</subfield><subfield code="g">month:09</subfield><subfield code="g">pages:161-176</subfield></datafield><datafield tag="856" ind1="4" ind2="1"><subfield code="u">https://doi.org/10.1007/BF02721806</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SYSFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_OLC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SSG-OLC-WIW</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_26</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_32</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_70</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_110</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4029</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">12</subfield><subfield code="j">1984</subfield><subfield code="e">4</subfield><subfield code="c">09</subfield><subfield code="h">161-176</subfield></datafield></record></collection>
|
| author |
Neidell, Lester A. |
| spellingShingle |
Neidell, Lester A. ddc 330 ssgn 3,2 misc Generic User misc Consumer Response misc Private Label misc National Brand misc Family Life Cycle Consumer responses to generic products |
| authorStr |
Neidell, Lester A. |
| ppnlink_with_tag_str_mv |
@@773@@(DE-627)182223736 |
| format |
Article |
| dewey-ones |
330 - Economics |
| delete_txt_mv |
keep |
| author_role |
aut aut aut |
| collection |
OLC |
| remote_str |
false |
| illustrated |
Not Illustrated |
| issn |
0092-0703 |
| topic_title |
330 VZ 3,2 ssgn Consumer responses to generic products Generic User Consumer Response Private Label National Brand Family Life Cycle |
| topic |
ddc 330 ssgn 3,2 misc Generic User misc Consumer Response misc Private Label misc National Brand misc Family Life Cycle |
| topic_unstemmed |
ddc 330 ssgn 3,2 misc Generic User misc Consumer Response misc Private Label misc National Brand misc Family Life Cycle |
| topic_browse |
ddc 330 ssgn 3,2 misc Generic User misc Consumer Response misc Private Label misc National Brand misc Family Life Cycle |
| format_facet |
Aufsätze Gedruckte Aufsätze |
| format_main_str_mv |
Text Zeitschrift/Artikel |
| carriertype_str_mv |
nc |
| hierarchy_parent_title |
Journal of the Academy of Marketing Science |
| hierarchy_parent_id |
182223736 |
| dewey-tens |
330 - Economics |
| hierarchy_top_title |
Journal of the Academy of Marketing Science |
| isfreeaccess_txt |
false |
| familylinks_str_mv |
(DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 |
| title |
Consumer responses to generic products |
| ctrlnum |
(DE-627)OLC2060587719 (DE-He213)BF02721806-p |
| title_full |
Consumer responses to generic products |
| author_sort |
Neidell, Lester A. |
| journal |
Journal of the Academy of Marketing Science |
| journalStr |
Journal of the Academy of Marketing Science |
| lang_code |
eng |
| isOA_bool |
false |
| dewey-hundreds |
300 - Social sciences |
| recordtype |
marc |
| publishDateSort |
1984 |
| contenttype_str_mv |
txt |
| container_start_page |
161 |
| author_browse |
Neidell, Lester A. Boone, Louis E. Cagley, James W. |
| container_volume |
12 |
| class |
330 VZ 3,2 ssgn |
| format_se |
Aufsätze |
| author-letter |
Neidell, Lester A. |
| doi_str_mv |
10.1007/BF02721806 |
| dewey-full |
330 |
| title_sort |
consumer responses to generic products |
| title_auth |
Consumer responses to generic products |
| abstract |
Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands. © Academy of Marketing Science 1984 |
| abstractGer |
Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands. © Academy of Marketing Science 1984 |
| abstract_unstemmed |
Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands. © Academy of Marketing Science 1984 |
| collection_details |
GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_26 GBV_ILN_32 GBV_ILN_70 GBV_ILN_110 GBV_ILN_4012 GBV_ILN_4029 |
| container_issue |
4 |
| title_short |
Consumer responses to generic products |
| url |
https://doi.org/10.1007/BF02721806 |
| remote_bool |
false |
| author2 |
Boone, Louis E. Cagley, James W. |
| author2Str |
Boone, Louis E. Cagley, James W. |
| ppnlink |
182223736 |
| mediatype_str_mv |
n |
| isOA_txt |
false |
| hochschulschrift_bool |
false |
| doi_str |
10.1007/BF02721806 |
| up_date |
2024-07-04T01:43:26.844Z |
| _version_ |
1803610915438854144 |
| fullrecord_marcxml |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">OLC2060587719</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20230304082702.0</controlfield><controlfield tag="007">tu</controlfield><controlfield tag="008">200820s1984 xx ||||| 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/BF02721806</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)OLC2060587719</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-He213)BF02721806-p</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">330</subfield><subfield code="q">VZ</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">3,2</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Neidell, Lester A.</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer responses to generic products</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">1984</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">ohne Hilfsmittel zu benutzen</subfield><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Band</subfield><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">© Academy of Marketing Science 1984</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Abstract Plain-label generic products consisting of food and household staples and cigarettes have made significant inroads into the market shares previously held by the national brands of manufacturers and the private brands of wholesalers and retailers. Although the small number of published research studies analyzing purchasers of generic products have described the user as a member of an upscale professional, college-educated household, the research reported in this paper analyzed both demographic and lifestyle characteristics of generic users, non-users, and aware nonusers. Purchase behavior, product evaluation variation, and purchase probabilities for the three segments are examined. Acceptance of generic products appears to adversely affect the sales of national brands more than private brands, since most generic product purchasers had previously purchased national brands.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Generic User</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer Response</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Private Label</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">National Brand</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Family Life Cycle</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Boone, Louis E.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cagley, James W.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Enthalten in</subfield><subfield code="t">Journal of the Academy of Marketing Science</subfield><subfield code="d">Springer-Verlag, 1973</subfield><subfield code="g">12(1984), 4 vom: Sept., Seite 161-176</subfield><subfield code="w">(DE-627)182223736</subfield><subfield code="w">(DE-600)1187865-4</subfield><subfield code="w">(DE-576)040097765</subfield><subfield code="x">0092-0703</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:12</subfield><subfield code="g">year:1984</subfield><subfield code="g">number:4</subfield><subfield code="g">month:09</subfield><subfield code="g">pages:161-176</subfield></datafield><datafield tag="856" ind1="4" ind2="1"><subfield code="u">https://doi.org/10.1007/BF02721806</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SYSFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_OLC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SSG-OLC-WIW</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_26</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_32</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_70</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_110</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4029</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">12</subfield><subfield code="j">1984</subfield><subfield code="e">4</subfield><subfield code="c">09</subfield><subfield code="h">161-176</subfield></datafield></record></collection>
|
| score |
7.398202 |