Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine”

Abstract Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly to reflect expert judgments of excelle...
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Gespeichert in:

Autor*in:	Holbrook, Morris B. [verfasserIn] Lacher, Kathleen T. LaTour, Michael S.

Format:	Artikel
Sprache:	Englisch

Erschienen:	2006

Schlagwörter:	expert judgment audience judgment audience appeal music entertainment the arts

Anmerkung:	© Academy of Marketing Science 2006

Übergeordnetes Werk:	Enthalten in: Journal of the Academy of Marketing Science - Springer-Verlag, 1973, 34(2006), 1 vom: Dez., Seite 8-18
Übergeordnetes Werk:	volume:34 ; year:2006 ; number:1 ; month:12 ; pages:8-18

Links:	Volltext

DOI / URN:	10.1177/0092070305281627

Katalog-ID:	OLC2060593689

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allfields	10.1177/0092070305281627 doi (DE-627)OLC2060593689 (DE-He213)0092070305281627-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Holbrook, Morris B. verfasserin aut Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine” 2006 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 2006 Abstract Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly to reflect expert judgments of excellence raises the question of how this fragile relationship might be mediated by audience judgments of excellence. As the first study to examine the potential intervening role of audience judgments, the present article investigates the links between expert judgments, audience judgments, and audience appeal in an illustrative case based on 200 recordings of the song “My Funny Valentine.” The results support a scenario in which audience appeal is weakly related to expert judgments through the hitherto neglected intervening role of audience judgments so as to suggest refinements in our approaches to marketing entertainment, the arts, or other cultural offerings, as well as various consumer services, durables, or nondurables. expert judgment audience judgment audience appeal music entertainment the arts Lacher, Kathleen T. aut LaTour, Michael S. aut Enthalten in Journal of the Academy of Marketing Science Springer-Verlag, 1973 34(2006), 1 vom: Dez., Seite 8-18 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:34 year:2006 number:1 month:12 pages:8-18 https://doi.org/10.1177/0092070305281627 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_20 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_62 GBV_ILN_70 GBV_ILN_110 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4126 GBV_ILN_4193 GBV_ILN_4311 GBV_ILN_4317 GBV_ILN_4326 AR 34 2006 1 12 8-18
spelling	10.1177/0092070305281627 doi (DE-627)OLC2060593689 (DE-He213)0092070305281627-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Holbrook, Morris B. verfasserin aut Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine” 2006 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 2006 Abstract Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly to reflect expert judgments of excellence raises the question of how this fragile relationship might be mediated by audience judgments of excellence. As the first study to examine the potential intervening role of audience judgments, the present article investigates the links between expert judgments, audience judgments, and audience appeal in an illustrative case based on 200 recordings of the song “My Funny Valentine.” The results support a scenario in which audience appeal is weakly related to expert judgments through the hitherto neglected intervening role of audience judgments so as to suggest refinements in our approaches to marketing entertainment, the arts, or other cultural offerings, as well as various consumer services, durables, or nondurables. expert judgment audience judgment audience appeal music entertainment the arts Lacher, Kathleen T. aut LaTour, Michael S. aut Enthalten in Journal of the Academy of Marketing Science Springer-Verlag, 1973 34(2006), 1 vom: Dez., Seite 8-18 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:34 year:2006 number:1 month:12 pages:8-18 https://doi.org/10.1177/0092070305281627 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_20 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_62 GBV_ILN_70 GBV_ILN_110 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4126 GBV_ILN_4193 GBV_ILN_4311 GBV_ILN_4317 GBV_ILN_4326 AR 34 2006 1 12 8-18
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allfieldsGer	10.1177/0092070305281627 doi (DE-627)OLC2060593689 (DE-He213)0092070305281627-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Holbrook, Morris B. verfasserin aut Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine” 2006 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 2006 Abstract Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly to reflect expert judgments of excellence raises the question of how this fragile relationship might be mediated by audience judgments of excellence. As the first study to examine the potential intervening role of audience judgments, the present article investigates the links between expert judgments, audience judgments, and audience appeal in an illustrative case based on 200 recordings of the song “My Funny Valentine.” The results support a scenario in which audience appeal is weakly related to expert judgments through the hitherto neglected intervening role of audience judgments so as to suggest refinements in our approaches to marketing entertainment, the arts, or other cultural offerings, as well as various consumer services, durables, or nondurables. expert judgment audience judgment audience appeal music entertainment the arts Lacher, Kathleen T. aut LaTour, Michael S. aut Enthalten in Journal of the Academy of Marketing Science Springer-Verlag, 1973 34(2006), 1 vom: Dez., Seite 8-18 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:34 year:2006 number:1 month:12 pages:8-18 https://doi.org/10.1177/0092070305281627 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_20 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_62 GBV_ILN_70 GBV_ILN_110 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4126 GBV_ILN_4193 GBV_ILN_4311 GBV_ILN_4317 GBV_ILN_4326 AR 34 2006 1 12 8-18
allfieldsSound	10.1177/0092070305281627 doi (DE-627)OLC2060593689 (DE-He213)0092070305281627-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Holbrook, Morris B. verfasserin aut Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine” 2006 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 2006 Abstract Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly to reflect expert judgments of excellence raises the question of how this fragile relationship might be mediated by audience judgments of excellence. As the first study to examine the potential intervening role of audience judgments, the present article investigates the links between expert judgments, audience judgments, and audience appeal in an illustrative case based on 200 recordings of the song “My Funny Valentine.” The results support a scenario in which audience appeal is weakly related to expert judgments through the hitherto neglected intervening role of audience judgments so as to suggest refinements in our approaches to marketing entertainment, the arts, or other cultural offerings, as well as various consumer services, durables, or nondurables. expert judgment audience judgment audience appeal music entertainment the arts Lacher, Kathleen T. aut LaTour, Michael S. aut Enthalten in Journal of the Academy of Marketing Science Springer-Verlag, 1973 34(2006), 1 vom: Dez., Seite 8-18 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:34 year:2006 number:1 month:12 pages:8-18 https://doi.org/10.1177/0092070305281627 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_20 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_62 GBV_ILN_70 GBV_ILN_110 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4126 GBV_ILN_4193 GBV_ILN_4311 GBV_ILN_4317 GBV_ILN_4326 AR 34 2006 1 12 8-18
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title_auth	Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine”
abstract	Abstract Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly to reflect expert judgments of excellence raises the question of how this fragile relationship might be mediated by audience judgments of excellence. As the first study to examine the potential intervening role of audience judgments, the present article investigates the links between expert judgments, audience judgments, and audience appeal in an illustrative case based on 200 recordings of the song “My Funny Valentine.” The results support a scenario in which audience appeal is weakly related to expert judgments through the hitherto neglected intervening role of audience judgments so as to suggest refinements in our approaches to marketing entertainment, the arts, or other cultural offerings, as well as various consumer services, durables, or nondurables. © Academy of Marketing Science 2006
abstractGer	Abstract Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly to reflect expert judgments of excellence raises the question of how this fragile relationship might be mediated by audience judgments of excellence. As the first study to examine the potential intervening role of audience judgments, the present article investigates the links between expert judgments, audience judgments, and audience appeal in an illustrative case based on 200 recordings of the song “My Funny Valentine.” The results support a scenario in which audience appeal is weakly related to expert judgments through the hitherto neglected intervening role of audience judgments so as to suggest refinements in our approaches to marketing entertainment, the arts, or other cultural offerings, as well as various consumer services, durables, or nondurables. © Academy of Marketing Science 2006
abstract_unstemmed	Abstract Previous research on the arts, entertainment, and other cultural objects has found, at most, a weak link between expert judgments of aesthetic excellence and audience appeal to nonexpert consumers. However, this tendency for audience appeal only weakly to reflect expert judgments of excellence raises the question of how this fragile relationship might be mediated by audience judgments of excellence. As the first study to examine the potential intervening role of audience judgments, the present article investigates the links between expert judgments, audience judgments, and audience appeal in an illustrative case based on 200 recordings of the song “My Funny Valentine.” The results support a scenario in which audience appeal is weakly related to expert judgments through the hitherto neglected intervening role of audience judgments so as to suggest refinements in our approaches to marketing entertainment, the arts, or other cultural offerings, as well as various consumer services, durables, or nondurables. © Academy of Marketing Science 2006
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title_short	Audience judgments as the potential missing link between expert judgments and audience appeal: An illustration based on musical recordings of “My Funny Valentine”
url	https://doi.org/10.1177/0092070305281627
remote_bool	false
author2	Lacher, Kathleen T. LaTour, Michael S.
author2Str	Lacher, Kathleen T. LaTour, Michael S.
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doi_str	10.1177/0092070305281627
up_date	2024-07-04T01:44:13.265Z
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