Modeling marketplace behavior
Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challen...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Allenby, Greg M. [verfasserIn] |
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| Format: |
Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2011 |
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| Schlagwörter: |
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| Anmerkung: |
© Academy of Marketing Science 2011 |
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| Übergeordnetes Werk: |
Enthalten in: Journal of the Academy of Marketing Science - Springer US, 1973, 40(2011), 1 vom: 02. Okt., Seite 155-166 |
|---|---|
| Übergeordnetes Werk: |
volume:40 ; year:2011 ; number:1 ; day:02 ; month:10 ; pages:155-166 |
| Links: |
|---|
| DOI / URN: |
10.1007/s11747-011-0280-3 |
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OLC206059619X |
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Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. © Academy of Marketing Science 2011 |
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Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. © Academy of Marketing Science 2011 |
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Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. © Academy of Marketing Science 2011 |
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It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. 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