Modeling marketplace behavior
Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challen...
Ausführliche Beschreibung
Autor*in: |
Allenby, Greg M. [verfasserIn] |
---|
Format: |
Artikel |
---|---|
Sprache: |
Englisch |
Erschienen: |
2011 |
---|
Schlagwörter: |
---|
Anmerkung: |
© Academy of Marketing Science 2011 |
---|
Übergeordnetes Werk: |
Enthalten in: Journal of the Academy of Marketing Science - Springer US, 1973, 40(2011), 1 vom: 02. Okt., Seite 155-166 |
---|---|
Übergeordnetes Werk: |
volume:40 ; year:2011 ; number:1 ; day:02 ; month:10 ; pages:155-166 |
Links: |
---|
DOI / URN: |
10.1007/s11747-011-0280-3 |
---|
Katalog-ID: |
OLC206059619X |
---|
LEADER | 01000caa a22002652 4500 | ||
---|---|---|---|
001 | OLC206059619X | ||
003 | DE-627 | ||
005 | 20230304083058.0 | ||
007 | tu | ||
008 | 200820s2011 xx ||||| 00| ||eng c | ||
024 | 7 | |a 10.1007/s11747-011-0280-3 |2 doi | |
035 | |a (DE-627)OLC206059619X | ||
035 | |a (DE-He213)s11747-011-0280-3-p | ||
040 | |a DE-627 |b ger |c DE-627 |e rakwb | ||
041 | |a eng | ||
082 | 0 | 4 | |a 330 |q VZ |
084 | |a 3,2 |2 ssgn | ||
100 | 1 | |a Allenby, Greg M. |e verfasserin |4 aut | |
245 | 1 | 0 | |a Modeling marketplace behavior |
264 | 1 | |c 2011 | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a ohne Hilfsmittel zu benutzen |b n |2 rdamedia | ||
338 | |a Band |b nc |2 rdacarrier | ||
500 | |a © Academy of Marketing Science 2011 | ||
520 | |a Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. | ||
650 | 4 | |a Bayes’ theorem | |
650 | 4 | |a Heterogeneity | |
650 | 4 | |a Goal-directed behavior | |
650 | 4 | |a Selection | |
773 | 0 | 8 | |i Enthalten in |t Journal of the Academy of Marketing Science |d Springer US, 1973 |g 40(2011), 1 vom: 02. Okt., Seite 155-166 |w (DE-627)182223736 |w (DE-600)1187865-4 |w (DE-576)040097765 |x 0092-0703 |7 nnns |
773 | 1 | 8 | |g volume:40 |g year:2011 |g number:1 |g day:02 |g month:10 |g pages:155-166 |
856 | 4 | 1 | |u https://doi.org/10.1007/s11747-011-0280-3 |z lizenzpflichtig |3 Volltext |
912 | |a GBV_USEFLAG_A | ||
912 | |a SYSFLAG_A | ||
912 | |a GBV_OLC | ||
912 | |a SSG-OLC-WIW | ||
912 | |a GBV_ILN_20 | ||
912 | |a GBV_ILN_22 | ||
912 | |a GBV_ILN_24 | ||
912 | |a GBV_ILN_26 | ||
912 | |a GBV_ILN_70 | ||
912 | |a GBV_ILN_110 | ||
912 | |a GBV_ILN_2020 | ||
912 | |a GBV_ILN_4012 | ||
912 | |a GBV_ILN_4029 | ||
912 | |a GBV_ILN_4126 | ||
912 | |a GBV_ILN_4193 | ||
912 | |a GBV_ILN_4311 | ||
912 | |a GBV_ILN_4322 | ||
912 | |a GBV_ILN_4326 | ||
951 | |a AR | ||
952 | |d 40 |j 2011 |e 1 |b 02 |c 10 |h 155-166 |
author_variant |
g m a gm gma |
---|---|
matchkey_str |
article:00920703:2011----::oeigaktlc |
hierarchy_sort_str |
2011 |
publishDate |
2011 |
allfields |
10.1007/s11747-011-0280-3 doi (DE-627)OLC206059619X (DE-He213)s11747-011-0280-3-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Allenby, Greg M. verfasserin aut Modeling marketplace behavior 2011 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 2011 Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. Bayes’ theorem Heterogeneity Goal-directed behavior Selection Enthalten in Journal of the Academy of Marketing Science Springer US, 1973 40(2011), 1 vom: 02. Okt., Seite 155-166 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:40 year:2011 number:1 day:02 month:10 pages:155-166 https://doi.org/10.1007/s11747-011-0280-3 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_20 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_70 GBV_ILN_110 GBV_ILN_2020 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4126 GBV_ILN_4193 GBV_ILN_4311 GBV_ILN_4322 GBV_ILN_4326 AR 40 2011 1 02 10 155-166 |
spelling |
10.1007/s11747-011-0280-3 doi (DE-627)OLC206059619X (DE-He213)s11747-011-0280-3-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Allenby, Greg M. verfasserin aut Modeling marketplace behavior 2011 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 2011 Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. Bayes’ theorem Heterogeneity Goal-directed behavior Selection Enthalten in Journal of the Academy of Marketing Science Springer US, 1973 40(2011), 1 vom: 02. Okt., Seite 155-166 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:40 year:2011 number:1 day:02 month:10 pages:155-166 https://doi.org/10.1007/s11747-011-0280-3 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_20 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_70 GBV_ILN_110 GBV_ILN_2020 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4126 GBV_ILN_4193 GBV_ILN_4311 GBV_ILN_4322 GBV_ILN_4326 AR 40 2011 1 02 10 155-166 |
allfields_unstemmed |
10.1007/s11747-011-0280-3 doi (DE-627)OLC206059619X (DE-He213)s11747-011-0280-3-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Allenby, Greg M. verfasserin aut Modeling marketplace behavior 2011 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 2011 Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. Bayes’ theorem Heterogeneity Goal-directed behavior Selection Enthalten in Journal of the Academy of Marketing Science Springer US, 1973 40(2011), 1 vom: 02. Okt., Seite 155-166 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:40 year:2011 number:1 day:02 month:10 pages:155-166 https://doi.org/10.1007/s11747-011-0280-3 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_20 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_70 GBV_ILN_110 GBV_ILN_2020 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4126 GBV_ILN_4193 GBV_ILN_4311 GBV_ILN_4322 GBV_ILN_4326 AR 40 2011 1 02 10 155-166 |
allfieldsGer |
10.1007/s11747-011-0280-3 doi (DE-627)OLC206059619X (DE-He213)s11747-011-0280-3-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Allenby, Greg M. verfasserin aut Modeling marketplace behavior 2011 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 2011 Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. Bayes’ theorem Heterogeneity Goal-directed behavior Selection Enthalten in Journal of the Academy of Marketing Science Springer US, 1973 40(2011), 1 vom: 02. Okt., Seite 155-166 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:40 year:2011 number:1 day:02 month:10 pages:155-166 https://doi.org/10.1007/s11747-011-0280-3 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_20 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_70 GBV_ILN_110 GBV_ILN_2020 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4126 GBV_ILN_4193 GBV_ILN_4311 GBV_ILN_4322 GBV_ILN_4326 AR 40 2011 1 02 10 155-166 |
allfieldsSound |
10.1007/s11747-011-0280-3 doi (DE-627)OLC206059619X (DE-He213)s11747-011-0280-3-p DE-627 ger DE-627 rakwb eng 330 VZ 3,2 ssgn Allenby, Greg M. verfasserin aut Modeling marketplace behavior 2011 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © Academy of Marketing Science 2011 Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. Bayes’ theorem Heterogeneity Goal-directed behavior Selection Enthalten in Journal of the Academy of Marketing Science Springer US, 1973 40(2011), 1 vom: 02. Okt., Seite 155-166 (DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 0092-0703 nnns volume:40 year:2011 number:1 day:02 month:10 pages:155-166 https://doi.org/10.1007/s11747-011-0280-3 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_20 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_70 GBV_ILN_110 GBV_ILN_2020 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4126 GBV_ILN_4193 GBV_ILN_4311 GBV_ILN_4322 GBV_ILN_4326 AR 40 2011 1 02 10 155-166 |
language |
English |
source |
Enthalten in Journal of the Academy of Marketing Science 40(2011), 1 vom: 02. Okt., Seite 155-166 volume:40 year:2011 number:1 day:02 month:10 pages:155-166 |
sourceStr |
Enthalten in Journal of the Academy of Marketing Science 40(2011), 1 vom: 02. Okt., Seite 155-166 volume:40 year:2011 number:1 day:02 month:10 pages:155-166 |
format_phy_str_mv |
Article |
institution |
findex.gbv.de |
topic_facet |
Bayes’ theorem Heterogeneity Goal-directed behavior Selection |
dewey-raw |
330 |
isfreeaccess_bool |
false |
container_title |
Journal of the Academy of Marketing Science |
authorswithroles_txt_mv |
Allenby, Greg M. @@aut@@ |
publishDateDaySort_date |
2011-10-02T00:00:00Z |
hierarchy_top_id |
182223736 |
dewey-sort |
3330 |
id |
OLC206059619X |
language_de |
englisch |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">OLC206059619X</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20230304083058.0</controlfield><controlfield tag="007">tu</controlfield><controlfield tag="008">200820s2011 xx ||||| 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/s11747-011-0280-3</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)OLC206059619X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-He213)s11747-011-0280-3-p</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">330</subfield><subfield code="q">VZ</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">3,2</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Allenby, Greg M.</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Modeling marketplace behavior</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2011</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">ohne Hilfsmittel zu benutzen</subfield><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Band</subfield><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">© Academy of Marketing Science 2011</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Bayes’ theorem</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Heterogeneity</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Goal-directed behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Selection</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Enthalten in</subfield><subfield code="t">Journal of the Academy of Marketing Science</subfield><subfield code="d">Springer US, 1973</subfield><subfield code="g">40(2011), 1 vom: 02. Okt., Seite 155-166</subfield><subfield code="w">(DE-627)182223736</subfield><subfield code="w">(DE-600)1187865-4</subfield><subfield code="w">(DE-576)040097765</subfield><subfield code="x">0092-0703</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:40</subfield><subfield code="g">year:2011</subfield><subfield code="g">number:1</subfield><subfield code="g">day:02</subfield><subfield code="g">month:10</subfield><subfield code="g">pages:155-166</subfield></datafield><datafield tag="856" ind1="4" ind2="1"><subfield code="u">https://doi.org/10.1007/s11747-011-0280-3</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SYSFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_OLC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SSG-OLC-WIW</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_20</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_22</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_24</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_26</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_70</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_110</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2020</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4029</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4126</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4193</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4311</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4322</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4326</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">40</subfield><subfield code="j">2011</subfield><subfield code="e">1</subfield><subfield code="b">02</subfield><subfield code="c">10</subfield><subfield code="h">155-166</subfield></datafield></record></collection>
|
author |
Allenby, Greg M. |
spellingShingle |
Allenby, Greg M. ddc 330 ssgn 3,2 misc Bayes’ theorem misc Heterogeneity misc Goal-directed behavior misc Selection Modeling marketplace behavior |
authorStr |
Allenby, Greg M. |
ppnlink_with_tag_str_mv |
@@773@@(DE-627)182223736 |
format |
Article |
dewey-ones |
330 - Economics |
delete_txt_mv |
keep |
author_role |
aut |
collection |
OLC |
remote_str |
false |
illustrated |
Not Illustrated |
issn |
0092-0703 |
topic_title |
330 VZ 3,2 ssgn Modeling marketplace behavior Bayes’ theorem Heterogeneity Goal-directed behavior Selection |
topic |
ddc 330 ssgn 3,2 misc Bayes’ theorem misc Heterogeneity misc Goal-directed behavior misc Selection |
topic_unstemmed |
ddc 330 ssgn 3,2 misc Bayes’ theorem misc Heterogeneity misc Goal-directed behavior misc Selection |
topic_browse |
ddc 330 ssgn 3,2 misc Bayes’ theorem misc Heterogeneity misc Goal-directed behavior misc Selection |
format_facet |
Aufsätze Gedruckte Aufsätze |
format_main_str_mv |
Text Zeitschrift/Artikel |
carriertype_str_mv |
nc |
hierarchy_parent_title |
Journal of the Academy of Marketing Science |
hierarchy_parent_id |
182223736 |
dewey-tens |
330 - Economics |
hierarchy_top_title |
Journal of the Academy of Marketing Science |
isfreeaccess_txt |
false |
familylinks_str_mv |
(DE-627)182223736 (DE-600)1187865-4 (DE-576)040097765 |
title |
Modeling marketplace behavior |
ctrlnum |
(DE-627)OLC206059619X (DE-He213)s11747-011-0280-3-p |
title_full |
Modeling marketplace behavior |
author_sort |
Allenby, Greg M. |
journal |
Journal of the Academy of Marketing Science |
journalStr |
Journal of the Academy of Marketing Science |
lang_code |
eng |
isOA_bool |
false |
dewey-hundreds |
300 - Social sciences |
recordtype |
marc |
publishDateSort |
2011 |
contenttype_str_mv |
txt |
container_start_page |
155 |
author_browse |
Allenby, Greg M. |
container_volume |
40 |
class |
330 VZ 3,2 ssgn |
format_se |
Aufsätze |
author-letter |
Allenby, Greg M. |
doi_str_mv |
10.1007/s11747-011-0280-3 |
dewey-full |
330 |
title_sort |
modeling marketplace behavior |
title_auth |
Modeling marketplace behavior |
abstract |
Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. © Academy of Marketing Science 2011 |
abstractGer |
Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. © Academy of Marketing Science 2011 |
abstract_unstemmed |
Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed. © Academy of Marketing Science 2011 |
collection_details |
GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-WIW GBV_ILN_20 GBV_ILN_22 GBV_ILN_24 GBV_ILN_26 GBV_ILN_70 GBV_ILN_110 GBV_ILN_2020 GBV_ILN_4012 GBV_ILN_4029 GBV_ILN_4126 GBV_ILN_4193 GBV_ILN_4311 GBV_ILN_4322 GBV_ILN_4326 |
container_issue |
1 |
title_short |
Modeling marketplace behavior |
url |
https://doi.org/10.1007/s11747-011-0280-3 |
remote_bool |
false |
ppnlink |
182223736 |
mediatype_str_mv |
n |
isOA_txt |
false |
hochschulschrift_bool |
false |
doi_str |
10.1007/s11747-011-0280-3 |
up_date |
2024-07-04T01:44:37.707Z |
_version_ |
1803610989745143808 |
fullrecord_marcxml |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">OLC206059619X</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20230304083058.0</controlfield><controlfield tag="007">tu</controlfield><controlfield tag="008">200820s2011 xx ||||| 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/s11747-011-0280-3</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)OLC206059619X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-He213)s11747-011-0280-3-p</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">330</subfield><subfield code="q">VZ</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">3,2</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Allenby, Greg M.</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Modeling marketplace behavior</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2011</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">ohne Hilfsmittel zu benutzen</subfield><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Band</subfield><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">© Academy of Marketing Science 2011</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Abstract Marketplace behavior refers to aspects of the purchase behavior of individuals and firms that leads to marketplace demand. It is characterized by the presence of many variables, most of which have nothing to do with a specific venture or specific consumer. This paper discusses three challenges of analysis commonly found in quantitative models of marketplace data: heterogeneous consumers, goal-directed behaviors, and the selective attention to some but not all variables in extended models of behavior. Bayesian solutions to these challenges are discussed.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Bayes’ theorem</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Heterogeneity</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Goal-directed behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Selection</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Enthalten in</subfield><subfield code="t">Journal of the Academy of Marketing Science</subfield><subfield code="d">Springer US, 1973</subfield><subfield code="g">40(2011), 1 vom: 02. Okt., Seite 155-166</subfield><subfield code="w">(DE-627)182223736</subfield><subfield code="w">(DE-600)1187865-4</subfield><subfield code="w">(DE-576)040097765</subfield><subfield code="x">0092-0703</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:40</subfield><subfield code="g">year:2011</subfield><subfield code="g">number:1</subfield><subfield code="g">day:02</subfield><subfield code="g">month:10</subfield><subfield code="g">pages:155-166</subfield></datafield><datafield tag="856" ind1="4" ind2="1"><subfield code="u">https://doi.org/10.1007/s11747-011-0280-3</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SYSFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_OLC</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SSG-OLC-WIW</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_20</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_22</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_24</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_26</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_70</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_110</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2020</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4029</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4126</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4193</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4311</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4322</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4326</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">40</subfield><subfield code="j">2011</subfield><subfield code="e">1</subfield><subfield code="b">02</subfield><subfield code="c">10</subfield><subfield code="h">155-166</subfield></datafield></record></collection>
|
score |
7.399351 |