The impact of a product’s country-of-origin on compromise and attraction effects
Abstract Product information, such as country-of-origin (COO), often influences consumer choice. This research explores how valence of COO influences the magnitude of the compromise and attraction effects. The results of four experiments demonstrate that when a product’s COO denotes a negative image...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Chuang, Shih-Chieh [verfasserIn] |
|---|
| Format: |
Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2007 |
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| Schlagwörter: |
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| Anmerkung: |
© Springer Science+Business Media, LLC 2007 |
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| Übergeordnetes Werk: |
Enthalten in: Marketing letters - Springer US, 1989, 18(2007), 4 vom: 23. Mai, Seite 279-291 |
|---|---|
| Übergeordnetes Werk: |
volume:18 ; year:2007 ; number:4 ; day:23 ; month:05 ; pages:279-291 |
| Links: |
|---|
| DOI / URN: |
10.1007/s11002-007-9017-y |
|---|
| Katalog-ID: |
OLC2070811840 |
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Abstract Product information, such as country-of-origin (COO), often influences consumer choice. This research explores how valence of COO influences the magnitude of the compromise and attraction effects. The results of four experiments demonstrate that when a product’s COO denotes a negative image, the compromise and attraction effects decrease. The analysis also reveals asymmetric change of magnitude in the compromise and attraction effects. © Springer Science+Business Media, LLC 2007 |
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Abstract Product information, such as country-of-origin (COO), often influences consumer choice. This research explores how valence of COO influences the magnitude of the compromise and attraction effects. The results of four experiments demonstrate that when a product’s COO denotes a negative image, the compromise and attraction effects decrease. The analysis also reveals asymmetric change of magnitude in the compromise and attraction effects. © Springer Science+Business Media, LLC 2007 |
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Abstract Product information, such as country-of-origin (COO), often influences consumer choice. This research explores how valence of COO influences the magnitude of the compromise and attraction effects. The results of four experiments demonstrate that when a product’s COO denotes a negative image, the compromise and attraction effects decrease. The analysis also reveals asymmetric change of magnitude in the compromise and attraction effects. © Springer Science+Business Media, LLC 2007 |
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