Adaptive persuasive messaging to increase service retention: using persuasion profiles to increase the effectiveness of email reminders
Abstract In this article, we describe the usage of persuasion profiles in a large scale, N = 1,129, field trial. Persuasive technologies—technologies intentionally designed to influence user behavior—are emergent and becoming more and more individualized and ubiquitous. Individual differences in peo...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Kaptein, Maurits [verfasserIn] |
|---|
| Format: |
Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2012 |
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| Schlagwörter: |
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| Anmerkung: |
© The Author(s) 2012 |
|---|
| Übergeordnetes Werk: |
Enthalten in: Personal and ubiquitous computing - Springer London, 1997, 17(2012), 6 vom: 11. Juli, Seite 1173-1185 |
|---|---|
| Übergeordnetes Werk: |
volume:17 ; year:2012 ; number:6 ; day:11 ; month:07 ; pages:1173-1185 |
| Links: |
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| DOI / URN: |
10.1007/s00779-012-0585-3 |
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OLC2108435344 |
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10.1007/s00779-012-0585-3 doi (DE-627)OLC2108435344 (DE-He213)s00779-012-0585-3-p DE-627 ger DE-627 rakwb eng 004 VZ Kaptein, Maurits verfasserin aut Adaptive persuasive messaging to increase service retention: using persuasion profiles to increase the effectiveness of email reminders 2012 Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier © The Author(s) 2012 Abstract In this article, we describe the usage of persuasion profiles in a large scale, N = 1,129, field trial. Persuasive technologies—technologies intentionally designed to influence user behavior—are emergent and becoming more and more individualized and ubiquitous. Individual differences in people’s responses to often used persuasion principles—different psychological means by which to influence users—motivate personalization. We describe how, through identification, representation, and measurement, persuasive technologies can personalize their persuasive attempts. Next, we show that dynamically adapting a persuasive technology to the responses of its users increases the effectiveness of the system. Ubiquitous computing systems are, because of their ability to unobtrusively measure user behavior, very well suited for these types of applications. Persuasion Personalization Persuasion profiles van Halteren, Aart aut Enthalten in Personal and ubiquitous computing Springer London, 1997 17(2012), 6 vom: 11. Juli, Seite 1173-1185 (DE-627)33216859X (DE-600)2053206-4 (DE-576)115303367 1617-4909 nnns volume:17 year:2012 number:6 day:11 month:07 pages:1173-1185 https://doi.org/10.1007/s00779-012-0585-3 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_OLC SSG-OLC-MAT GBV_ILN_70 GBV_ILN_4277 AR 17 2012 6 11 07 1173-1185 |
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Abstract In this article, we describe the usage of persuasion profiles in a large scale, N = 1,129, field trial. Persuasive technologies—technologies intentionally designed to influence user behavior—are emergent and becoming more and more individualized and ubiquitous. Individual differences in people’s responses to often used persuasion principles—different psychological means by which to influence users—motivate personalization. We describe how, through identification, representation, and measurement, persuasive technologies can personalize their persuasive attempts. Next, we show that dynamically adapting a persuasive technology to the responses of its users increases the effectiveness of the system. Ubiquitous computing systems are, because of their ability to unobtrusively measure user behavior, very well suited for these types of applications. © The Author(s) 2012 |
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Abstract In this article, we describe the usage of persuasion profiles in a large scale, N = 1,129, field trial. Persuasive technologies—technologies intentionally designed to influence user behavior—are emergent and becoming more and more individualized and ubiquitous. Individual differences in people’s responses to often used persuasion principles—different psychological means by which to influence users—motivate personalization. We describe how, through identification, representation, and measurement, persuasive technologies can personalize their persuasive attempts. Next, we show that dynamically adapting a persuasive technology to the responses of its users increases the effectiveness of the system. Ubiquitous computing systems are, because of their ability to unobtrusively measure user behavior, very well suited for these types of applications. © The Author(s) 2012 |
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Abstract In this article, we describe the usage of persuasion profiles in a large scale, N = 1,129, field trial. Persuasive technologies—technologies intentionally designed to influence user behavior—are emergent and becoming more and more individualized and ubiquitous. Individual differences in people’s responses to often used persuasion principles—different psychological means by which to influence users—motivate personalization. We describe how, through identification, representation, and measurement, persuasive technologies can personalize their persuasive attempts. Next, we show that dynamically adapting a persuasive technology to the responses of its users increases the effectiveness of the system. Ubiquitous computing systems are, because of their ability to unobtrusively measure user behavior, very well suited for these types of applications. © The Author(s) 2012 |
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