Adolescents’ responses to the promotion and flavouring of e-cigarettes

Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Ford, Allison [verfasserIn] MacKintosh, Anne Marie Bauld, Linda Moodie, Crawford Hastings, Gerard

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2015

Schlagwörter:	E-cigarettes E-cigarette use Adolescents Marketing Promotion Flavours

Anmerkung:	© The Author(s) 2015

Übergeordnetes Werk:	Enthalten in: Sozial- und Präventivmedizin - Basel : Birkhäuser, 1956, 61(2015), 2 vom: 09. Dez., Seite 215-224
Übergeordnetes Werk:	volume:61 ; year:2015 ; number:2 ; day:09 ; month:12 ; pages:215-224

Links:	Volltext

DOI / URN:	10.1007/s00038-015-0769-5

Katalog-ID:	SPR000343897

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520			\|a Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey conducted with 11–16 year olds across the UK (n = 1205). Adolescents’ awareness of e-cigarette promotion, brands, and flavours was assessed. Perceptions of product harm, and likely user of four examples of e-cigarette flavours was also examined. Results Some participants had tried e-cigarettes (12 %) but regular use was low (2 %) and confined to adolescents who had also smoked tobacco. Most were aware of at least one promotional channel (82 %) and that e-cigarettes came in different flavours (69 %). Brand awareness was low. E-cigarettes were perceived as harmful (M = 3.54, SD = 1.19) but this was moderated by product flavours. Fruit and sweet flavours were perceived as more likely to be tried by young never smokers than adult smokers trying to quit (p < 0.001). Conclusions There is a need to monitor the impact of future market and regulatory change on youth uptake and perceptions of e-cigarettes.
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allfields	10.1007/s00038-015-0769-5 doi (DE-627)SPR000343897 (SPR)s00038-015-0769-5-e DE-627 ger DE-627 rakwb eng Ford, Allison verfasserin aut Adolescents’ responses to the promotion and flavouring of e-cigarettes 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2015 Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey conducted with 11–16 year olds across the UK (n = 1205). Adolescents’ awareness of e-cigarette promotion, brands, and flavours was assessed. Perceptions of product harm, and likely user of four examples of e-cigarette flavours was also examined. Results Some participants had tried e-cigarettes (12 %) but regular use was low (2 %) and confined to adolescents who had also smoked tobacco. Most were aware of at least one promotional channel (82 %) and that e-cigarettes came in different flavours (69 %). Brand awareness was low. E-cigarettes were perceived as harmful (M = 3.54, SD = 1.19) but this was moderated by product flavours. Fruit and sweet flavours were perceived as more likely to be tried by young never smokers than adult smokers trying to quit (p < 0.001). Conclusions There is a need to monitor the impact of future market and regulatory change on youth uptake and perceptions of e-cigarettes. E-cigarettes (dpeaa)DE-He213 E-cigarette use (dpeaa)DE-He213 Adolescents (dpeaa)DE-He213 Marketing (dpeaa)DE-He213 Promotion (dpeaa)DE-He213 Flavours (dpeaa)DE-He213 MacKintosh, Anne Marie aut Bauld, Linda aut Moodie, Crawford aut Hastings, Gerard aut Enthalten in Sozial- und Präventivmedizin Basel : Birkhäuser, 1956 61(2015), 2 vom: 09. Dez., Seite 215-224 (DE-627)350258902 (DE-600)2082216-9 1420-911X nnns volume:61 year:2015 number:2 day:09 month:12 pages:215-224 https://dx.doi.org/10.1007/s00038-015-0769-5 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER SSG-OLC-PHA GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_187 GBV_ILN_224 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 AR 61 2015 2 09 12 215-224
spelling	10.1007/s00038-015-0769-5 doi (DE-627)SPR000343897 (SPR)s00038-015-0769-5-e DE-627 ger DE-627 rakwb eng Ford, Allison verfasserin aut Adolescents’ responses to the promotion and flavouring of e-cigarettes 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2015 Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey conducted with 11–16 year olds across the UK (n = 1205). Adolescents’ awareness of e-cigarette promotion, brands, and flavours was assessed. Perceptions of product harm, and likely user of four examples of e-cigarette flavours was also examined. Results Some participants had tried e-cigarettes (12 %) but regular use was low (2 %) and confined to adolescents who had also smoked tobacco. Most were aware of at least one promotional channel (82 %) and that e-cigarettes came in different flavours (69 %). Brand awareness was low. E-cigarettes were perceived as harmful (M = 3.54, SD = 1.19) but this was moderated by product flavours. Fruit and sweet flavours were perceived as more likely to be tried by young never smokers than adult smokers trying to quit (p < 0.001). Conclusions There is a need to monitor the impact of future market and regulatory change on youth uptake and perceptions of e-cigarettes. E-cigarettes (dpeaa)DE-He213 E-cigarette use (dpeaa)DE-He213 Adolescents (dpeaa)DE-He213 Marketing (dpeaa)DE-He213 Promotion (dpeaa)DE-He213 Flavours (dpeaa)DE-He213 MacKintosh, Anne Marie aut Bauld, Linda aut Moodie, Crawford aut Hastings, Gerard aut Enthalten in Sozial- und Präventivmedizin Basel : Birkhäuser, 1956 61(2015), 2 vom: 09. Dez., Seite 215-224 (DE-627)350258902 (DE-600)2082216-9 1420-911X nnns volume:61 year:2015 number:2 day:09 month:12 pages:215-224 https://dx.doi.org/10.1007/s00038-015-0769-5 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER SSG-OLC-PHA GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_187 GBV_ILN_224 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 AR 61 2015 2 09 12 215-224
allfields_unstemmed	10.1007/s00038-015-0769-5 doi (DE-627)SPR000343897 (SPR)s00038-015-0769-5-e DE-627 ger DE-627 rakwb eng Ford, Allison verfasserin aut Adolescents’ responses to the promotion and flavouring of e-cigarettes 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2015 Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey conducted with 11–16 year olds across the UK (n = 1205). Adolescents’ awareness of e-cigarette promotion, brands, and flavours was assessed. Perceptions of product harm, and likely user of four examples of e-cigarette flavours was also examined. Results Some participants had tried e-cigarettes (12 %) but regular use was low (2 %) and confined to adolescents who had also smoked tobacco. Most were aware of at least one promotional channel (82 %) and that e-cigarettes came in different flavours (69 %). Brand awareness was low. E-cigarettes were perceived as harmful (M = 3.54, SD = 1.19) but this was moderated by product flavours. Fruit and sweet flavours were perceived as more likely to be tried by young never smokers than adult smokers trying to quit (p < 0.001). Conclusions There is a need to monitor the impact of future market and regulatory change on youth uptake and perceptions of e-cigarettes. E-cigarettes (dpeaa)DE-He213 E-cigarette use (dpeaa)DE-He213 Adolescents (dpeaa)DE-He213 Marketing (dpeaa)DE-He213 Promotion (dpeaa)DE-He213 Flavours (dpeaa)DE-He213 MacKintosh, Anne Marie aut Bauld, Linda aut Moodie, Crawford aut Hastings, Gerard aut Enthalten in Sozial- und Präventivmedizin Basel : Birkhäuser, 1956 61(2015), 2 vom: 09. Dez., Seite 215-224 (DE-627)350258902 (DE-600)2082216-9 1420-911X nnns volume:61 year:2015 number:2 day:09 month:12 pages:215-224 https://dx.doi.org/10.1007/s00038-015-0769-5 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER SSG-OLC-PHA GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_187 GBV_ILN_224 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 AR 61 2015 2 09 12 215-224
allfieldsGer	10.1007/s00038-015-0769-5 doi (DE-627)SPR000343897 (SPR)s00038-015-0769-5-e DE-627 ger DE-627 rakwb eng Ford, Allison verfasserin aut Adolescents’ responses to the promotion and flavouring of e-cigarettes 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2015 Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey conducted with 11–16 year olds across the UK (n = 1205). Adolescents’ awareness of e-cigarette promotion, brands, and flavours was assessed. Perceptions of product harm, and likely user of four examples of e-cigarette flavours was also examined. Results Some participants had tried e-cigarettes (12 %) but regular use was low (2 %) and confined to adolescents who had also smoked tobacco. Most were aware of at least one promotional channel (82 %) and that e-cigarettes came in different flavours (69 %). Brand awareness was low. E-cigarettes were perceived as harmful (M = 3.54, SD = 1.19) but this was moderated by product flavours. Fruit and sweet flavours were perceived as more likely to be tried by young never smokers than adult smokers trying to quit (p < 0.001). Conclusions There is a need to monitor the impact of future market and regulatory change on youth uptake and perceptions of e-cigarettes. E-cigarettes (dpeaa)DE-He213 E-cigarette use (dpeaa)DE-He213 Adolescents (dpeaa)DE-He213 Marketing (dpeaa)DE-He213 Promotion (dpeaa)DE-He213 Flavours (dpeaa)DE-He213 MacKintosh, Anne Marie aut Bauld, Linda aut Moodie, Crawford aut Hastings, Gerard aut Enthalten in Sozial- und Präventivmedizin Basel : Birkhäuser, 1956 61(2015), 2 vom: 09. Dez., Seite 215-224 (DE-627)350258902 (DE-600)2082216-9 1420-911X nnns volume:61 year:2015 number:2 day:09 month:12 pages:215-224 https://dx.doi.org/10.1007/s00038-015-0769-5 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER SSG-OLC-PHA GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_187 GBV_ILN_224 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 AR 61 2015 2 09 12 215-224
allfieldsSound	10.1007/s00038-015-0769-5 doi (DE-627)SPR000343897 (SPR)s00038-015-0769-5-e DE-627 ger DE-627 rakwb eng Ford, Allison verfasserin aut Adolescents’ responses to the promotion and flavouring of e-cigarettes 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2015 Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey conducted with 11–16 year olds across the UK (n = 1205). Adolescents’ awareness of e-cigarette promotion, brands, and flavours was assessed. Perceptions of product harm, and likely user of four examples of e-cigarette flavours was also examined. Results Some participants had tried e-cigarettes (12 %) but regular use was low (2 %) and confined to adolescents who had also smoked tobacco. Most were aware of at least one promotional channel (82 %) and that e-cigarettes came in different flavours (69 %). Brand awareness was low. E-cigarettes were perceived as harmful (M = 3.54, SD = 1.19) but this was moderated by product flavours. Fruit and sweet flavours were perceived as more likely to be tried by young never smokers than adult smokers trying to quit (p < 0.001). Conclusions There is a need to monitor the impact of future market and regulatory change on youth uptake and perceptions of e-cigarettes. E-cigarettes (dpeaa)DE-He213 E-cigarette use (dpeaa)DE-He213 Adolescents (dpeaa)DE-He213 Marketing (dpeaa)DE-He213 Promotion (dpeaa)DE-He213 Flavours (dpeaa)DE-He213 MacKintosh, Anne Marie aut Bauld, Linda aut Moodie, Crawford aut Hastings, Gerard aut Enthalten in Sozial- und Präventivmedizin Basel : Birkhäuser, 1956 61(2015), 2 vom: 09. Dez., Seite 215-224 (DE-627)350258902 (DE-600)2082216-9 1420-911X nnns volume:61 year:2015 number:2 day:09 month:12 pages:215-224 https://dx.doi.org/10.1007/s00038-015-0769-5 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER SSG-OLC-PHA GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_187 GBV_ILN_224 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 AR 61 2015 2 09 12 215-224
language	English
source	Enthalten in Sozial- und Präventivmedizin 61(2015), 2 vom: 09. Dez., Seite 215-224 volume:61 year:2015 number:2 day:09 month:12 pages:215-224
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topic_title	Adolescents’ responses to the promotion and flavouring of e-cigarettes E-cigarettes (dpeaa)DE-He213 E-cigarette use (dpeaa)DE-He213 Adolescents (dpeaa)DE-He213 Marketing (dpeaa)DE-He213 Promotion (dpeaa)DE-He213 Flavours (dpeaa)DE-He213
topic	misc E-cigarettes misc E-cigarette use misc Adolescents misc Marketing misc Promotion misc Flavours
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title	Adolescents’ responses to the promotion and flavouring of e-cigarettes
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title_full	Adolescents’ responses to the promotion and flavouring of e-cigarettes
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author_browse	Ford, Allison MacKintosh, Anne Marie Bauld, Linda Moodie, Crawford Hastings, Gerard
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doi_str_mv	10.1007/s00038-015-0769-5
title_sort	adolescents’ responses to the promotion and flavouring of e-cigarettes
title_auth	Adolescents’ responses to the promotion and flavouring of e-cigarettes
abstract	Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey conducted with 11–16 year olds across the UK (n = 1205). Adolescents’ awareness of e-cigarette promotion, brands, and flavours was assessed. Perceptions of product harm, and likely user of four examples of e-cigarette flavours was also examined. Results Some participants had tried e-cigarettes (12 %) but regular use was low (2 %) and confined to adolescents who had also smoked tobacco. Most were aware of at least one promotional channel (82 %) and that e-cigarettes came in different flavours (69 %). Brand awareness was low. E-cigarettes were perceived as harmful (M = 3.54, SD = 1.19) but this was moderated by product flavours. Fruit and sweet flavours were perceived as more likely to be tried by young never smokers than adult smokers trying to quit (p < 0.001). Conclusions There is a need to monitor the impact of future market and regulatory change on youth uptake and perceptions of e-cigarettes. © The Author(s) 2015
abstractGer	Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey conducted with 11–16 year olds across the UK (n = 1205). Adolescents’ awareness of e-cigarette promotion, brands, and flavours was assessed. Perceptions of product harm, and likely user of four examples of e-cigarette flavours was also examined. Results Some participants had tried e-cigarettes (12 %) but regular use was low (2 %) and confined to adolescents who had also smoked tobacco. Most were aware of at least one promotional channel (82 %) and that e-cigarettes came in different flavours (69 %). Brand awareness was low. E-cigarettes were perceived as harmful (M = 3.54, SD = 1.19) but this was moderated by product flavours. Fruit and sweet flavours were perceived as more likely to be tried by young never smokers than adult smokers trying to quit (p < 0.001). Conclusions There is a need to monitor the impact of future market and regulatory change on youth uptake and perceptions of e-cigarettes. © The Author(s) 2015
abstract_unstemmed	Objectives The purpose of the study is to examine adolescents’ awareness of e-cigarette marketing and investigate the impact of e-cigarette flavour descriptors on perceptions of product harm and user image. Methods Data come from the 2014 Youth Tobacco Policy Survey, a cross-sectional in-home survey conducted with 11–16 year olds across the UK (n = 1205). Adolescents’ awareness of e-cigarette promotion, brands, and flavours was assessed. Perceptions of product harm, and likely user of four examples of e-cigarette flavours was also examined. Results Some participants had tried e-cigarettes (12 %) but regular use was low (2 %) and confined to adolescents who had also smoked tobacco. Most were aware of at least one promotional channel (82 %) and that e-cigarettes came in different flavours (69 %). Brand awareness was low. E-cigarettes were perceived as harmful (M = 3.54, SD = 1.19) but this was moderated by product flavours. Fruit and sweet flavours were perceived as more likely to be tried by young never smokers than adult smokers trying to quit (p < 0.001). Conclusions There is a need to monitor the impact of future market and regulatory change on youth uptake and perceptions of e-cigarettes. © The Author(s) 2015
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title_short	Adolescents’ responses to the promotion and flavouring of e-cigarettes
url	https://dx.doi.org/10.1007/s00038-015-0769-5
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