Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators

Abstract This research examines how consumers react to corporate social responsibility (CSR) programs that vary in geographic focus. Three experiments compare consumers' patronage of a company in response to local and distant CSR initiatives. The extant egocentrism literature suggests that a CS...
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Author:

Russell, Dale W. [VerfasserIn]

Russell, Cristel Antonia [VerfasserIn]

Format:

Electronic Article

Language:

English

Published:

2009

Subjects:

Egocentrism

Consumer behavior

Corporate social responsibility

Identity

Containing Work:

Enthalten in: Marketing letters - Dordrecht [u.a.] : Springer Science + Business Media B.V, 1989, 21(2009), 1 vom: 25. Juli, Seite 65-81

Containing Work:

volume:21 ; year:2009 ; number:1 ; day:25 ; month:07 ; pages:65-81

Links:

Volltext [kostenfrei]

DOI / URN:

10.1007/s11002-009-9082-5

Catalog id:

SPR015481581

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