Guilty by stereotypic association: Country animosity and brand prejudice and discrimination

Abstract This research tests the proposition that brands suffer prejudice and discrimination due to animosity toward a country with which they have a strong stereotypic association. In the first study, attitudinal data collected across a range of brands that vary in terms of the strength of the bran...
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Author:

Russell, Cristel Antonia [VerfasserIn]

Russell, Dale W. [VerfasserIn]

Format:

Electronic Article

Language:

English

Published:

2009

Subjects:

Animosity

Country-of-origin

Brand attitudes

Stereotype

Prejudice

Discrimination

Containing Work:

Enthalten in: Marketing letters - Dordrecht [u.a.] : Springer Science + Business Media B.V, 1989, 21(2009), 4 vom: 20. Nov., Seite 413-425

Containing Work:

volume:21 ; year:2009 ; number:4 ; day:20 ; month:11 ; pages:413-425

Links:

Volltext [kostenfrei]

DOI / URN:

10.1007/s11002-009-9097-y

Catalog id:

SPR015481832

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