Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior

Abstract Previous country-of-origin research has treated opinions of countries as either positive or negative, even though people may in fact hold conflicting opinions about countries. The extant literature on ambivalence suggests that the coexistence of positive and negative opinions of a country s...
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Author:

Russell, Cristel Antonia [VerfasserIn]

Russell, Dale W. [VerfasserIn]

Klein, Jill [VerfasserIn]

Format:

Electronic Article

Language:

English

Published:

2010

Subjects:

Country-of-origin

Ambivalence

Brand image

Indirect measure

Latent construct

Containing Work:

Enthalten in: Marketing letters - Dordrecht [u.a.] : Springer Science + Business Media B.V, 1989, 22(2010), 4 vom: 03. Nov., Seite 357-371

Containing Work:

volume:22 ; year:2010 ; number:4 ; day:03 ; month:11 ; pages:357-371

Links:

Volltext [kostenfrei]

DOI / URN:

10.1007/s11002-010-9129-7

Catalog id:

SPR015482081

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