Walking a tightrope: the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance

Abstract To successfully satisfy large customers and meet financial objectives, dedicated sales teams need to manage two boundaries: a boundary within the selling firm and one with the customer organization. However, little is known about the process of managing these multiple boundaries. This study...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Sleep, Stefan [verfasserIn]

Bharadwaj, Sundar

Lam, Son K.

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

2014

Schlagwörter:

Boundary spanning

Dedicated sales teams

Customer satisfaction

Team performance

Anmerkung:

© Academy of Marketing Science 2014

Übergeordnetes Werk:

Enthalten in: Journal of the Academy of Marketing Science - Dordrecht : Springer Netherlands, 1973, 43(2014), 4 vom: 17. Juni, Seite 472-489

Übergeordnetes Werk:

volume:43 ; year:2014 ; number:4 ; day:17 ; month:06 ; pages:472-489

Links:

Volltext

DOI / URN:

10.1007/s11747-014-0395-4

Katalog-ID:

SPR022309853

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