Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior Model
Abstract Given an increasing global need to elicit and stimulate charitable giving and in light of the limited social-psychological research on this subject, this study contributes to a better empirical understanding of the factors that underlie charitable giving (intentions). In contrast to previou...
Ausführliche Beschreibung
Autor*in: |
van der Linden, Sander [verfasserIn] |
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Format: |
E-Artikel |
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Sprache: |
Englisch |
Erschienen: |
2011 |
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Übergeordnetes Werk: |
Enthalten in: Current psychology - New York, NY : Springer, 1988, 30(2011), 4 vom: Dez., Seite 355-374 |
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Übergeordnetes Werk: |
volume:30 ; year:2011 ; number:4 ; month:12 ; pages:355-374 |
Links: |
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DOI / URN: |
10.1007/s12144-011-9122-1 |
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Katalog-ID: |
SPR02447746X |
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10.1007/s12144-011-9122-1 doi (DE-627)SPR02447746X (SPR)s12144-011-9122-1-e DE-627 ger DE-627 rakwb eng 150 ASE van der Linden, Sander verfasserin aut Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior Model 2011 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Given an increasing global need to elicit and stimulate charitable giving and in light of the limited social-psychological research on this subject, this study contributes to a better empirical understanding of the factors that underlie charitable giving (intentions). In contrast to previous research, it was hypothesized that moral norms rather than social norms are likely to play a significant role in the formation of charitable intentions. An extended Theory of Planned Behavior (TPB) model was constructed in order to test the influence of six social-psychological variables on an individual’s intention to donate to charity. Respondents (N = 143) completed an online questionnaire about charitable behaviour that assessed the constructs of the revised model. The present study found support for the stated hypothesis: while social norms (both descriptive and prescriptive) did not explain any of the variance in intention, moral norms accounted for a significant amount of the overall variance and were in fact identified as the strongest (relative) predictor of charitable giving intentions. In addition to moral norms, ‘attitude’, ‘perceived behavioral control’ and ‘past behaviour’ were also identified as significant predictors. The findings in this study support a revised TPB model that accounts for nearly 70% of the explained variance in charitable intent. Implications for both theory and practice are discussed. Charitable giving (dpeaa)DE-He213 Moral norms (dpeaa)DE-He213 Pro-social behavior (dpeaa)DE-He213 Theory of Planned Behavior (TPB) (dpeaa)DE-He213 Enthalten in Current psychology New York, NY : Springer, 1988 30(2011), 4 vom: Dez., Seite 355-374 (DE-627)320612821 (DE-600)2021598-8 1936-4733 nnns volume:30 year:2011 number:4 month:12 pages:355-374 https://dx.doi.org/10.1007/s12144-011-9122-1 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 30 2011 4 12 355-374 |
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10.1007/s12144-011-9122-1 doi (DE-627)SPR02447746X (SPR)s12144-011-9122-1-e DE-627 ger DE-627 rakwb eng 150 ASE van der Linden, Sander verfasserin aut Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior Model 2011 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Given an increasing global need to elicit and stimulate charitable giving and in light of the limited social-psychological research on this subject, this study contributes to a better empirical understanding of the factors that underlie charitable giving (intentions). In contrast to previous research, it was hypothesized that moral norms rather than social norms are likely to play a significant role in the formation of charitable intentions. An extended Theory of Planned Behavior (TPB) model was constructed in order to test the influence of six social-psychological variables on an individual’s intention to donate to charity. Respondents (N = 143) completed an online questionnaire about charitable behaviour that assessed the constructs of the revised model. The present study found support for the stated hypothesis: while social norms (both descriptive and prescriptive) did not explain any of the variance in intention, moral norms accounted for a significant amount of the overall variance and were in fact identified as the strongest (relative) predictor of charitable giving intentions. In addition to moral norms, ‘attitude’, ‘perceived behavioral control’ and ‘past behaviour’ were also identified as significant predictors. The findings in this study support a revised TPB model that accounts for nearly 70% of the explained variance in charitable intent. Implications for both theory and practice are discussed. Charitable giving (dpeaa)DE-He213 Moral norms (dpeaa)DE-He213 Pro-social behavior (dpeaa)DE-He213 Theory of Planned Behavior (TPB) (dpeaa)DE-He213 Enthalten in Current psychology New York, NY : Springer, 1988 30(2011), 4 vom: Dez., Seite 355-374 (DE-627)320612821 (DE-600)2021598-8 1936-4733 nnns volume:30 year:2011 number:4 month:12 pages:355-374 https://dx.doi.org/10.1007/s12144-011-9122-1 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 30 2011 4 12 355-374 |
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10.1007/s12144-011-9122-1 doi (DE-627)SPR02447746X (SPR)s12144-011-9122-1-e DE-627 ger DE-627 rakwb eng 150 ASE van der Linden, Sander verfasserin aut Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior Model 2011 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Given an increasing global need to elicit and stimulate charitable giving and in light of the limited social-psychological research on this subject, this study contributes to a better empirical understanding of the factors that underlie charitable giving (intentions). In contrast to previous research, it was hypothesized that moral norms rather than social norms are likely to play a significant role in the formation of charitable intentions. An extended Theory of Planned Behavior (TPB) model was constructed in order to test the influence of six social-psychological variables on an individual’s intention to donate to charity. Respondents (N = 143) completed an online questionnaire about charitable behaviour that assessed the constructs of the revised model. The present study found support for the stated hypothesis: while social norms (both descriptive and prescriptive) did not explain any of the variance in intention, moral norms accounted for a significant amount of the overall variance and were in fact identified as the strongest (relative) predictor of charitable giving intentions. In addition to moral norms, ‘attitude’, ‘perceived behavioral control’ and ‘past behaviour’ were also identified as significant predictors. The findings in this study support a revised TPB model that accounts for nearly 70% of the explained variance in charitable intent. Implications for both theory and practice are discussed. Charitable giving (dpeaa)DE-He213 Moral norms (dpeaa)DE-He213 Pro-social behavior (dpeaa)DE-He213 Theory of Planned Behavior (TPB) (dpeaa)DE-He213 Enthalten in Current psychology New York, NY : Springer, 1988 30(2011), 4 vom: Dez., Seite 355-374 (DE-627)320612821 (DE-600)2021598-8 1936-4733 nnns volume:30 year:2011 number:4 month:12 pages:355-374 https://dx.doi.org/10.1007/s12144-011-9122-1 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 30 2011 4 12 355-374 |
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10.1007/s12144-011-9122-1 doi (DE-627)SPR02447746X (SPR)s12144-011-9122-1-e DE-627 ger DE-627 rakwb eng 150 ASE van der Linden, Sander verfasserin aut Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior Model 2011 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Given an increasing global need to elicit and stimulate charitable giving and in light of the limited social-psychological research on this subject, this study contributes to a better empirical understanding of the factors that underlie charitable giving (intentions). In contrast to previous research, it was hypothesized that moral norms rather than social norms are likely to play a significant role in the formation of charitable intentions. An extended Theory of Planned Behavior (TPB) model was constructed in order to test the influence of six social-psychological variables on an individual’s intention to donate to charity. Respondents (N = 143) completed an online questionnaire about charitable behaviour that assessed the constructs of the revised model. The present study found support for the stated hypothesis: while social norms (both descriptive and prescriptive) did not explain any of the variance in intention, moral norms accounted for a significant amount of the overall variance and were in fact identified as the strongest (relative) predictor of charitable giving intentions. In addition to moral norms, ‘attitude’, ‘perceived behavioral control’ and ‘past behaviour’ were also identified as significant predictors. The findings in this study support a revised TPB model that accounts for nearly 70% of the explained variance in charitable intent. Implications for both theory and practice are discussed. Charitable giving (dpeaa)DE-He213 Moral norms (dpeaa)DE-He213 Pro-social behavior (dpeaa)DE-He213 Theory of Planned Behavior (TPB) (dpeaa)DE-He213 Enthalten in Current psychology New York, NY : Springer, 1988 30(2011), 4 vom: Dez., Seite 355-374 (DE-627)320612821 (DE-600)2021598-8 1936-4733 nnns volume:30 year:2011 number:4 month:12 pages:355-374 https://dx.doi.org/10.1007/s12144-011-9122-1 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 30 2011 4 12 355-374 |
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Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior Model |
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Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior Model |
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charitable intent: a moral or social construct? a revised theory of planned behavior model |
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Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior Model |
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Abstract Given an increasing global need to elicit and stimulate charitable giving and in light of the limited social-psychological research on this subject, this study contributes to a better empirical understanding of the factors that underlie charitable giving (intentions). In contrast to previous research, it was hypothesized that moral norms rather than social norms are likely to play a significant role in the formation of charitable intentions. An extended Theory of Planned Behavior (TPB) model was constructed in order to test the influence of six social-psychological variables on an individual’s intention to donate to charity. Respondents (N = 143) completed an online questionnaire about charitable behaviour that assessed the constructs of the revised model. The present study found support for the stated hypothesis: while social norms (both descriptive and prescriptive) did not explain any of the variance in intention, moral norms accounted for a significant amount of the overall variance and were in fact identified as the strongest (relative) predictor of charitable giving intentions. In addition to moral norms, ‘attitude’, ‘perceived behavioral control’ and ‘past behaviour’ were also identified as significant predictors. The findings in this study support a revised TPB model that accounts for nearly 70% of the explained variance in charitable intent. Implications for both theory and practice are discussed. |
abstractGer |
Abstract Given an increasing global need to elicit and stimulate charitable giving and in light of the limited social-psychological research on this subject, this study contributes to a better empirical understanding of the factors that underlie charitable giving (intentions). In contrast to previous research, it was hypothesized that moral norms rather than social norms are likely to play a significant role in the formation of charitable intentions. An extended Theory of Planned Behavior (TPB) model was constructed in order to test the influence of six social-psychological variables on an individual’s intention to donate to charity. Respondents (N = 143) completed an online questionnaire about charitable behaviour that assessed the constructs of the revised model. The present study found support for the stated hypothesis: while social norms (both descriptive and prescriptive) did not explain any of the variance in intention, moral norms accounted for a significant amount of the overall variance and were in fact identified as the strongest (relative) predictor of charitable giving intentions. In addition to moral norms, ‘attitude’, ‘perceived behavioral control’ and ‘past behaviour’ were also identified as significant predictors. The findings in this study support a revised TPB model that accounts for nearly 70% of the explained variance in charitable intent. Implications for both theory and practice are discussed. |
abstract_unstemmed |
Abstract Given an increasing global need to elicit and stimulate charitable giving and in light of the limited social-psychological research on this subject, this study contributes to a better empirical understanding of the factors that underlie charitable giving (intentions). In contrast to previous research, it was hypothesized that moral norms rather than social norms are likely to play a significant role in the formation of charitable intentions. An extended Theory of Planned Behavior (TPB) model was constructed in order to test the influence of six social-psychological variables on an individual’s intention to donate to charity. Respondents (N = 143) completed an online questionnaire about charitable behaviour that assessed the constructs of the revised model. The present study found support for the stated hypothesis: while social norms (both descriptive and prescriptive) did not explain any of the variance in intention, moral norms accounted for a significant amount of the overall variance and were in fact identified as the strongest (relative) predictor of charitable giving intentions. In addition to moral norms, ‘attitude’, ‘perceived behavioral control’ and ‘past behaviour’ were also identified as significant predictors. The findings in this study support a revised TPB model that accounts for nearly 70% of the explained variance in charitable intent. Implications for both theory and practice are discussed. |
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Charitable Intent: A Moral or Social Construct? A Revised Theory of Planned Behavior Model |
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A Revised Theory of Planned Behavior Model</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2011</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Abstract Given an increasing global need to elicit and stimulate charitable giving and in light of the limited social-psychological research on this subject, this study contributes to a better empirical understanding of the factors that underlie charitable giving (intentions). In contrast to previous research, it was hypothesized that moral norms rather than social norms are likely to play a significant role in the formation of charitable intentions. An extended Theory of Planned Behavior (TPB) model was constructed in order to test the influence of six social-psychological variables on an individual’s intention to donate to charity. Respondents (N = 143) completed an online questionnaire about charitable behaviour that assessed the constructs of the revised model. The present study found support for the stated hypothesis: while social norms (both descriptive and prescriptive) did not explain any of the variance in intention, moral norms accounted for a significant amount of the overall variance and were in fact identified as the strongest (relative) predictor of charitable giving intentions. In addition to moral norms, ‘attitude’, ‘perceived behavioral control’ and ‘past behaviour’ were also identified as significant predictors. The findings in this study support a revised TPB model that accounts for nearly 70% of the explained variance in charitable intent. Implications for both theory and practice are discussed.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Charitable giving</subfield><subfield code="7">(dpeaa)DE-He213</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Moral norms</subfield><subfield code="7">(dpeaa)DE-He213</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Pro-social behavior</subfield><subfield code="7">(dpeaa)DE-He213</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Theory of Planned Behavior (TPB)</subfield><subfield code="7">(dpeaa)DE-He213</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Enthalten in</subfield><subfield code="t">Current psychology</subfield><subfield code="d">New York, NY : Springer, 1988</subfield><subfield code="g">30(2011), 4 vom: Dez., Seite 355-374</subfield><subfield code="w">(DE-627)320612821</subfield><subfield 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