Product fit uncertainty and its effects on vendor choice: an experimental study
Abstract Recommender systems and other Internet-enabled technologies have changed the surrounding conditions of pre-purchase evaluations on the Internet. In some cases consumers can now sample entire products prior to a purchase – hereby removing all uncertainty about whether a product fits their ta...
Ausführliche Beschreibung
Autor*in: |
Matt, Christian [verfasserIn] Hess, Thomas [verfasserIn] |
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Format: |
E-Artikel |
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Sprache: |
Englisch |
Erschienen: |
2015 |
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Schlagwörter: |
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Übergeordnetes Werk: |
Enthalten in: Electronic markets - Berlin : Springer, 1991, 26(2015), 1 vom: 10. Sept., Seite 83-93 |
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Übergeordnetes Werk: |
volume:26 ; year:2015 ; number:1 ; day:10 ; month:09 ; pages:83-93 |
Links: |
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DOI / URN: |
10.1007/s12525-015-0199-5 |
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Katalog-ID: |
SPR026029103 |
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520 | |a Abstract Recommender systems and other Internet-enabled technologies have changed the surrounding conditions of pre-purchase evaluations on the Internet. In some cases consumers can now sample entire products prior to a purchase – hereby removing all uncertainty about whether a product fits their taste. While previous research has mainly focused on vendor and product quality uncertainty, it is still not clear how declining product fit uncertainty affects consumers. To close this gap, we conducted a laboratory experiment to analyze the effects on consumers’ vendor selection. We find that full elimination of product fit uncertainty is beneficial for vendors, as it increases both the number of purchases and consumer loyalty. Interestingly, if product fit uncertainty is only partially eliminated, consumers do not necessarily show differential behavior for different levels of remaining product fit uncertainty. This has important implications for online vendors that consider the implementation of additional means to reduce product fit uncertainty. | ||
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10.1007/s12525-015-0199-5 doi (DE-627)SPR026029103 (SPR)s12525-015-0199-5-e DE-627 ger DE-627 rakwb eng 620 ASE 83.72 bkl 85.40 bkl Matt, Christian verfasserin aut Product fit uncertainty and its effects on vendor choice: an experimental study 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Recommender systems and other Internet-enabled technologies have changed the surrounding conditions of pre-purchase evaluations on the Internet. In some cases consumers can now sample entire products prior to a purchase – hereby removing all uncertainty about whether a product fits their taste. While previous research has mainly focused on vendor and product quality uncertainty, it is still not clear how declining product fit uncertainty affects consumers. To close this gap, we conducted a laboratory experiment to analyze the effects on consumers’ vendor selection. We find that full elimination of product fit uncertainty is beneficial for vendors, as it increases both the number of purchases and consumer loyalty. Interestingly, if product fit uncertainty is only partially eliminated, consumers do not necessarily show differential behavior for different levels of remaining product fit uncertainty. This has important implications for online vendors that consider the implementation of additional means to reduce product fit uncertainty. Product fit uncertainty (dpeaa)DE-He213 Product evaluation (dpeaa)DE-He213 Experience goods (dpeaa)DE-He213 Hess, Thomas verfasserin aut Enthalten in Electronic markets Berlin : Springer, 1991 26(2015), 1 vom: 10. Sept., Seite 83-93 (DE-627)320578747 (DE-600)2017342-8 1422-8890 nnns volume:26 year:2015 number:1 day:10 month:09 pages:83-93 https://dx.doi.org/10.1007/s12525-015-0199-5 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_184 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 83.72 ASE 85.40 ASE AR 26 2015 1 10 09 83-93 |
spelling |
10.1007/s12525-015-0199-5 doi (DE-627)SPR026029103 (SPR)s12525-015-0199-5-e DE-627 ger DE-627 rakwb eng 620 ASE 83.72 bkl 85.40 bkl Matt, Christian verfasserin aut Product fit uncertainty and its effects on vendor choice: an experimental study 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Recommender systems and other Internet-enabled technologies have changed the surrounding conditions of pre-purchase evaluations on the Internet. In some cases consumers can now sample entire products prior to a purchase – hereby removing all uncertainty about whether a product fits their taste. While previous research has mainly focused on vendor and product quality uncertainty, it is still not clear how declining product fit uncertainty affects consumers. To close this gap, we conducted a laboratory experiment to analyze the effects on consumers’ vendor selection. We find that full elimination of product fit uncertainty is beneficial for vendors, as it increases both the number of purchases and consumer loyalty. Interestingly, if product fit uncertainty is only partially eliminated, consumers do not necessarily show differential behavior for different levels of remaining product fit uncertainty. This has important implications for online vendors that consider the implementation of additional means to reduce product fit uncertainty. Product fit uncertainty (dpeaa)DE-He213 Product evaluation (dpeaa)DE-He213 Experience goods (dpeaa)DE-He213 Hess, Thomas verfasserin aut Enthalten in Electronic markets Berlin : Springer, 1991 26(2015), 1 vom: 10. Sept., Seite 83-93 (DE-627)320578747 (DE-600)2017342-8 1422-8890 nnns volume:26 year:2015 number:1 day:10 month:09 pages:83-93 https://dx.doi.org/10.1007/s12525-015-0199-5 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_184 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 83.72 ASE 85.40 ASE AR 26 2015 1 10 09 83-93 |
allfields_unstemmed |
10.1007/s12525-015-0199-5 doi (DE-627)SPR026029103 (SPR)s12525-015-0199-5-e DE-627 ger DE-627 rakwb eng 620 ASE 83.72 bkl 85.40 bkl Matt, Christian verfasserin aut Product fit uncertainty and its effects on vendor choice: an experimental study 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Recommender systems and other Internet-enabled technologies have changed the surrounding conditions of pre-purchase evaluations on the Internet. In some cases consumers can now sample entire products prior to a purchase – hereby removing all uncertainty about whether a product fits their taste. While previous research has mainly focused on vendor and product quality uncertainty, it is still not clear how declining product fit uncertainty affects consumers. To close this gap, we conducted a laboratory experiment to analyze the effects on consumers’ vendor selection. We find that full elimination of product fit uncertainty is beneficial for vendors, as it increases both the number of purchases and consumer loyalty. Interestingly, if product fit uncertainty is only partially eliminated, consumers do not necessarily show differential behavior for different levels of remaining product fit uncertainty. This has important implications for online vendors that consider the implementation of additional means to reduce product fit uncertainty. Product fit uncertainty (dpeaa)DE-He213 Product evaluation (dpeaa)DE-He213 Experience goods (dpeaa)DE-He213 Hess, Thomas verfasserin aut Enthalten in Electronic markets Berlin : Springer, 1991 26(2015), 1 vom: 10. Sept., Seite 83-93 (DE-627)320578747 (DE-600)2017342-8 1422-8890 nnns volume:26 year:2015 number:1 day:10 month:09 pages:83-93 https://dx.doi.org/10.1007/s12525-015-0199-5 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_184 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 83.72 ASE 85.40 ASE AR 26 2015 1 10 09 83-93 |
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10.1007/s12525-015-0199-5 doi (DE-627)SPR026029103 (SPR)s12525-015-0199-5-e DE-627 ger DE-627 rakwb eng 620 ASE 83.72 bkl 85.40 bkl Matt, Christian verfasserin aut Product fit uncertainty and its effects on vendor choice: an experimental study 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Recommender systems and other Internet-enabled technologies have changed the surrounding conditions of pre-purchase evaluations on the Internet. In some cases consumers can now sample entire products prior to a purchase – hereby removing all uncertainty about whether a product fits their taste. While previous research has mainly focused on vendor and product quality uncertainty, it is still not clear how declining product fit uncertainty affects consumers. To close this gap, we conducted a laboratory experiment to analyze the effects on consumers’ vendor selection. We find that full elimination of product fit uncertainty is beneficial for vendors, as it increases both the number of purchases and consumer loyalty. Interestingly, if product fit uncertainty is only partially eliminated, consumers do not necessarily show differential behavior for different levels of remaining product fit uncertainty. This has important implications for online vendors that consider the implementation of additional means to reduce product fit uncertainty. Product fit uncertainty (dpeaa)DE-He213 Product evaluation (dpeaa)DE-He213 Experience goods (dpeaa)DE-He213 Hess, Thomas verfasserin aut Enthalten in Electronic markets Berlin : Springer, 1991 26(2015), 1 vom: 10. Sept., Seite 83-93 (DE-627)320578747 (DE-600)2017342-8 1422-8890 nnns volume:26 year:2015 number:1 day:10 month:09 pages:83-93 https://dx.doi.org/10.1007/s12525-015-0199-5 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_184 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 83.72 ASE 85.40 ASE AR 26 2015 1 10 09 83-93 |
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Matt, Christian @@aut@@ Hess, Thomas @@aut@@ |
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Matt, Christian ddc 620 bkl 83.72 bkl 85.40 misc Product fit uncertainty misc Product evaluation misc Experience goods Product fit uncertainty and its effects on vendor choice: an experimental study |
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620 ASE 83.72 bkl 85.40 bkl Product fit uncertainty and its effects on vendor choice: an experimental study Product fit uncertainty (dpeaa)DE-He213 Product evaluation (dpeaa)DE-He213 Experience goods (dpeaa)DE-He213 |
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Product fit uncertainty and its effects on vendor choice: an experimental study |
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product fit uncertainty and its effects on vendor choice: an experimental study |
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Product fit uncertainty and its effects on vendor choice: an experimental study |
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Abstract Recommender systems and other Internet-enabled technologies have changed the surrounding conditions of pre-purchase evaluations on the Internet. In some cases consumers can now sample entire products prior to a purchase – hereby removing all uncertainty about whether a product fits their taste. While previous research has mainly focused on vendor and product quality uncertainty, it is still not clear how declining product fit uncertainty affects consumers. To close this gap, we conducted a laboratory experiment to analyze the effects on consumers’ vendor selection. We find that full elimination of product fit uncertainty is beneficial for vendors, as it increases both the number of purchases and consumer loyalty. Interestingly, if product fit uncertainty is only partially eliminated, consumers do not necessarily show differential behavior for different levels of remaining product fit uncertainty. This has important implications for online vendors that consider the implementation of additional means to reduce product fit uncertainty. |
abstractGer |
Abstract Recommender systems and other Internet-enabled technologies have changed the surrounding conditions of pre-purchase evaluations on the Internet. In some cases consumers can now sample entire products prior to a purchase – hereby removing all uncertainty about whether a product fits their taste. While previous research has mainly focused on vendor and product quality uncertainty, it is still not clear how declining product fit uncertainty affects consumers. To close this gap, we conducted a laboratory experiment to analyze the effects on consumers’ vendor selection. We find that full elimination of product fit uncertainty is beneficial for vendors, as it increases both the number of purchases and consumer loyalty. Interestingly, if product fit uncertainty is only partially eliminated, consumers do not necessarily show differential behavior for different levels of remaining product fit uncertainty. This has important implications for online vendors that consider the implementation of additional means to reduce product fit uncertainty. |
abstract_unstemmed |
Abstract Recommender systems and other Internet-enabled technologies have changed the surrounding conditions of pre-purchase evaluations on the Internet. In some cases consumers can now sample entire products prior to a purchase – hereby removing all uncertainty about whether a product fits their taste. While previous research has mainly focused on vendor and product quality uncertainty, it is still not clear how declining product fit uncertainty affects consumers. To close this gap, we conducted a laboratory experiment to analyze the effects on consumers’ vendor selection. We find that full elimination of product fit uncertainty is beneficial for vendors, as it increases both the number of purchases and consumer loyalty. Interestingly, if product fit uncertainty is only partially eliminated, consumers do not necessarily show differential behavior for different levels of remaining product fit uncertainty. This has important implications for online vendors that consider the implementation of additional means to reduce product fit uncertainty. |
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Product fit uncertainty and its effects on vendor choice: an experimental study |
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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">SPR026029103</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20220111132813.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">201007s2015 xx |||||o 00| ||eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/s12525-015-0199-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)SPR026029103</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(SPR)s12525-015-0199-5-e</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">620</subfield><subfield code="q">ASE</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">83.72</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">85.40</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Matt, Christian</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Product fit uncertainty and its effects on vendor choice: an experimental study</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2015</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Abstract Recommender systems and other Internet-enabled technologies have changed the surrounding conditions of pre-purchase evaluations on the Internet. In some cases consumers can now sample entire products prior to a purchase – hereby removing all uncertainty about whether a product fits their taste. While previous research has mainly focused on vendor and product quality uncertainty, it is still not clear how declining product fit uncertainty affects consumers. To close this gap, we conducted a laboratory experiment to analyze the effects on consumers’ vendor selection. We find that full elimination of product fit uncertainty is beneficial for vendors, as it increases both the number of purchases and consumer loyalty. Interestingly, if product fit uncertainty is only partially eliminated, consumers do not necessarily show differential behavior for different levels of remaining product fit uncertainty. This has important implications for online vendors that consider the implementation of additional means to reduce product fit uncertainty.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product fit uncertainty</subfield><subfield code="7">(dpeaa)DE-He213</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product evaluation</subfield><subfield code="7">(dpeaa)DE-He213</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Experience goods</subfield><subfield code="7">(dpeaa)DE-He213</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hess, Thomas</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">Enthalten in</subfield><subfield code="t">Electronic markets</subfield><subfield code="d">Berlin : Springer, 1991</subfield><subfield code="g">26(2015), 1 vom: 10. 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