Does Reputation Matter? Case Study of Undergraduate Choice at a Premier University
Abstract The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universi...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Munisamy, Susila [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2013 |
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| Schlagwörter: |
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| Anmerkung: |
© De La Salle University 2013 |
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| Übergeordnetes Werk: |
Enthalten in: Asia-Pacific Education Researcher - Singapore : Springer, 1999, 23(2013), 3 vom: 12. Sept., Seite 451-462 |
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| Übergeordnetes Werk: |
volume:23 ; year:2013 ; number:3 ; day:12 ; month:09 ; pages:451-462 |
| Links: |
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| DOI / URN: |
10.1007/s40299-013-0120-y |
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| Katalog-ID: |
SPR036480134 |
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| 520 | |a Abstract The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universities develop their marketing strategies. This paper investigates the reasons for pursuing higher education and the key factors influencing their decision to study at university. This paper also considers the issue of whether the lower fees and reputation of a premier university is adequate to attract the best students. The data from a sample of 1st-year undergraduate students enrolled in various courses at the University of Malaya were analysed using coherence analysis and logistic regression. The study infers latent factors affecting university choice and uses a model that allows the interaction of these multiple factors. The findings suggest that career prospects and reputation of the University and its programmes were the most important factors in the students’ decision of a place to further studies. Significant others in the life of the student as well as the student’s own desire for personal development are strong influences that lead the student to consider reputation of the University. While the reputation of the University of Malaya is extremely important, the lower fee structure plays an important role in university choice. The university needs to be proactive in recruiting students. The marketing of educational services is important, both to create a favourable image and as well to successfully recruit the best students. | ||
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10.1007/s40299-013-0120-y doi (DE-627)SPR036480134 (SPR)s40299-013-0120-y-e DE-627 ger DE-627 rakwb eng Munisamy, Susila verfasserin aut Does Reputation Matter? Case Study of Undergraduate Choice at a Premier University 2013 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © De La Salle University 2013 Abstract The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universities develop their marketing strategies. This paper investigates the reasons for pursuing higher education and the key factors influencing their decision to study at university. This paper also considers the issue of whether the lower fees and reputation of a premier university is adequate to attract the best students. The data from a sample of 1st-year undergraduate students enrolled in various courses at the University of Malaya were analysed using coherence analysis and logistic regression. The study infers latent factors affecting university choice and uses a model that allows the interaction of these multiple factors. The findings suggest that career prospects and reputation of the University and its programmes were the most important factors in the students’ decision of a place to further studies. Significant others in the life of the student as well as the student’s own desire for personal development are strong influences that lead the student to consider reputation of the University. While the reputation of the University of Malaya is extremely important, the lower fee structure plays an important role in university choice. The university needs to be proactive in recruiting students. The marketing of educational services is important, both to create a favourable image and as well to successfully recruit the best students. University choice (dpeaa)DE-He213 Higher education (dpeaa)DE-He213 Student recruitment (dpeaa)DE-He213 Competition (dpeaa)DE-He213 University reputation (dpeaa)DE-He213 Mohd Jaafar, Noor Ismawati aut Nagaraj, Shyamala aut Enthalten in Asia-Pacific Education Researcher Singapore : Springer, 1999 23(2013), 3 vom: 12. Sept., Seite 451-462 (DE-627)617508577 (DE-600)2534317-8 2243-7908 nnns volume:23 year:2013 number:3 day:12 month:09 pages:451-462 https://dx.doi.org/10.1007/s40299-013-0120-y lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 23 2013 3 12 09 451-462 |
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10.1007/s40299-013-0120-y doi (DE-627)SPR036480134 (SPR)s40299-013-0120-y-e DE-627 ger DE-627 rakwb eng Munisamy, Susila verfasserin aut Does Reputation Matter? Case Study of Undergraduate Choice at a Premier University 2013 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © De La Salle University 2013 Abstract The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universities develop their marketing strategies. This paper investigates the reasons for pursuing higher education and the key factors influencing their decision to study at university. This paper also considers the issue of whether the lower fees and reputation of a premier university is adequate to attract the best students. The data from a sample of 1st-year undergraduate students enrolled in various courses at the University of Malaya were analysed using coherence analysis and logistic regression. The study infers latent factors affecting university choice and uses a model that allows the interaction of these multiple factors. The findings suggest that career prospects and reputation of the University and its programmes were the most important factors in the students’ decision of a place to further studies. Significant others in the life of the student as well as the student’s own desire for personal development are strong influences that lead the student to consider reputation of the University. While the reputation of the University of Malaya is extremely important, the lower fee structure plays an important role in university choice. The university needs to be proactive in recruiting students. The marketing of educational services is important, both to create a favourable image and as well to successfully recruit the best students. University choice (dpeaa)DE-He213 Higher education (dpeaa)DE-He213 Student recruitment (dpeaa)DE-He213 Competition (dpeaa)DE-He213 University reputation (dpeaa)DE-He213 Mohd Jaafar, Noor Ismawati aut Nagaraj, Shyamala aut Enthalten in Asia-Pacific Education Researcher Singapore : Springer, 1999 23(2013), 3 vom: 12. Sept., Seite 451-462 (DE-627)617508577 (DE-600)2534317-8 2243-7908 nnns volume:23 year:2013 number:3 day:12 month:09 pages:451-462 https://dx.doi.org/10.1007/s40299-013-0120-y lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 23 2013 3 12 09 451-462 |
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Does Reputation Matter? Case Study of Undergraduate Choice at a Premier University University choice (dpeaa)DE-He213 Higher education (dpeaa)DE-He213 Student recruitment (dpeaa)DE-He213 Competition (dpeaa)DE-He213 University reputation (dpeaa)DE-He213 |
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Does Reputation Matter? Case Study of Undergraduate Choice at a Premier University |
| abstract |
Abstract The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universities develop their marketing strategies. This paper investigates the reasons for pursuing higher education and the key factors influencing their decision to study at university. This paper also considers the issue of whether the lower fees and reputation of a premier university is adequate to attract the best students. The data from a sample of 1st-year undergraduate students enrolled in various courses at the University of Malaya were analysed using coherence analysis and logistic regression. The study infers latent factors affecting university choice and uses a model that allows the interaction of these multiple factors. The findings suggest that career prospects and reputation of the University and its programmes were the most important factors in the students’ decision of a place to further studies. Significant others in the life of the student as well as the student’s own desire for personal development are strong influences that lead the student to consider reputation of the University. While the reputation of the University of Malaya is extremely important, the lower fee structure plays an important role in university choice. The university needs to be proactive in recruiting students. The marketing of educational services is important, both to create a favourable image and as well to successfully recruit the best students. © De La Salle University 2013 |
| abstractGer |
Abstract The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universities develop their marketing strategies. This paper investigates the reasons for pursuing higher education and the key factors influencing their decision to study at university. This paper also considers the issue of whether the lower fees and reputation of a premier university is adequate to attract the best students. The data from a sample of 1st-year undergraduate students enrolled in various courses at the University of Malaya were analysed using coherence analysis and logistic regression. The study infers latent factors affecting university choice and uses a model that allows the interaction of these multiple factors. The findings suggest that career prospects and reputation of the University and its programmes were the most important factors in the students’ decision of a place to further studies. Significant others in the life of the student as well as the student’s own desire for personal development are strong influences that lead the student to consider reputation of the University. While the reputation of the University of Malaya is extremely important, the lower fee structure plays an important role in university choice. The university needs to be proactive in recruiting students. The marketing of educational services is important, both to create a favourable image and as well to successfully recruit the best students. © De La Salle University 2013 |
| abstract_unstemmed |
Abstract The changing facets of the Malaysian higher education created market-based competition among higher education institutions. With increasing competition in the higher education environment, a clearer understanding of why and how students choose universities is more important to help universities develop their marketing strategies. This paper investigates the reasons for pursuing higher education and the key factors influencing their decision to study at university. This paper also considers the issue of whether the lower fees and reputation of a premier university is adequate to attract the best students. The data from a sample of 1st-year undergraduate students enrolled in various courses at the University of Malaya were analysed using coherence analysis and logistic regression. The study infers latent factors affecting university choice and uses a model that allows the interaction of these multiple factors. The findings suggest that career prospects and reputation of the University and its programmes were the most important factors in the students’ decision of a place to further studies. Significant others in the life of the student as well as the student’s own desire for personal development are strong influences that lead the student to consider reputation of the University. While the reputation of the University of Malaya is extremely important, the lower fee structure plays an important role in university choice. The university needs to be proactive in recruiting students. The marketing of educational services is important, both to create a favourable image and as well to successfully recruit the best students. © De La Salle University 2013 |
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Does Reputation Matter? Case Study of Undergraduate Choice at a Premier University |
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https://dx.doi.org/10.1007/s40299-013-0120-y |
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Mohd Jaafar, Noor Ismawati Nagaraj, Shyamala |
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10.1007/s40299-013-0120-y |
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2024-07-03T17:52:36.922Z |
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| score |
7.399802 |