Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach

Abstract Because of the importance of omnichannel services in today’s consumer markets, B2C organizations have a high demand for management instruments that support the organizational development of omnichannel capabilities. Prior literature acknowledges that the shift to omnichannel paradigm demand...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Wulf, Jochen [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2019

Schlagwörter:	Omnichannel management Organizational capabilities Capability model Analytical hierarchy process AHP hierarchy Design science research

Übergeordnetes Werk:	Enthalten in: Business research - Heidelberg : Springer, 2008, 13(2019), 1 vom: 12. März, Seite 39-68
Übergeordnetes Werk:	volume:13 ; year:2019 ; number:1 ; day:12 ; month:03 ; pages:39-68

Links:	Volltext

DOI / URN:	10.1007/s40685-019-0095-5

Katalog-ID:	SPR039355497

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allfields	10.1007/s40685-019-0095-5 doi (DE-627)SPR039355497 (SPR)s40685-019-0095-5-e DE-627 ger DE-627 rakwb eng 650 ASE Wulf, Jochen verfasserin aut Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Because of the importance of omnichannel services in today’s consumer markets, B2C organizations have a high demand for management instruments that support the organizational development of omnichannel capabilities. Prior literature acknowledges that the shift to omnichannel paradigm demands not only technological modifications but also an organizational transformation. However, it remains unclear which capabilities an organization requires and how they can be developed. We address this research gap and construct an analytic hierarchy process (AHP) hierarchy by applying design science research methodology. The developed AHP hierarchy supports capability management in the knowledge acquisition phase. The availability of this hierarchy further is a precondition for implementing an AHP method that supports the selection and steering of projects for omnichannel capability development or the comparison of organizations’ capability maturities. We conduct a hierarchy construction procedure that includes various qualitative research methods (focus group, cross-interview analysis, multiple case studies). We demonstrate and evaluate the AHP hierarchy at a global automobile manufacturer, which involved in-depth interviews and a workshop with six executive managers. With our results, we contribute to research on omnichannel management by introducing an instrument that supports omnichannel capability management in B2C organizations during the knowledge acquisition phase. Omnichannel management (dpeaa)DE-He213 Organizational capabilities (dpeaa)DE-He213 Capability model (dpeaa)DE-He213 Analytical hierarchy process (dpeaa)DE-He213 AHP hierarchy (dpeaa)DE-He213 Design science research (dpeaa)DE-He213 Enthalten in Business research Heidelberg : Springer, 2008 13(2019), 1 vom: 12. März, Seite 39-68 (DE-627)566365855 (DE-600)2426376-X 2198-2627 nnns volume:13 year:2019 number:1 day:12 month:03 pages:39-68 https://dx.doi.org/10.1007/s40685-019-0095-5 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER SSG-OLC-WIW SSG-OLC-ASE GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 13 2019 1 12 03 39-68
spelling	10.1007/s40685-019-0095-5 doi (DE-627)SPR039355497 (SPR)s40685-019-0095-5-e DE-627 ger DE-627 rakwb eng 650 ASE Wulf, Jochen verfasserin aut Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Because of the importance of omnichannel services in today’s consumer markets, B2C organizations have a high demand for management instruments that support the organizational development of omnichannel capabilities. Prior literature acknowledges that the shift to omnichannel paradigm demands not only technological modifications but also an organizational transformation. However, it remains unclear which capabilities an organization requires and how they can be developed. We address this research gap and construct an analytic hierarchy process (AHP) hierarchy by applying design science research methodology. The developed AHP hierarchy supports capability management in the knowledge acquisition phase. The availability of this hierarchy further is a precondition for implementing an AHP method that supports the selection and steering of projects for omnichannel capability development or the comparison of organizations’ capability maturities. We conduct a hierarchy construction procedure that includes various qualitative research methods (focus group, cross-interview analysis, multiple case studies). We demonstrate and evaluate the AHP hierarchy at a global automobile manufacturer, which involved in-depth interviews and a workshop with six executive managers. With our results, we contribute to research on omnichannel management by introducing an instrument that supports omnichannel capability management in B2C organizations during the knowledge acquisition phase. Omnichannel management (dpeaa)DE-He213 Organizational capabilities (dpeaa)DE-He213 Capability model (dpeaa)DE-He213 Analytical hierarchy process (dpeaa)DE-He213 AHP hierarchy (dpeaa)DE-He213 Design science research (dpeaa)DE-He213 Enthalten in Business research Heidelberg : Springer, 2008 13(2019), 1 vom: 12. März, Seite 39-68 (DE-627)566365855 (DE-600)2426376-X 2198-2627 nnns volume:13 year:2019 number:1 day:12 month:03 pages:39-68 https://dx.doi.org/10.1007/s40685-019-0095-5 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER SSG-OLC-WIW SSG-OLC-ASE GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 13 2019 1 12 03 39-68
allfields_unstemmed	10.1007/s40685-019-0095-5 doi (DE-627)SPR039355497 (SPR)s40685-019-0095-5-e DE-627 ger DE-627 rakwb eng 650 ASE Wulf, Jochen verfasserin aut Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Because of the importance of omnichannel services in today’s consumer markets, B2C organizations have a high demand for management instruments that support the organizational development of omnichannel capabilities. Prior literature acknowledges that the shift to omnichannel paradigm demands not only technological modifications but also an organizational transformation. However, it remains unclear which capabilities an organization requires and how they can be developed. We address this research gap and construct an analytic hierarchy process (AHP) hierarchy by applying design science research methodology. The developed AHP hierarchy supports capability management in the knowledge acquisition phase. The availability of this hierarchy further is a precondition for implementing an AHP method that supports the selection and steering of projects for omnichannel capability development or the comparison of organizations’ capability maturities. We conduct a hierarchy construction procedure that includes various qualitative research methods (focus group, cross-interview analysis, multiple case studies). We demonstrate and evaluate the AHP hierarchy at a global automobile manufacturer, which involved in-depth interviews and a workshop with six executive managers. With our results, we contribute to research on omnichannel management by introducing an instrument that supports omnichannel capability management in B2C organizations during the knowledge acquisition phase. Omnichannel management (dpeaa)DE-He213 Organizational capabilities (dpeaa)DE-He213 Capability model (dpeaa)DE-He213 Analytical hierarchy process (dpeaa)DE-He213 AHP hierarchy (dpeaa)DE-He213 Design science research (dpeaa)DE-He213 Enthalten in Business research Heidelberg : Springer, 2008 13(2019), 1 vom: 12. März, Seite 39-68 (DE-627)566365855 (DE-600)2426376-X 2198-2627 nnns volume:13 year:2019 number:1 day:12 month:03 pages:39-68 https://dx.doi.org/10.1007/s40685-019-0095-5 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER SSG-OLC-WIW SSG-OLC-ASE GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 13 2019 1 12 03 39-68
allfieldsGer	10.1007/s40685-019-0095-5 doi (DE-627)SPR039355497 (SPR)s40685-019-0095-5-e DE-627 ger DE-627 rakwb eng 650 ASE Wulf, Jochen verfasserin aut Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Because of the importance of omnichannel services in today’s consumer markets, B2C organizations have a high demand for management instruments that support the organizational development of omnichannel capabilities. Prior literature acknowledges that the shift to omnichannel paradigm demands not only technological modifications but also an organizational transformation. However, it remains unclear which capabilities an organization requires and how they can be developed. We address this research gap and construct an analytic hierarchy process (AHP) hierarchy by applying design science research methodology. The developed AHP hierarchy supports capability management in the knowledge acquisition phase. The availability of this hierarchy further is a precondition for implementing an AHP method that supports the selection and steering of projects for omnichannel capability development or the comparison of organizations’ capability maturities. We conduct a hierarchy construction procedure that includes various qualitative research methods (focus group, cross-interview analysis, multiple case studies). We demonstrate and evaluate the AHP hierarchy at a global automobile manufacturer, which involved in-depth interviews and a workshop with six executive managers. With our results, we contribute to research on omnichannel management by introducing an instrument that supports omnichannel capability management in B2C organizations during the knowledge acquisition phase. Omnichannel management (dpeaa)DE-He213 Organizational capabilities (dpeaa)DE-He213 Capability model (dpeaa)DE-He213 Analytical hierarchy process (dpeaa)DE-He213 AHP hierarchy (dpeaa)DE-He213 Design science research (dpeaa)DE-He213 Enthalten in Business research Heidelberg : Springer, 2008 13(2019), 1 vom: 12. März, Seite 39-68 (DE-627)566365855 (DE-600)2426376-X 2198-2627 nnns volume:13 year:2019 number:1 day:12 month:03 pages:39-68 https://dx.doi.org/10.1007/s40685-019-0095-5 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER SSG-OLC-WIW SSG-OLC-ASE GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 13 2019 1 12 03 39-68
allfieldsSound	10.1007/s40685-019-0095-5 doi (DE-627)SPR039355497 (SPR)s40685-019-0095-5-e DE-627 ger DE-627 rakwb eng 650 ASE Wulf, Jochen verfasserin aut Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Because of the importance of omnichannel services in today’s consumer markets, B2C organizations have a high demand for management instruments that support the organizational development of omnichannel capabilities. Prior literature acknowledges that the shift to omnichannel paradigm demands not only technological modifications but also an organizational transformation. However, it remains unclear which capabilities an organization requires and how they can be developed. We address this research gap and construct an analytic hierarchy process (AHP) hierarchy by applying design science research methodology. The developed AHP hierarchy supports capability management in the knowledge acquisition phase. The availability of this hierarchy further is a precondition for implementing an AHP method that supports the selection and steering of projects for omnichannel capability development or the comparison of organizations’ capability maturities. We conduct a hierarchy construction procedure that includes various qualitative research methods (focus group, cross-interview analysis, multiple case studies). We demonstrate and evaluate the AHP hierarchy at a global automobile manufacturer, which involved in-depth interviews and a workshop with six executive managers. With our results, we contribute to research on omnichannel management by introducing an instrument that supports omnichannel capability management in B2C organizations during the knowledge acquisition phase. Omnichannel management (dpeaa)DE-He213 Organizational capabilities (dpeaa)DE-He213 Capability model (dpeaa)DE-He213 Analytical hierarchy process (dpeaa)DE-He213 AHP hierarchy (dpeaa)DE-He213 Design science research (dpeaa)DE-He213 Enthalten in Business research Heidelberg : Springer, 2008 13(2019), 1 vom: 12. März, Seite 39-68 (DE-627)566365855 (DE-600)2426376-X 2198-2627 nnns volume:13 year:2019 number:1 day:12 month:03 pages:39-68 https://dx.doi.org/10.1007/s40685-019-0095-5 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER SSG-OLC-WIW SSG-OLC-ASE GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 13 2019 1 12 03 39-68
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author	Wulf, Jochen
spellingShingle	Wulf, Jochen ddc 650 misc Omnichannel management misc Organizational capabilities misc Capability model misc Analytical hierarchy process misc AHP hierarchy misc Design science research Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach
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topic_title	650 ASE Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach Omnichannel management (dpeaa)DE-He213 Organizational capabilities (dpeaa)DE-He213 Capability model (dpeaa)DE-He213 Analytical hierarchy process (dpeaa)DE-He213 AHP hierarchy (dpeaa)DE-He213 Design science research (dpeaa)DE-He213
topic	ddc 650 misc Omnichannel management misc Organizational capabilities misc Capability model misc Analytical hierarchy process misc AHP hierarchy misc Design science research
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title	Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach
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title_full	Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach
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title_sort	development of an ahp hierarchy for managing omnichannel capabilities: a design science research approach
title_auth	Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach
abstract	Abstract Because of the importance of omnichannel services in today’s consumer markets, B2C organizations have a high demand for management instruments that support the organizational development of omnichannel capabilities. Prior literature acknowledges that the shift to omnichannel paradigm demands not only technological modifications but also an organizational transformation. However, it remains unclear which capabilities an organization requires and how they can be developed. We address this research gap and construct an analytic hierarchy process (AHP) hierarchy by applying design science research methodology. The developed AHP hierarchy supports capability management in the knowledge acquisition phase. The availability of this hierarchy further is a precondition for implementing an AHP method that supports the selection and steering of projects for omnichannel capability development or the comparison of organizations’ capability maturities. We conduct a hierarchy construction procedure that includes various qualitative research methods (focus group, cross-interview analysis, multiple case studies). We demonstrate and evaluate the AHP hierarchy at a global automobile manufacturer, which involved in-depth interviews and a workshop with six executive managers. With our results, we contribute to research on omnichannel management by introducing an instrument that supports omnichannel capability management in B2C organizations during the knowledge acquisition phase.
abstractGer	Abstract Because of the importance of omnichannel services in today’s consumer markets, B2C organizations have a high demand for management instruments that support the organizational development of omnichannel capabilities. Prior literature acknowledges that the shift to omnichannel paradigm demands not only technological modifications but also an organizational transformation. However, it remains unclear which capabilities an organization requires and how they can be developed. We address this research gap and construct an analytic hierarchy process (AHP) hierarchy by applying design science research methodology. The developed AHP hierarchy supports capability management in the knowledge acquisition phase. The availability of this hierarchy further is a precondition for implementing an AHP method that supports the selection and steering of projects for omnichannel capability development or the comparison of organizations’ capability maturities. We conduct a hierarchy construction procedure that includes various qualitative research methods (focus group, cross-interview analysis, multiple case studies). We demonstrate and evaluate the AHP hierarchy at a global automobile manufacturer, which involved in-depth interviews and a workshop with six executive managers. With our results, we contribute to research on omnichannel management by introducing an instrument that supports omnichannel capability management in B2C organizations during the knowledge acquisition phase.
abstract_unstemmed	Abstract Because of the importance of omnichannel services in today’s consumer markets, B2C organizations have a high demand for management instruments that support the organizational development of omnichannel capabilities. Prior literature acknowledges that the shift to omnichannel paradigm demands not only technological modifications but also an organizational transformation. However, it remains unclear which capabilities an organization requires and how they can be developed. We address this research gap and construct an analytic hierarchy process (AHP) hierarchy by applying design science research methodology. The developed AHP hierarchy supports capability management in the knowledge acquisition phase. The availability of this hierarchy further is a precondition for implementing an AHP method that supports the selection and steering of projects for omnichannel capability development or the comparison of organizations’ capability maturities. We conduct a hierarchy construction procedure that includes various qualitative research methods (focus group, cross-interview analysis, multiple case studies). We demonstrate and evaluate the AHP hierarchy at a global automobile manufacturer, which involved in-depth interviews and a workshop with six executive managers. With our results, we contribute to research on omnichannel management by introducing an instrument that supports omnichannel capability management in B2C organizations during the knowledge acquisition phase.
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title_short	Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach
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Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach

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