Advancing theory in marketing: insights from conversations in other disciplines

Abstract Over the years, marketing scholars have voiced concerns regarding the dearth of indigenous theory development in marketing, reliance on theories developed in other disciplines, and the downward trend in conceptual articles published in marketing journals. Advancing marketing theory encompas...
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Autor*in:	Varadarajan, Rajan [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2020

Schlagwörter:	Marketing theory Theory critique Revision and extension Mid-range theory

Übergeordnetes Werk:	Enthalten in: AMS review - New York : Springer, 2011, 10(2020), 1-2 vom: 02. Mai, Seite 73-84
Übergeordnetes Werk:	volume:10 ; year:2020 ; number:1-2 ; day:02 ; month:05 ; pages:73-84

Links:	Volltext

DOI / URN:	10.1007/s13162-020-00167-8

Katalog-ID:	SPR040037991

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allfields	10.1007/s13162-020-00167-8 doi (DE-627)SPR040037991 (SPR)s13162-020-00167-8-e DE-627 ger DE-627 rakwb eng 330 ASE Varadarajan, Rajan verfasserin aut Advancing theory in marketing: insights from conversations in other disciplines 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Over the years, marketing scholars have voiced concerns regarding the dearth of indigenous theory development in marketing, reliance on theories developed in other disciplines, and the downward trend in conceptual articles published in marketing journals. Advancing marketing theory encompasses developing organic marketing theories, refining and extending theories developed in other disciplines used to explain and predict marketing phenomena, evaluating theories currently in vogue in the field and discarding flawed theories, and developing overarching theories that in addition to explaining marketing phenomena also explain a broader range of phenomena that transcend disciplinary boundaries. Along the lines of the demonstrated potential of theories developed in other disciplines to shed light into marketing phenomena, the potential of organic marketing theories to shed light into phenomena that are the focus of research in other disciplines also merit exploration. Against this backdrop, drawing on theory insights from marketing literature and other disciplines, this commentary focuses on issues relating to development of new theories, extensions and revisions of theories in vogue, and discarding of flawed theories. Marketing theory (dpeaa)DE-He213 Theory critique (dpeaa)DE-He213 Revision and extension (dpeaa)DE-He213 Mid-range theory (dpeaa)DE-He213 Enthalten in AMS review New York : Springer, 2011 10(2020), 1-2 vom: 02. Mai, Seite 73-84 (DE-627)718730976 (DE-600)2668418-4 1869-8182 nnns volume:10 year:2020 number:1-2 day:02 month:05 pages:73-84 https://dx.doi.org/10.1007/s13162-020-00167-8 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 10 2020 1-2 02 05 73-84
spelling	10.1007/s13162-020-00167-8 doi (DE-627)SPR040037991 (SPR)s13162-020-00167-8-e DE-627 ger DE-627 rakwb eng 330 ASE Varadarajan, Rajan verfasserin aut Advancing theory in marketing: insights from conversations in other disciplines 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Over the years, marketing scholars have voiced concerns regarding the dearth of indigenous theory development in marketing, reliance on theories developed in other disciplines, and the downward trend in conceptual articles published in marketing journals. Advancing marketing theory encompasses developing organic marketing theories, refining and extending theories developed in other disciplines used to explain and predict marketing phenomena, evaluating theories currently in vogue in the field and discarding flawed theories, and developing overarching theories that in addition to explaining marketing phenomena also explain a broader range of phenomena that transcend disciplinary boundaries. Along the lines of the demonstrated potential of theories developed in other disciplines to shed light into marketing phenomena, the potential of organic marketing theories to shed light into phenomena that are the focus of research in other disciplines also merit exploration. Against this backdrop, drawing on theory insights from marketing literature and other disciplines, this commentary focuses on issues relating to development of new theories, extensions and revisions of theories in vogue, and discarding of flawed theories. Marketing theory (dpeaa)DE-He213 Theory critique (dpeaa)DE-He213 Revision and extension (dpeaa)DE-He213 Mid-range theory (dpeaa)DE-He213 Enthalten in AMS review New York : Springer, 2011 10(2020), 1-2 vom: 02. Mai, Seite 73-84 (DE-627)718730976 (DE-600)2668418-4 1869-8182 nnns volume:10 year:2020 number:1-2 day:02 month:05 pages:73-84 https://dx.doi.org/10.1007/s13162-020-00167-8 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 10 2020 1-2 02 05 73-84
allfields_unstemmed	10.1007/s13162-020-00167-8 doi (DE-627)SPR040037991 (SPR)s13162-020-00167-8-e DE-627 ger DE-627 rakwb eng 330 ASE Varadarajan, Rajan verfasserin aut Advancing theory in marketing: insights from conversations in other disciplines 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Over the years, marketing scholars have voiced concerns regarding the dearth of indigenous theory development in marketing, reliance on theories developed in other disciplines, and the downward trend in conceptual articles published in marketing journals. Advancing marketing theory encompasses developing organic marketing theories, refining and extending theories developed in other disciplines used to explain and predict marketing phenomena, evaluating theories currently in vogue in the field and discarding flawed theories, and developing overarching theories that in addition to explaining marketing phenomena also explain a broader range of phenomena that transcend disciplinary boundaries. Along the lines of the demonstrated potential of theories developed in other disciplines to shed light into marketing phenomena, the potential of organic marketing theories to shed light into phenomena that are the focus of research in other disciplines also merit exploration. Against this backdrop, drawing on theory insights from marketing literature and other disciplines, this commentary focuses on issues relating to development of new theories, extensions and revisions of theories in vogue, and discarding of flawed theories. Marketing theory (dpeaa)DE-He213 Theory critique (dpeaa)DE-He213 Revision and extension (dpeaa)DE-He213 Mid-range theory (dpeaa)DE-He213 Enthalten in AMS review New York : Springer, 2011 10(2020), 1-2 vom: 02. Mai, Seite 73-84 (DE-627)718730976 (DE-600)2668418-4 1869-8182 nnns volume:10 year:2020 number:1-2 day:02 month:05 pages:73-84 https://dx.doi.org/10.1007/s13162-020-00167-8 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 10 2020 1-2 02 05 73-84
allfieldsGer	10.1007/s13162-020-00167-8 doi (DE-627)SPR040037991 (SPR)s13162-020-00167-8-e DE-627 ger DE-627 rakwb eng 330 ASE Varadarajan, Rajan verfasserin aut Advancing theory in marketing: insights from conversations in other disciplines 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Over the years, marketing scholars have voiced concerns regarding the dearth of indigenous theory development in marketing, reliance on theories developed in other disciplines, and the downward trend in conceptual articles published in marketing journals. Advancing marketing theory encompasses developing organic marketing theories, refining and extending theories developed in other disciplines used to explain and predict marketing phenomena, evaluating theories currently in vogue in the field and discarding flawed theories, and developing overarching theories that in addition to explaining marketing phenomena also explain a broader range of phenomena that transcend disciplinary boundaries. Along the lines of the demonstrated potential of theories developed in other disciplines to shed light into marketing phenomena, the potential of organic marketing theories to shed light into phenomena that are the focus of research in other disciplines also merit exploration. Against this backdrop, drawing on theory insights from marketing literature and other disciplines, this commentary focuses on issues relating to development of new theories, extensions and revisions of theories in vogue, and discarding of flawed theories. Marketing theory (dpeaa)DE-He213 Theory critique (dpeaa)DE-He213 Revision and extension (dpeaa)DE-He213 Mid-range theory (dpeaa)DE-He213 Enthalten in AMS review New York : Springer, 2011 10(2020), 1-2 vom: 02. Mai, Seite 73-84 (DE-627)718730976 (DE-600)2668418-4 1869-8182 nnns volume:10 year:2020 number:1-2 day:02 month:05 pages:73-84 https://dx.doi.org/10.1007/s13162-020-00167-8 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 10 2020 1-2 02 05 73-84
allfieldsSound	10.1007/s13162-020-00167-8 doi (DE-627)SPR040037991 (SPR)s13162-020-00167-8-e DE-627 ger DE-627 rakwb eng 330 ASE Varadarajan, Rajan verfasserin aut Advancing theory in marketing: insights from conversations in other disciplines 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Abstract Over the years, marketing scholars have voiced concerns regarding the dearth of indigenous theory development in marketing, reliance on theories developed in other disciplines, and the downward trend in conceptual articles published in marketing journals. Advancing marketing theory encompasses developing organic marketing theories, refining and extending theories developed in other disciplines used to explain and predict marketing phenomena, evaluating theories currently in vogue in the field and discarding flawed theories, and developing overarching theories that in addition to explaining marketing phenomena also explain a broader range of phenomena that transcend disciplinary boundaries. Along the lines of the demonstrated potential of theories developed in other disciplines to shed light into marketing phenomena, the potential of organic marketing theories to shed light into phenomena that are the focus of research in other disciplines also merit exploration. Against this backdrop, drawing on theory insights from marketing literature and other disciplines, this commentary focuses on issues relating to development of new theories, extensions and revisions of theories in vogue, and discarding of flawed theories. Marketing theory (dpeaa)DE-He213 Theory critique (dpeaa)DE-He213 Revision and extension (dpeaa)DE-He213 Mid-range theory (dpeaa)DE-He213 Enthalten in AMS review New York : Springer, 2011 10(2020), 1-2 vom: 02. Mai, Seite 73-84 (DE-627)718730976 (DE-600)2668418-4 1869-8182 nnns volume:10 year:2020 number:1-2 day:02 month:05 pages:73-84 https://dx.doi.org/10.1007/s13162-020-00167-8 lizenzpflichtig Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 10 2020 1-2 02 05 73-84
language	English
source	Enthalten in AMS review 10(2020), 1-2 vom: 02. Mai, Seite 73-84 volume:10 year:2020 number:1-2 day:02 month:05 pages:73-84
sourceStr	Enthalten in AMS review 10(2020), 1-2 vom: 02. Mai, Seite 73-84 volume:10 year:2020 number:1-2 day:02 month:05 pages:73-84
format_phy_str_mv	Article
institution	findex.gbv.de
topic_facet	Marketing theory Theory critique Revision and extension Mid-range theory
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container_title	AMS review
authorswithroles_txt_mv	Varadarajan, Rajan @@aut@@
publishDateDaySort_date	2020-05-02T00:00:00Z
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author	Varadarajan, Rajan
spellingShingle	Varadarajan, Rajan ddc 330 misc Marketing theory misc Theory critique misc Revision and extension misc Mid-range theory Advancing theory in marketing: insights from conversations in other disciplines
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topic_title	330 ASE Advancing theory in marketing: insights from conversations in other disciplines Marketing theory (dpeaa)DE-He213 Theory critique (dpeaa)DE-He213 Revision and extension (dpeaa)DE-He213 Mid-range theory (dpeaa)DE-He213
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title	Advancing theory in marketing: insights from conversations in other disciplines
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title_sort	advancing theory in marketing: insights from conversations in other disciplines
title_auth	Advancing theory in marketing: insights from conversations in other disciplines
abstract	Abstract Over the years, marketing scholars have voiced concerns regarding the dearth of indigenous theory development in marketing, reliance on theories developed in other disciplines, and the downward trend in conceptual articles published in marketing journals. Advancing marketing theory encompasses developing organic marketing theories, refining and extending theories developed in other disciplines used to explain and predict marketing phenomena, evaluating theories currently in vogue in the field and discarding flawed theories, and developing overarching theories that in addition to explaining marketing phenomena also explain a broader range of phenomena that transcend disciplinary boundaries. Along the lines of the demonstrated potential of theories developed in other disciplines to shed light into marketing phenomena, the potential of organic marketing theories to shed light into phenomena that are the focus of research in other disciplines also merit exploration. Against this backdrop, drawing on theory insights from marketing literature and other disciplines, this commentary focuses on issues relating to development of new theories, extensions and revisions of theories in vogue, and discarding of flawed theories.
abstractGer	Abstract Over the years, marketing scholars have voiced concerns regarding the dearth of indigenous theory development in marketing, reliance on theories developed in other disciplines, and the downward trend in conceptual articles published in marketing journals. Advancing marketing theory encompasses developing organic marketing theories, refining and extending theories developed in other disciplines used to explain and predict marketing phenomena, evaluating theories currently in vogue in the field and discarding flawed theories, and developing overarching theories that in addition to explaining marketing phenomena also explain a broader range of phenomena that transcend disciplinary boundaries. Along the lines of the demonstrated potential of theories developed in other disciplines to shed light into marketing phenomena, the potential of organic marketing theories to shed light into phenomena that are the focus of research in other disciplines also merit exploration. Against this backdrop, drawing on theory insights from marketing literature and other disciplines, this commentary focuses on issues relating to development of new theories, extensions and revisions of theories in vogue, and discarding of flawed theories.
abstract_unstemmed	Abstract Over the years, marketing scholars have voiced concerns regarding the dearth of indigenous theory development in marketing, reliance on theories developed in other disciplines, and the downward trend in conceptual articles published in marketing journals. Advancing marketing theory encompasses developing organic marketing theories, refining and extending theories developed in other disciplines used to explain and predict marketing phenomena, evaluating theories currently in vogue in the field and discarding flawed theories, and developing overarching theories that in addition to explaining marketing phenomena also explain a broader range of phenomena that transcend disciplinary boundaries. Along the lines of the demonstrated potential of theories developed in other disciplines to shed light into marketing phenomena, the potential of organic marketing theories to shed light into phenomena that are the focus of research in other disciplines also merit exploration. Against this backdrop, drawing on theory insights from marketing literature and other disciplines, this commentary focuses on issues relating to development of new theories, extensions and revisions of theories in vogue, and discarding of flawed theories.
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title_short	Advancing theory in marketing: insights from conversations in other disciplines
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up_date	2024-07-03T13:23:57.154Z
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fullrecord_marcxml	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">SPR040037991</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20220111184029.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">201007s2020 xx \|\|\|\|\|o 00\| \|\|eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/s13162-020-00167-8</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)SPR040037991</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(SPR)s13162-020-00167-8-e</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">330</subfield><subfield code="q">ASE</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Varadarajan, Rajan</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advancing theory in marketing: insights from conversations in other disciplines</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2020</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Abstract Over the years, marketing scholars have voiced concerns regarding the dearth of indigenous theory development in marketing, reliance on theories developed in other disciplines, and the downward trend in conceptual articles published in marketing journals. Advancing marketing theory encompasses developing organic marketing theories, refining and extending theories developed in other disciplines used to explain and predict marketing phenomena, evaluating theories currently in vogue in the field and discarding flawed theories, and developing overarching theories that in addition to explaining marketing phenomena also explain a broader range of phenomena that transcend disciplinary boundaries. Along the lines of the demonstrated potential of theories developed in other disciplines to shed light into marketing phenomena, the potential of organic marketing theories to shed light into phenomena that are the focus of research in other disciplines also merit exploration. 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