An empirical analysis of experienced reviewers in online communities: what, how, and why to review

Abstract Online consumer reviews significantly impact market performance as potential customers rely heavily on these reviews for consumer decision making. Accordingly, experienced online reviewers, or highly motivated reviewers who account for the largest attribution of reviews, are proposed to be...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Choi, Hoon S. [verfasserIn]

Maasberg, Michele

Format:

E-Artikel

Sprache:

Englisch

Erschienen:

2021

Schlagwörter:

Online review

Experienced reviewer

Female reviewer

Expert reviewer

Online review community

Yahoo! Movie

Anmerkung:

© Institute of Applied Informatics at University of Leipzig 2021

Übergeordnetes Werk:

Enthalten in: Electronic markets - Berlin : Springer, 1991, 32(2021), 3 vom: 09. Okt., Seite 1293-1310

Übergeordnetes Werk:

volume:32 ; year:2021 ; number:3 ; day:09 ; month:10 ; pages:1293-1310

Links:

Volltext

DOI / URN:

10.1007/s12525-021-00499-8

Katalog-ID:

SPR048646881

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