Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty

Abstract This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on emot...
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Gespeichert in:

Autor*in:	Kankam, George [verfasserIn] Charnor, Isaac Tetteh

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2023

Schlagwörter:	Emotions Brand trust Brand loyalty Mediation Structural equation modeling Decision-making

Anmerkung:	© The Author(s) 2023

Übergeordnetes Werk:	Enthalten in: Future Business Journal - New York, NY : Springer Nature, 2015, 9(2023), 1 vom: 07. Aug.
Übergeordnetes Werk:	volume:9 ; year:2023 ; number:1 ; day:07 ; month:08

Links:	Volltext

DOI / URN:	10.1186/s43093-023-00239-8

Katalog-ID:	SPR052666158

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allfields	10.1186/s43093-023-00239-8 doi (DE-627)SPR052666158 (SPR)s43093-023-00239-8-e DE-627 ger DE-627 rakwb eng Kankam, George verfasserin (orcid)0000-0001-7409-8571 aut Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2023 Abstract This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on specific decision-making styles and patterns. We examine this issue by selecting customers who shop at the Accra and West Hills Malls. Seven hundred and fifty (750) respondents from the two selected malls comprised the study’s sample size. The respondents were chosen using the simple random and accidental/convenient sampling approach. The study hypotheses were examined using cross-sectional survey data. We use confirmatory factor analysis and structural equation modeling to analyze the data. We exhibit reliable information that emotional intelligence mediates the relationship between BT and BL, while the relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge on the importance of emotional intelligence from the perspective of customers through decision-making styles. Emotions (dpeaa)DE-He213 Brand trust (dpeaa)DE-He213 Brand loyalty (dpeaa)DE-He213 Mediation (dpeaa)DE-He213 Structural equation modeling (dpeaa)DE-He213 Decision-making (dpeaa)DE-He213 Charnor, Isaac Tetteh aut Enthalten in Future Business Journal New York, NY : Springer Nature, 2015 9(2023), 1 vom: 07. Aug. (DE-627)837953758 (DE-600)2837528-2 2314-7210 nnns volume:9 year:2023 number:1 day:07 month:08 https://dx.doi.org/10.1186/s43093-023-00239-8 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2023 1 07 08
spelling	10.1186/s43093-023-00239-8 doi (DE-627)SPR052666158 (SPR)s43093-023-00239-8-e DE-627 ger DE-627 rakwb eng Kankam, George verfasserin (orcid)0000-0001-7409-8571 aut Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2023 Abstract This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on specific decision-making styles and patterns. We examine this issue by selecting customers who shop at the Accra and West Hills Malls. Seven hundred and fifty (750) respondents from the two selected malls comprised the study’s sample size. The respondents were chosen using the simple random and accidental/convenient sampling approach. The study hypotheses were examined using cross-sectional survey data. We use confirmatory factor analysis and structural equation modeling to analyze the data. We exhibit reliable information that emotional intelligence mediates the relationship between BT and BL, while the relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge on the importance of emotional intelligence from the perspective of customers through decision-making styles. Emotions (dpeaa)DE-He213 Brand trust (dpeaa)DE-He213 Brand loyalty (dpeaa)DE-He213 Mediation (dpeaa)DE-He213 Structural equation modeling (dpeaa)DE-He213 Decision-making (dpeaa)DE-He213 Charnor, Isaac Tetteh aut Enthalten in Future Business Journal New York, NY : Springer Nature, 2015 9(2023), 1 vom: 07. Aug. (DE-627)837953758 (DE-600)2837528-2 2314-7210 nnns volume:9 year:2023 number:1 day:07 month:08 https://dx.doi.org/10.1186/s43093-023-00239-8 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2023 1 07 08
allfields_unstemmed	10.1186/s43093-023-00239-8 doi (DE-627)SPR052666158 (SPR)s43093-023-00239-8-e DE-627 ger DE-627 rakwb eng Kankam, George verfasserin (orcid)0000-0001-7409-8571 aut Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2023 Abstract This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on specific decision-making styles and patterns. We examine this issue by selecting customers who shop at the Accra and West Hills Malls. Seven hundred and fifty (750) respondents from the two selected malls comprised the study’s sample size. The respondents were chosen using the simple random and accidental/convenient sampling approach. The study hypotheses were examined using cross-sectional survey data. We use confirmatory factor analysis and structural equation modeling to analyze the data. We exhibit reliable information that emotional intelligence mediates the relationship between BT and BL, while the relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge on the importance of emotional intelligence from the perspective of customers through decision-making styles. Emotions (dpeaa)DE-He213 Brand trust (dpeaa)DE-He213 Brand loyalty (dpeaa)DE-He213 Mediation (dpeaa)DE-He213 Structural equation modeling (dpeaa)DE-He213 Decision-making (dpeaa)DE-He213 Charnor, Isaac Tetteh aut Enthalten in Future Business Journal New York, NY : Springer Nature, 2015 9(2023), 1 vom: 07. Aug. (DE-627)837953758 (DE-600)2837528-2 2314-7210 nnns volume:9 year:2023 number:1 day:07 month:08 https://dx.doi.org/10.1186/s43093-023-00239-8 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2023 1 07 08
allfieldsGer	10.1186/s43093-023-00239-8 doi (DE-627)SPR052666158 (SPR)s43093-023-00239-8-e DE-627 ger DE-627 rakwb eng Kankam, George verfasserin (orcid)0000-0001-7409-8571 aut Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2023 Abstract This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on specific decision-making styles and patterns. We examine this issue by selecting customers who shop at the Accra and West Hills Malls. Seven hundred and fifty (750) respondents from the two selected malls comprised the study’s sample size. The respondents were chosen using the simple random and accidental/convenient sampling approach. The study hypotheses were examined using cross-sectional survey data. We use confirmatory factor analysis and structural equation modeling to analyze the data. We exhibit reliable information that emotional intelligence mediates the relationship between BT and BL, while the relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge on the importance of emotional intelligence from the perspective of customers through decision-making styles. Emotions (dpeaa)DE-He213 Brand trust (dpeaa)DE-He213 Brand loyalty (dpeaa)DE-He213 Mediation (dpeaa)DE-He213 Structural equation modeling (dpeaa)DE-He213 Decision-making (dpeaa)DE-He213 Charnor, Isaac Tetteh aut Enthalten in Future Business Journal New York, NY : Springer Nature, 2015 9(2023), 1 vom: 07. Aug. (DE-627)837953758 (DE-600)2837528-2 2314-7210 nnns volume:9 year:2023 number:1 day:07 month:08 https://dx.doi.org/10.1186/s43093-023-00239-8 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2023 1 07 08
allfieldsSound	10.1186/s43093-023-00239-8 doi (DE-627)SPR052666158 (SPR)s43093-023-00239-8-e DE-627 ger DE-627 rakwb eng Kankam, George verfasserin (orcid)0000-0001-7409-8571 aut Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2023 Abstract This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on specific decision-making styles and patterns. We examine this issue by selecting customers who shop at the Accra and West Hills Malls. Seven hundred and fifty (750) respondents from the two selected malls comprised the study’s sample size. The respondents were chosen using the simple random and accidental/convenient sampling approach. The study hypotheses were examined using cross-sectional survey data. We use confirmatory factor analysis and structural equation modeling to analyze the data. We exhibit reliable information that emotional intelligence mediates the relationship between BT and BL, while the relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge on the importance of emotional intelligence from the perspective of customers through decision-making styles. Emotions (dpeaa)DE-He213 Brand trust (dpeaa)DE-He213 Brand loyalty (dpeaa)DE-He213 Mediation (dpeaa)DE-He213 Structural equation modeling (dpeaa)DE-He213 Decision-making (dpeaa)DE-He213 Charnor, Isaac Tetteh aut Enthalten in Future Business Journal New York, NY : Springer Nature, 2015 9(2023), 1 vom: 07. Aug. (DE-627)837953758 (DE-600)2837528-2 2314-7210 nnns volume:9 year:2023 number:1 day:07 month:08 https://dx.doi.org/10.1186/s43093-023-00239-8 kostenfrei Volltext GBV_USEFLAG_A SYSFLAG_A GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2023 1 07 08
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author	Kankam, George
spellingShingle	Kankam, George misc Emotions misc Brand trust misc Brand loyalty misc Mediation misc Structural equation modeling misc Decision-making Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
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topic_title	Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty Emotions (dpeaa)DE-He213 Brand trust (dpeaa)DE-He213 Brand loyalty (dpeaa)DE-He213 Mediation (dpeaa)DE-He213 Structural equation modeling (dpeaa)DE-He213 Decision-making (dpeaa)DE-He213
topic	misc Emotions misc Brand trust misc Brand loyalty misc Mediation misc Structural equation modeling misc Decision-making
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title	Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
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title_full	Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
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title_sort	emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
title_auth	Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
abstract	Abstract This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on specific decision-making styles and patterns. We examine this issue by selecting customers who shop at the Accra and West Hills Malls. Seven hundred and fifty (750) respondents from the two selected malls comprised the study’s sample size. The respondents were chosen using the simple random and accidental/convenient sampling approach. The study hypotheses were examined using cross-sectional survey data. We use confirmatory factor analysis and structural equation modeling to analyze the data. We exhibit reliable information that emotional intelligence mediates the relationship between BT and BL, while the relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge on the importance of emotional intelligence from the perspective of customers through decision-making styles. © The Author(s) 2023
abstractGer	Abstract This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on specific decision-making styles and patterns. We examine this issue by selecting customers who shop at the Accra and West Hills Malls. Seven hundred and fifty (750) respondents from the two selected malls comprised the study’s sample size. The respondents were chosen using the simple random and accidental/convenient sampling approach. The study hypotheses were examined using cross-sectional survey data. We use confirmatory factor analysis and structural equation modeling to analyze the data. We exhibit reliable information that emotional intelligence mediates the relationship between BT and BL, while the relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge on the importance of emotional intelligence from the perspective of customers through decision-making styles. © The Author(s) 2023
abstract_unstemmed	Abstract This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on specific decision-making styles and patterns. We examine this issue by selecting customers who shop at the Accra and West Hills Malls. Seven hundred and fifty (750) respondents from the two selected malls comprised the study’s sample size. The respondents were chosen using the simple random and accidental/convenient sampling approach. The study hypotheses were examined using cross-sectional survey data. We use confirmatory factor analysis and structural equation modeling to analyze the data. We exhibit reliable information that emotional intelligence mediates the relationship between BT and BL, while the relationship between brand trust and brand loyalty is more strongly mediated at higher levels of EI. The result indicates a partial mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge on the importance of emotional intelligence from the perspective of customers through decision-making styles. © The Author(s) 2023
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title_short	Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
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