How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME)

Abstract Recent studies have shown that biased search results can produce substantial shifts in the opinions and voting preferences of undecided voters – a phenomenon called the “search engine manipulation effect” (SEME), one of the most powerful list effects ever discovered. We believe this is so b...
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Autor*in:	Epstein, Robert [verfasserIn] Lothringer, Michael [verfasserIn] Zankich, Vanessa R. [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2024

Schlagwörter:	Search engines Search engine manipulation effect SEME Search engine ranking Online manipulation Operant conditioning of online search behavior

Anmerkung:	© The Author(s) 2024

Übergeordnetes Werk:	Enthalten in: Behavior and social issues - Springer International Publishing, 1991, 33(2024), 1 vom: 05. Jan., Seite 82-106
Übergeordnetes Werk:	volume:33 ; year:2024 ; number:1 ; day:05 ; month:01 ; pages:82-106

Links:	Volltext

DOI / URN:	10.1007/s42822-023-00155-0

Katalog-ID:	SPR056774605

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allfields	10.1007/s42822-023-00155-0 doi (DE-627)SPR056774605 (SPR)s42822-023-00155-0-e DE-627 ger DE-627 rakwb eng 150 VZ 150 VZ Epstein, Robert verfasserin (orcid)0000-0002-7484-6282 aut How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME) 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2024 Abstract Recent studies have shown that biased search results can produce substantial shifts in the opinions and voting preferences of undecided voters – a phenomenon called the “search engine manipulation effect” (SEME), one of the most powerful list effects ever discovered. We believe this is so because, unlike other list effects, SEME is supported by a daily regimen of operant conditioning. When people conduct searches for simple facts (86% of searches), the correct answer invariably turns up in the top position, which teaches users to attend to and click on high-ranking search results. As a result, when people are undecided, they tend to formulate opinions based on web pages linked to top search results. We tested this hypothesis in a controlled experiment with 551 US voters. Participants in our High-Trust group conducted routine searches in which the correct answer always appeared in the first search result. In our Low-Trust group, the correct answer could appear in any search position other than the first two. In all, participants had to answer five questions during this pre-training, and we focused our analysis on people who answered all the questions correctly (n = 355) – in other words, on people who were maximally impacted by the pre-training contingencies. A difference consistent with our hypothesis emerged between the groups when they were subsequently asked to search for information on political candidates. Voting preferences in the High-Trust group shifted toward the favored candidate at a higher rate (34.6%) than voting preferences in the Low-Trust group (17.1%, p = 0.001). Search engines (dpeaa)DE-He213 Search engine manipulation effect (dpeaa)DE-He213 SEME (dpeaa)DE-He213 Search engine ranking (dpeaa)DE-He213 Online manipulation (dpeaa)DE-He213 Operant conditioning of online search behavior (dpeaa)DE-He213 Lothringer, Michael verfasserin aut Zankich, Vanessa R. verfasserin (orcid)0000-0003-2375-6209 aut Enthalten in Behavior and social issues Springer International Publishing, 1991 33(2024), 1 vom: 05. Jan., Seite 82-106 (DE-627)340077948 (DE-600)2065362-1 2376-6786 nnns volume:33 year:2024 number:1 day:05 month:01 pages:82-106 https://dx.doi.org/10.1007/s42822-023-00155-0 X:SPRINGER Resolving-System kostenfrei Volltext SYSFLAG_0 GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_266 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 33 2024 1 05 01 82-106
spelling	10.1007/s42822-023-00155-0 doi (DE-627)SPR056774605 (SPR)s42822-023-00155-0-e DE-627 ger DE-627 rakwb eng 150 VZ 150 VZ Epstein, Robert verfasserin (orcid)0000-0002-7484-6282 aut How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME) 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2024 Abstract Recent studies have shown that biased search results can produce substantial shifts in the opinions and voting preferences of undecided voters – a phenomenon called the “search engine manipulation effect” (SEME), one of the most powerful list effects ever discovered. We believe this is so because, unlike other list effects, SEME is supported by a daily regimen of operant conditioning. When people conduct searches for simple facts (86% of searches), the correct answer invariably turns up in the top position, which teaches users to attend to and click on high-ranking search results. As a result, when people are undecided, they tend to formulate opinions based on web pages linked to top search results. We tested this hypothesis in a controlled experiment with 551 US voters. Participants in our High-Trust group conducted routine searches in which the correct answer always appeared in the first search result. In our Low-Trust group, the correct answer could appear in any search position other than the first two. In all, participants had to answer five questions during this pre-training, and we focused our analysis on people who answered all the questions correctly (n = 355) – in other words, on people who were maximally impacted by the pre-training contingencies. A difference consistent with our hypothesis emerged between the groups when they were subsequently asked to search for information on political candidates. Voting preferences in the High-Trust group shifted toward the favored candidate at a higher rate (34.6%) than voting preferences in the Low-Trust group (17.1%, p = 0.001). Search engines (dpeaa)DE-He213 Search engine manipulation effect (dpeaa)DE-He213 SEME (dpeaa)DE-He213 Search engine ranking (dpeaa)DE-He213 Online manipulation (dpeaa)DE-He213 Operant conditioning of online search behavior (dpeaa)DE-He213 Lothringer, Michael verfasserin aut Zankich, Vanessa R. verfasserin (orcid)0000-0003-2375-6209 aut Enthalten in Behavior and social issues Springer International Publishing, 1991 33(2024), 1 vom: 05. Jan., Seite 82-106 (DE-627)340077948 (DE-600)2065362-1 2376-6786 nnns volume:33 year:2024 number:1 day:05 month:01 pages:82-106 https://dx.doi.org/10.1007/s42822-023-00155-0 X:SPRINGER Resolving-System kostenfrei Volltext SYSFLAG_0 GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_266 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 33 2024 1 05 01 82-106
allfields_unstemmed	10.1007/s42822-023-00155-0 doi (DE-627)SPR056774605 (SPR)s42822-023-00155-0-e DE-627 ger DE-627 rakwb eng 150 VZ 150 VZ Epstein, Robert verfasserin (orcid)0000-0002-7484-6282 aut How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME) 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2024 Abstract Recent studies have shown that biased search results can produce substantial shifts in the opinions and voting preferences of undecided voters – a phenomenon called the “search engine manipulation effect” (SEME), one of the most powerful list effects ever discovered. We believe this is so because, unlike other list effects, SEME is supported by a daily regimen of operant conditioning. When people conduct searches for simple facts (86% of searches), the correct answer invariably turns up in the top position, which teaches users to attend to and click on high-ranking search results. As a result, when people are undecided, they tend to formulate opinions based on web pages linked to top search results. We tested this hypothesis in a controlled experiment with 551 US voters. Participants in our High-Trust group conducted routine searches in which the correct answer always appeared in the first search result. In our Low-Trust group, the correct answer could appear in any search position other than the first two. In all, participants had to answer five questions during this pre-training, and we focused our analysis on people who answered all the questions correctly (n = 355) – in other words, on people who were maximally impacted by the pre-training contingencies. A difference consistent with our hypothesis emerged between the groups when they were subsequently asked to search for information on political candidates. Voting preferences in the High-Trust group shifted toward the favored candidate at a higher rate (34.6%) than voting preferences in the Low-Trust group (17.1%, p = 0.001). Search engines (dpeaa)DE-He213 Search engine manipulation effect (dpeaa)DE-He213 SEME (dpeaa)DE-He213 Search engine ranking (dpeaa)DE-He213 Online manipulation (dpeaa)DE-He213 Operant conditioning of online search behavior (dpeaa)DE-He213 Lothringer, Michael verfasserin aut Zankich, Vanessa R. verfasserin (orcid)0000-0003-2375-6209 aut Enthalten in Behavior and social issues Springer International Publishing, 1991 33(2024), 1 vom: 05. Jan., Seite 82-106 (DE-627)340077948 (DE-600)2065362-1 2376-6786 nnns volume:33 year:2024 number:1 day:05 month:01 pages:82-106 https://dx.doi.org/10.1007/s42822-023-00155-0 X:SPRINGER Resolving-System kostenfrei Volltext SYSFLAG_0 GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_266 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 33 2024 1 05 01 82-106
allfieldsGer	10.1007/s42822-023-00155-0 doi (DE-627)SPR056774605 (SPR)s42822-023-00155-0-e DE-627 ger DE-627 rakwb eng 150 VZ 150 VZ Epstein, Robert verfasserin (orcid)0000-0002-7484-6282 aut How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME) 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2024 Abstract Recent studies have shown that biased search results can produce substantial shifts in the opinions and voting preferences of undecided voters – a phenomenon called the “search engine manipulation effect” (SEME), one of the most powerful list effects ever discovered. We believe this is so because, unlike other list effects, SEME is supported by a daily regimen of operant conditioning. When people conduct searches for simple facts (86% of searches), the correct answer invariably turns up in the top position, which teaches users to attend to and click on high-ranking search results. As a result, when people are undecided, they tend to formulate opinions based on web pages linked to top search results. We tested this hypothesis in a controlled experiment with 551 US voters. Participants in our High-Trust group conducted routine searches in which the correct answer always appeared in the first search result. In our Low-Trust group, the correct answer could appear in any search position other than the first two. In all, participants had to answer five questions during this pre-training, and we focused our analysis on people who answered all the questions correctly (n = 355) – in other words, on people who were maximally impacted by the pre-training contingencies. A difference consistent with our hypothesis emerged between the groups when they were subsequently asked to search for information on political candidates. Voting preferences in the High-Trust group shifted toward the favored candidate at a higher rate (34.6%) than voting preferences in the Low-Trust group (17.1%, p = 0.001). Search engines (dpeaa)DE-He213 Search engine manipulation effect (dpeaa)DE-He213 SEME (dpeaa)DE-He213 Search engine ranking (dpeaa)DE-He213 Online manipulation (dpeaa)DE-He213 Operant conditioning of online search behavior (dpeaa)DE-He213 Lothringer, Michael verfasserin aut Zankich, Vanessa R. verfasserin (orcid)0000-0003-2375-6209 aut Enthalten in Behavior and social issues Springer International Publishing, 1991 33(2024), 1 vom: 05. Jan., Seite 82-106 (DE-627)340077948 (DE-600)2065362-1 2376-6786 nnns volume:33 year:2024 number:1 day:05 month:01 pages:82-106 https://dx.doi.org/10.1007/s42822-023-00155-0 X:SPRINGER Resolving-System kostenfrei Volltext SYSFLAG_0 GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_266 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 33 2024 1 05 01 82-106
allfieldsSound	10.1007/s42822-023-00155-0 doi (DE-627)SPR056774605 (SPR)s42822-023-00155-0-e DE-627 ger DE-627 rakwb eng 150 VZ 150 VZ Epstein, Robert verfasserin (orcid)0000-0002-7484-6282 aut How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME) 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier © The Author(s) 2024 Abstract Recent studies have shown that biased search results can produce substantial shifts in the opinions and voting preferences of undecided voters – a phenomenon called the “search engine manipulation effect” (SEME), one of the most powerful list effects ever discovered. We believe this is so because, unlike other list effects, SEME is supported by a daily regimen of operant conditioning. When people conduct searches for simple facts (86% of searches), the correct answer invariably turns up in the top position, which teaches users to attend to and click on high-ranking search results. As a result, when people are undecided, they tend to formulate opinions based on web pages linked to top search results. We tested this hypothesis in a controlled experiment with 551 US voters. Participants in our High-Trust group conducted routine searches in which the correct answer always appeared in the first search result. In our Low-Trust group, the correct answer could appear in any search position other than the first two. In all, participants had to answer five questions during this pre-training, and we focused our analysis on people who answered all the questions correctly (n = 355) – in other words, on people who were maximally impacted by the pre-training contingencies. A difference consistent with our hypothesis emerged between the groups when they were subsequently asked to search for information on political candidates. Voting preferences in the High-Trust group shifted toward the favored candidate at a higher rate (34.6%) than voting preferences in the Low-Trust group (17.1%, p = 0.001). Search engines (dpeaa)DE-He213 Search engine manipulation effect (dpeaa)DE-He213 SEME (dpeaa)DE-He213 Search engine ranking (dpeaa)DE-He213 Online manipulation (dpeaa)DE-He213 Operant conditioning of online search behavior (dpeaa)DE-He213 Lothringer, Michael verfasserin aut Zankich, Vanessa R. verfasserin (orcid)0000-0003-2375-6209 aut Enthalten in Behavior and social issues Springer International Publishing, 1991 33(2024), 1 vom: 05. Jan., Seite 82-106 (DE-627)340077948 (DE-600)2065362-1 2376-6786 nnns volume:33 year:2024 number:1 day:05 month:01 pages:82-106 https://dx.doi.org/10.1007/s42822-023-00155-0 X:SPRINGER Resolving-System kostenfrei Volltext SYSFLAG_0 GBV_SPRINGER GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_266 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2188 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 33 2024 1 05 01 82-106
language	English
source	Enthalten in Behavior and social issues 33(2024), 1 vom: 05. Jan., Seite 82-106 volume:33 year:2024 number:1 day:05 month:01 pages:82-106
sourceStr	Enthalten in Behavior and social issues 33(2024), 1 vom: 05. Jan., Seite 82-106 volume:33 year:2024 number:1 day:05 month:01 pages:82-106
format_phy_str_mv	Article
institution	findex.gbv.de
topic_facet	Search engines Search engine manipulation effect SEME Search engine ranking Online manipulation Operant conditioning of online search behavior
dewey-raw	150
isfreeaccess_bool	true
container_title	Behavior and social issues
authorswithroles_txt_mv	Epstein, Robert @@aut@@ Lothringer, Michael @@aut@@ Zankich, Vanessa R. @@aut@@
publishDateDaySort_date	2024-01-05T00:00:00Z
hierarchy_top_id	340077948
dewey-sort	3150
id	SPR056774605
language_de	englisch
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author	Epstein, Robert
spellingShingle	Epstein, Robert ddc 150 misc Search engines misc Search engine manipulation effect misc SEME misc Search engine ranking misc Online manipulation misc Operant conditioning of online search behavior How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME)
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topic_title	150 VZ How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME) Search engines (dpeaa)DE-He213 Search engine manipulation effect (dpeaa)DE-He213 SEME (dpeaa)DE-He213 Search engine ranking (dpeaa)DE-He213 Online manipulation (dpeaa)DE-He213 Operant conditioning of online search behavior (dpeaa)DE-He213
topic	ddc 150 misc Search engines misc Search engine manipulation effect misc SEME misc Search engine ranking misc Online manipulation misc Operant conditioning of online search behavior
topic_unstemmed	ddc 150 misc Search engines misc Search engine manipulation effect misc SEME misc Search engine ranking misc Online manipulation misc Operant conditioning of online search behavior
topic_browse	ddc 150 misc Search engines misc Search engine manipulation effect misc SEME misc Search engine ranking misc Online manipulation misc Operant conditioning of online search behavior
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title	How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME)
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title_full	How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME)
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author_browse	Epstein, Robert Lothringer, Michael Zankich, Vanessa R.
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title_sort	how a daily regimen of operant conditioning might explain the power of the search engine manipulation effect (seme)
title_auth	How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME)
abstract	Abstract Recent studies have shown that biased search results can produce substantial shifts in the opinions and voting preferences of undecided voters – a phenomenon called the “search engine manipulation effect” (SEME), one of the most powerful list effects ever discovered. We believe this is so because, unlike other list effects, SEME is supported by a daily regimen of operant conditioning. When people conduct searches for simple facts (86% of searches), the correct answer invariably turns up in the top position, which teaches users to attend to and click on high-ranking search results. As a result, when people are undecided, they tend to formulate opinions based on web pages linked to top search results. We tested this hypothesis in a controlled experiment with 551 US voters. Participants in our High-Trust group conducted routine searches in which the correct answer always appeared in the first search result. In our Low-Trust group, the correct answer could appear in any search position other than the first two. In all, participants had to answer five questions during this pre-training, and we focused our analysis on people who answered all the questions correctly (n = 355) – in other words, on people who were maximally impacted by the pre-training contingencies. A difference consistent with our hypothesis emerged between the groups when they were subsequently asked to search for information on political candidates. Voting preferences in the High-Trust group shifted toward the favored candidate at a higher rate (34.6%) than voting preferences in the Low-Trust group (17.1%, p = 0.001). © The Author(s) 2024
abstractGer	Abstract Recent studies have shown that biased search results can produce substantial shifts in the opinions and voting preferences of undecided voters – a phenomenon called the “search engine manipulation effect” (SEME), one of the most powerful list effects ever discovered. We believe this is so because, unlike other list effects, SEME is supported by a daily regimen of operant conditioning. When people conduct searches for simple facts (86% of searches), the correct answer invariably turns up in the top position, which teaches users to attend to and click on high-ranking search results. As a result, when people are undecided, they tend to formulate opinions based on web pages linked to top search results. We tested this hypothesis in a controlled experiment with 551 US voters. Participants in our High-Trust group conducted routine searches in which the correct answer always appeared in the first search result. In our Low-Trust group, the correct answer could appear in any search position other than the first two. In all, participants had to answer five questions during this pre-training, and we focused our analysis on people who answered all the questions correctly (n = 355) – in other words, on people who were maximally impacted by the pre-training contingencies. A difference consistent with our hypothesis emerged between the groups when they were subsequently asked to search for information on political candidates. Voting preferences in the High-Trust group shifted toward the favored candidate at a higher rate (34.6%) than voting preferences in the Low-Trust group (17.1%, p = 0.001). © The Author(s) 2024
abstract_unstemmed	Abstract Recent studies have shown that biased search results can produce substantial shifts in the opinions and voting preferences of undecided voters – a phenomenon called the “search engine manipulation effect” (SEME), one of the most powerful list effects ever discovered. We believe this is so because, unlike other list effects, SEME is supported by a daily regimen of operant conditioning. When people conduct searches for simple facts (86% of searches), the correct answer invariably turns up in the top position, which teaches users to attend to and click on high-ranking search results. As a result, when people are undecided, they tend to formulate opinions based on web pages linked to top search results. We tested this hypothesis in a controlled experiment with 551 US voters. Participants in our High-Trust group conducted routine searches in which the correct answer always appeared in the first search result. In our Low-Trust group, the correct answer could appear in any search position other than the first two. In all, participants had to answer five questions during this pre-training, and we focused our analysis on people who answered all the questions correctly (n = 355) – in other words, on people who were maximally impacted by the pre-training contingencies. A difference consistent with our hypothesis emerged between the groups when they were subsequently asked to search for information on political candidates. Voting preferences in the High-Trust group shifted toward the favored candidate at a higher rate (34.6%) than voting preferences in the Low-Trust group (17.1%, p = 0.001). © The Author(s) 2024
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title_short	How a Daily Regimen of Operant Conditioning Might Explain the Power of the Search Engine Manipulation Effect (SEME)
url	https://dx.doi.org/10.1007/s42822-023-00155-0
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author2	Lothringer, Michael Zankich, Vanessa R.
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doi_str	10.1007/s42822-023-00155-0
up_date	2024-07-30T04:49:57.203Z
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